--- title: "Rare Beauty vs Rimmel: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Rare Beauty or Rimmel? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rare-beauty-vs-rimmel" publisher: "Brandwave" --- # Rare Beauty vs Rimmel: Which is more popular by branded search in New Zealand? Which is more popular in search, Rare Beauty or Rimmel? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rare Beauty and Rimmel - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Rare Beauty Share of Search**: 2.3% - **Rimmel Share of Search**: 0.75% ## Which is more popular in search, Rare Beauty or Rimmel? - In August 2026, Rare Beauty had more branded searches than Rimmel among makeup and cosmetics brands in New Zealand. Rare Beauty was estimated to have 3.9K branded searches compared to Rimmel’s 1.3K, and held a 2.3% Share of Search versus Rimmel’s 0.75%. - Rare Beauty was ahead of Rimmel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Rare Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 4.3K to 3.9K. - Across the 11 months ending August 2026, Rimmel’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 0.78% to 0.75%, and its estimated monthly branded searches moved from 1.2K to 1.3K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Rimmel rose from 28th to 27th among makeup and cosmetics brands in New Zealand. - In August 2026, Rare Beauty fell from 13th to 14th among makeup and cosmetics brands in New Zealand. ## Month by month | Month | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | Rimmel estimated searches | Rimmel Share of Search | Rimmel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.3K | 2.8% | 10 | 1.2K | 0.78% | 28 | | Nov 2025 | 4.5K | 2.4% | 12 | 1.1K | 0.6% | 30 | | Dec 2025 | 3.9K | 2.2% | 11 | 1.2K | 0.66% | 30 | | Jan 2026 | 3.3K | 2.4% | 13 | 1K | 0.72% | 29 | | Feb 2026 | 3.2K | 2.5% | 11 | 860 | 0.68% | 29 | | Mar 2026 | 2.9K | 2.1% | 13 | 960 | 0.71% | 29 | | Apr 2026 | 3.5K | 2.6% | 10 | 1K | 0.75% | 28 | | May 2026 | 3.9K | 2.5% | 12 | 920 | 0.61% | 30 | | Jun 2026 | 3.7K | 2.5% | 13 | 980 | 0.66% | 29 | | Jul 2026 | 4.2K | 2.5% | 13 | 1.2K | 0.72% | 28 | | Aug 2026 | 3.9K | 2.3% | 14 | 1.3K | 0.75% | 27 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Rare Beauty’s and Rimmel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rare Beauty**: Measured on the search terms “rare beauty”, “rare beauty blush”, “rare beauty brow gel”, “rare beauty foundation”, “rare beauty highlighter”, “rare beauty lipstick”, “rare beauty makeup”, “rare beauty mascara”, “rare beauty nz” and “rare beauty soft pinch liquid blush”, summed into one figure. - **Rimmel**: Measured on the search terms “rimmel london”, “rimmel london bronzer”, “rimmel london brow pencil”, “rimmel london brow this way”, “rimmel london eyebrow pencil”, “rimmel london eyeliner”, “rimmel london lasting finish foundation”, “rimmel london lip gloss”, “rimmel london lipstick”, “rimmel london makeup”, “rimmel london nz”, “rimmel london oh my gloss”, “rimmel london scandaleyes eyeliner” and “rimmel london skin tint”, summed into one figure. - [Rare Beauty profile](/demand/nz/brands/rare-beauty) - [Rimmel profile](/demand/nz/brands/rimmel) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Rare Beauty or Rimmel? In August 2026, Rare Beauty had more branded searches than Rimmel among makeup and cosmetics brands in New Zealand. Rare Beauty was estimated to have 3.9K branded searches compared to Rimmel’s 1.3K, and held a 2.3% Share of Search versus Rimmel’s 0.75%. ## Cite this page Brandwave. "Rare Beauty vs Rimmel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rare-beauty-vs-rimmel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rare-beauty-vs-rimmel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.