--- title: "Ravensdown vs Yara: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ravensdown or Yara? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ravensdown-vs-yara" publisher: "Brandwave" --- # Ravensdown vs Yara: Which is more popular by branded search in New Zealand? Which is more popular in search, Ravensdown or Yara? Compare estimated monthly branded-search demand and Share of Search inside the Fertiliser suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ravensdown and Yara - **Competitive set**: Fertiliser suppliers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ravensdown Share of Search**: 52.3% - **Yara Share of Search**: 1.5% ## Which is more popular in search, Ravensdown or Yara? - In August 2026, Ravensdown had more branded searches than Yara among fertiliser suppliers in New Zealand. Ravensdown was estimated to have 8.2K branded searches compared to Yara’s 240, and held a 52.3% Share of Search versus Yara’s 1.5%. - Ravensdown was ahead of Yara in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ravensdown’s estimated Share of Search among fertiliser suppliers in New Zealand moved from 47.1% to 52.3%, and its estimated monthly branded searches moved from 6.5K to 8.2K. - Across the 11 months ending August 2026, Yara’s estimated Share of Search among fertiliser suppliers in New Zealand moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 180 to 240. ## How did search popularity change for New Zealand fertiliser suppliers in August 2026? - In August 2026, Ravensdown gained estimated Share of Search among fertiliser suppliers in New Zealand, from 49.9% to 52.3%. - Estimated monthly branded searches for Yara in New Zealand rose 33.3% over 11 measured months, from 180 to 240 in August 2026. ## Month by month | Month | Ravensdown estimated searches | Ravensdown Share of Search | Ravensdown rank | Yara estimated searches | Yara Share of Search | Yara rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.5K | 47.1% | 2 | 180 | 1.3% | 3 | | Nov 2025 | 6.2K | 45.3% | 2 | 210 | 1.5% | 3 | | Dec 2025 | 4.2K | 47.6% | 2 | 130 | 1.5% | 3 | | Jan 2026 | 4.3K | 52% | 1 | 130 | 1.6% | 3 | | Feb 2026 | 5.1K | 50% | 1 | 130 | 1.3% | 3 | | Mar 2026 | 7.4K | 50.1% | 1 | 190 | 1.3% | 3 | | Apr 2026 | 5.5K | 52.1% | 1 | 160 | 1.5% | 3 | | May 2026 | 4.6K | 44.5% | 2 | 170 | 1.7% | 3 | | Jun 2026 | 5.3K | 49.4% | 1 | 120 | 1.1% | 3 | | Jul 2026 | 5.2K | 49.9% | 1 | 110 | 1.1% | 3 | | Aug 2026 | 8.2K | 52.3% | 1 | 240 | 1.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ravensdown’s and Yara’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ravensdown**: Measured on the search terms “hawkeye ravensdown”, “ravensdown”, “ravensdown co nz”, “ravensdown fertiliser”, “ravensdown fertiliser price list”, “ravensdown fertiliser prices”, “ravensdown fertiliser products”, “ravensdown hawkeye”, “ravensdown lawn fertiliser”, “ravensdown lawn fertilizer”, “ravensdown lime”, “ravensdown near me”, “ravensdown price list”, “ravensdown price list 2020”, “ravensdown price list 2021”, “ravensdown prices” and “ravensdown products”, summed into one figure. - **Yara**: Measured on the search terms “fertilizer yara”, “price of yara fertilizer”, “www yara fertilizer com”, “yara actyva fertilizer”, “yara bela fertilizer”, “yara can fertilizer”, “yara company fertilizer”, “yara complex fertilizer”, “yara dap fertilizer”, “yara fertilizer company”, “yara fertilizer for vegetables”, “yara fertilizer price list”, “yara fertilizer prices”, “yara fertilizer products”, “yara fertilizer products list”, “yara fertilizer products price list”, “yara lawn fertilizer”, “yara liquid fertiliser”, “yara mila complex fertiliser”, “yara mila complex fertilizer”, “yara mila fertilizer price”, “yara nutrients”, “yara nz”, “yara rega fertiliser”, “yara sop fertilizer”, “yara tera fertilizer” and “yara tera fertilizer price”, summed into one figure. - [Ravensdown profile](/demand/nz/brands/ravensdown) - [Yara profile](/demand/nz/brands/yara) - [All fertiliser suppliers in New Zealand](/demand/nz/categories/nz-fertiliser-suppliers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ravensdown or Yara? In August 2026, Ravensdown had more branded searches than Yara among fertiliser suppliers in New Zealand. Ravensdown was estimated to have 8.2K branded searches compared to Yara’s 240, and held a 52.3% Share of Search versus Yara’s 1.5%. ## Cite this page Brandwave. "Ravensdown vs Yara: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ravensdown-vs-yara This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ravensdown-vs-yara. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.