--- title: "Rascal + Friends vs Treasures: Which is more popular in New Zealand?" description: "Is Rascal + Friends or Treasures more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rascal-friends-vs-treasures" publisher: "Brandwave" --- # Rascal + Friends vs Treasures: Which is more popular in New Zealand? Is Rascal + Friends or Treasures more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Nappy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rascal + Friends and Treasures - **Competitive set**: Nappy brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Rascal + Friends Share of Search**: 1.4% - **Treasures Share of Search**: 6.7% ## Is Rascal + Friends or Treasures more popular in search? - In October 2026, Treasures had more branded searches than Rascal + Friends among nappy brands in New Zealand. Treasures had about 1,310 branded searches, while Rascal + Friends had 270. Treasures made up 6.7% of all nappy brand searches we track, and Rascal + Friends accounted for 1.4%. - Treasures was ahead of Rascal + Friends in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Rascal + Friends’ share of searches among nappy brands in New Zealand moved from 4.7% to 1.4%, and its estimated monthly branded searches moved from 610 to 270. - Across the 12 months ending October 2026, Treasures’ share of searches among nappy brands in New Zealand moved from 5.6% to 6.7%, and its estimated monthly branded searches moved from 730 to 1.3K. ## Top nappy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rascal + Friends was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Treasures was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rascal + Friends was listed before Treasures in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Huggies | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rascal + Friends | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rascals | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pampers | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Treasures | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Babylove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ecoriginals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about nappy brands - Asked ChatGPT "Which nappy brand should I buy in New Zealand?": 1. Rascals, 2. Huggies, 3. Rascal + Friends, 4. Pampers - Asked ChatGPT "What are the best nappy brands in New Zealand?": 1. Huggies, 2. Rascal + Friends, 3. Pampers, 4. Rascals - Asked ChatGPT "What's the best nappy brand in New Zealand for babies and toddlers?": 1. Rascal + Friends, 2. Huggies, 3. Rascals - Searched Google, AI Overview "newborn nappies": 1. Huggies - Searched Google, AI Overview "cheap nappies": 1. Treasures Not named in any answer: Babylove and Ecoriginals. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand nappy brands in October 2026? - In October 2026, Treasures overtook Pampers to rank 3rd among nappy brands in New Zealand, with 6.7% of the searches. - In October 2026, Rascal + Friends lost share of searches among nappy brands in New Zealand, from 2.4% to 1.4%. ## How has branded search for Rascal + Friends and Treasures changed in New Zealand over the last 12 months? | Month | Rascal + Friends estimated searches | Rascal + Friends Share of Search | Rascal + Friends rank | Treasures estimated searches | Treasures Share of Search | Treasures rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 610 | 4.7% | 5 | 730 | 5.6% | 4 | | Dec 2025 | 490 | 4.1% | 5 | 730 | 6.1% | 4 | | Jan 2026 | 600 | 4.6% | 4 | 600 | 4.6% | 5 | | Feb 2026 | 600 | 5.4% | 4 | 600 | 5.4% | 5 | | Mar 2026 | 600 | 4.2% | 5 | 730 | 5.2% | 4 | | Apr 2026 | 400 | 3.2% | 5 | 890 | 7.1% | 4 | | May 2026 | 400 | 3.2% | 5 | 600 | 4.8% | 4 | | Jun 2026 | 410 | 2.9% | 6 | 730 | 5.1% | 5 | | Jul 2026 | 410 | 2.5% | 6 | 890 | 5.5% | 4 | | Aug 2026 | 500 | 3% | 5 | 890 | 5.3% | 4 | | Sep 2026 | 400 | 2.4% | 6 | 890 | 5.3% | 4 | | Oct 2026 | 270 | 1.4% | 6 | 1.3K | 6.7% | 3 | ## How are Rascal + Friends’ and Treasures’ branded searches counted? Brandwave collects information about searches that people make online using Rascal + Friends’ and Treasures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rascal + Friends**: Measured on the search terms “rascal and friends nappies” and “rascal friends nappies”, summed into one figure. - **Treasures**: Measured on the search terms “treasures nappies” and “treasures pull ups”, summed into one figure. - [Rascal + Friends profile](/demand/nz/brands/rascal-friends) - [Treasures profile](/demand/nz/brands/treasures) - [All nappy brands in New Zealand](/demand/nz/categories/nz-nappy-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rascal + Friends or Treasures more popular in search? In October 2026, Treasures had more branded searches than Rascal + Friends among nappy brands in New Zealand. Treasures had about 1,310 branded searches, while Rascal + Friends had 270. Treasures made up 6.7% of all nappy brand searches we track, and Rascal + Friends accounted for 1.4%. ## Cite this page Brandwave. "Rascal + Friends vs Treasures: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/rascal-friends-vs-treasures This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rascal-friends-vs-treasures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.