--- title: "Ray White vs Todd & Co Realty: Which is searched more in New Zealand?" description: "Is Ray White or Todd & Co Realty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ray-white-vs-todd-co-realty" publisher: "Brandwave" --- # Ray White vs Todd & Co Realty: Which is searched more in New Zealand? Is Ray White or Todd & Co Realty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ray White and Todd & Co Realty - **Competitive set**: Invercargill real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ray White Share of Search**: 46.7% - **Todd & Co Realty Share of Search**: 1.2% ## Is Ray White or Todd & Co Realty more popular in search? - In September 2026, Ray White had more branded searches than Todd & Co Realty among Invercargill real estate agencies in New Zealand. Ray White had about 1,540 branded searches, while Todd & Co Realty had 40. Ray White made up 46.7% of all Invercargill real estate agency searches we track, and Todd & Co Realty accounted for 1.2%. - Ray White was ahead of Todd & Co Realty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ray White’s share of searches among Invercargill real estate agencies in New Zealand moved from 50.1% to 46.7%, and its estimated monthly branded searches moved from 1.8K to 1.5K. - Across the 12 months ending September 2026, Todd & Co Realty’s share of searches among Invercargill real estate agencies in New Zealand moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 50 to 40. ## Top Invercargill real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Ray White appeared in all three answers. Todd & Co Realty did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Harcourts | 1st | 3 of 3 | 3 of 3 | | Bayleys | 2nd | 3 of 3 | 3 of 3 | | Ray White | 3rd | 3 of 3 | 3 of 3 | | Raine & Horne | 4th | 2 of 3 | 2 of 3 | | SW Real Estate | 5th | 2 of 3 | 2 of 3 | | Professionals Real Estate | Not ranked | 0 of 3 | 0 of 3 | | One Agency | Not ranked | 0 of 3 | 0 of 3 | | Todd & Co Realty | Not ranked | 0 of 3 | 0 of 3 | | Nicol Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Invercargill real estate agencies - Asked ChatGPT "Which real estate agency should I use in Invercargill, New Zealand?": 1. Harcourts, 2. Bayleys, 3. Ray White, 4. SW Real Estate - Asked ChatGPT "What are the best real estate agencies in Invercargill, New Zealand?": 1. Harcourts, 2. Bayleys, 3. Ray White, 4. Raine & Horne, 5. SW Real Estate - Asked ChatGPT "What's the best real estate agency in Invercargill, New Zealand for a property sale?": 1. Harcourts, 2. Ray White, 3. Bayleys, 4. Raine & Horne Not named in any answer: Professionals Real Estate, One Agency, Todd & Co Realty and Nicol Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Invercargill real estate agencies in September 2026? - In September 2026, Ray White gained share of searches among Invercargill real estate agencies in New Zealand, from 43.1% to 46.7%. - In September 2026, Todd & Co Realty fell from 6th to 7th among Invercargill real estate agencies in New Zealand. ## Month by month | Month | Ray White estimated searches | Ray White Share of Search | Ray White rank | Todd & Co Realty estimated searches | Todd & Co Realty Share of Search | Todd & Co Realty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8K | 50.1% | 1 | 50 | 1.4% | 6 | | Nov 2025 | 1.8K | 46.9% | 1 | 50 | 1.3% | 7 | | Dec 2025 | 1.2K | 37.9% | 1 | 30 | 0.96% | 7 | | Jan 2026 | 1.5K | 39.7% | 1 | 40 | 1.1% | 9 | | Feb 2026 | 1.4K | 39.6% | 1 | 40 | 1.1% | 7 | | Mar 2026 | 1.7K | 43.5% | 1 | 50 | 1.3% | 7 | | Apr 2026 | 1.3K | 41.2% | 1 | 30 | 0.96% | 8 | | May 2026 | 1.8K | 50.3% | 1 | 70 | 2% | 5 | | Jun 2026 | 1.7K | 47.7% | 1 | 40 | 1.1% | 7 | | Jul 2026 | 1.4K | 42% | 1 | 50 | 1.5% | 5 | | Aug 2026 | 1.3K | 43.1% | 1 | 40 | 1.3% | 6 | | Sep 2026 | 1.5K | 46.7% | 1 | 40 | 1.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Ray White’s and Todd & Co Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white invercargill”, “raywhite” and “rwwhangarei”, summed into one figure. - **Todd & Co Realty**: Measured on the search terms “todd & co realty” and “todd and co realty”, summed into one figure. - [Ray White profile](/demand/nz/brands/ray-white) - [Todd & Co Realty profile](/demand/nz/brands/todd-co-realty) - [All Invercargill real estate agencies in New Zealand](/demand/nz/locations/invercargill/real-estate-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ray White or Todd & Co Realty more popular in search? In September 2026, Ray White had more branded searches than Todd & Co Realty among Invercargill real estate agencies in New Zealand. Ray White had about 1,540 branded searches, while Todd & Co Realty had 40. Ray White made up 46.7% of all Invercargill real estate agency searches we track, and Todd & Co Realty accounted for 1.2%. ## Cite this page Brandwave. "Ray White vs Todd & Co Realty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ray-white-vs-todd-co-realty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ray-white-vs-todd-co-realty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.