--- title: "Rank Math vs Yoast: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Rank Math or Yoast? Compare estimated monthly branded-search demand and Share of Search inside the WordPress SEO plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rank-math-vs-yoast" publisher: "Brandwave" --- # Rank Math vs Yoast: Which is more popular by branded search in New Zealand? Which is more popular in search, Rank Math or Yoast? Compare estimated monthly branded-search demand and Share of Search inside the WordPress SEO plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rank Math and Yoast - **Competitive set**: WordPress SEO plugins - **Market**: New Zealand - **Month measured**: Aug 2026 - **Rank Math Share of Search**: 21.4% - **Yoast Share of Search**: 62.4% ## Which is more popular in search, Rank Math or Yoast? - In August 2026, Yoast had more branded searches than Rank Math among WordPress SEO plugins in New Zealand. Yoast was estimated to have 730 branded searches compared to Rank Math’s 250, and held a 62.4% Share of Search versus Rank Math’s 21.4%. - Yoast was ahead of Rank Math in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Rank Math’s estimated Share of Search among WordPress SEO plugins in New Zealand moved from 22.1% to 21.4%, and its estimated monthly branded searches moved from 210 to 250. - Across the 11 months ending August 2026, Yoast’s estimated Share of Search among WordPress SEO plugins in New Zealand moved from 58.9% to 62.4%, and its estimated monthly branded searches moved from 560 to 730. ## How did search popularity change for New Zealand WordPress SEO plugins in August 2026? - In August 2026, Rank Math gained estimated Share of Search among WordPress SEO plugins in New Zealand, from 17.5% to 21.4%. - In August 2026, Yoast lost estimated Share of Search among WordPress SEO plugins in New Zealand, from 70.6% to 62.4%. ## Month by month | Month | Rank Math estimated searches | Rank Math Share of Search | Rank Math rank | Yoast estimated searches | Yoast Share of Search | Yoast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 22.1% | 2 | 560 | 58.9% | 1 | | Nov 2025 | 200 | 17.5% | 2 | 710 | 62.3% | 1 | | Dec 2025 | 140 | 18.7% | 2 | 440 | 58.7% | 1 | | Jan 2026 | 210 | 20.6% | 2 | 680 | 66.7% | 1 | | Feb 2026 | 240 | 19.5% | 2 | 790 | 64.2% | 1 | | Mar 2026 | 250 | 20% | 2 | 760 | 60.8% | 1 | | Apr 2026 | 270 | 22.7% | 2 | 740 | 62.2% | 1 | | May 2026 | 310 | 23.5% | 2 | 780 | 59.1% | 1 | | Jun 2026 | 230 | 21.7% | 2 | 620 | 58.5% | 1 | | Jul 2026 | 220 | 17.5% | 2 | 890 | 70.6% | 1 | | Aug 2026 | 250 | 21.4% | 2 | 730 | 62.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Rank Math’s and Yoast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rank Math**: Measured on the search terms “rank math”, “rank math ai link genius”, “rank math ai visibility”, “rank math content ai”, “rank math for woocommerce”, “rank math free”, “rank math local seo”, “rank math plugin”, “rank math plugin wordpress”, “rank math premium”, “rank math pro”, “rank math pro free”, “rank math pro price”, “rank math pro seo plugin”, “rank math seo”, “rank math seo best seo plugin for wordpress”, “rank math seo free”, “rank math seo plugin”, “rank math seo plugin wordpress”, “rank math seo price”, “rank math seo pro”, “rank math seo pro plugin”, “rank math seo wordpress plugin”, “rank math woocommerce”, “rank math wordpress”, “rank math wordpress plugin”, “rank math wordpress seo”, “rank math wordpress seo plugin”, “rank math wp plugin”, “rankmath”, “rankmath ai”, “rankmath content ai”, “rankmath local seo”, “rankmath pricing”, “rankmath seo plugin”, “rankmath wordpress”, “search engine optimization by rank math”, “seo by rank math”, “seo by rank math pro”, “seo rank math”, “wordpress rank math”, “wordpress seo plugin rank math” and “wp rank math”, summed into one figure. - **Yoast**: Measured on the search terms “about yoast”, “about yoast seo”, “cost of yoast premium”, “drupal yoast seo”, “find yoast”, “on page seo yoast”, “plugin yoast seo premium”, “premium yoast”, “premium yoast seo”, “seo by yoast”, “seo yoast”, “shopify yoast seo”, “upgrade to yoast seo premium”, “video seo yoast”, “woocommerce yoast”, “wp seo yoast”, “wp yoast”, “wp yoast seo”, “yoast”, “yoast ai optimize”, “yoast app”, “yoast black friday”, “yoast black friday sale”, “yoast com”, “yoast cornerstone content”, “yoast cost”, “yoast for shopify”, “yoast for wix”, “yoast for woocommerce”, “yoast local”, “yoast local seo”, “yoast local seo plugin”, “yoast near me”, “yoast news”, “yoast news seo”, “yoast newsletter”, “yoast online”, “yoast plug in”, “yoast plugin”, “yoast plugin premium”, “yoast plugin price”, “yoast plugin subscription”, “yoast plugin wordpress”, “yoast premium”, “yoast premium cost”, “yoast premium discount”, “yoast premium features”, “yoast premium for multiple sites”, “yoast premium plugin”, “yoast premium pricing”, “yoast pricing”, “yoast pro”, “yoast pro price”, “yoast seo”, “yoast seo cost”, “yoast seo discount”, “yoast seo for shopify”, “yoast seo for wix”, “yoast seo for woocommerce”, “yoast seo news”, “yoast seo plugin”, “yoast seo plugin cost”, “yoast seo plugin shopify”, “yoast seo premium”, “yoast seo premium cost”, “yoast seo premium features”, “yoast seo premium for free”, “yoast seo premium free”, “yoast seo premium plugin”, “yoast seo premium price”, “yoast seo premium wordpress”, “yoast seo premium wordpress plugin”, “yoast seo pricing”, “yoast seo pro”, “yoast seo shopify”, “yoast seo tool”, “yoast seo wix”, “yoast seo woocommerce”, “yoast seo woocommerce plugin”, “yoast seo wordpress”, “yoast seo wordpress plugin”, “yoast seo wp plugin”, “yoast shopify”, “yoast shopify app”, “yoast subscription”, “yoast video”, “yoast video seo plugin”, “yoast video seo premium”, “yoast wix”, “yoast woocommerce”, “yoast woocommerce seo”, “yoast woocommerce seo add on”, “yoast woocommerce seo addon”, “yoast woocommerce seo plugin”, “yoast wordpress” and “yoast wp”, summed into one figure. - [Rank Math profile](/demand/nz/brands/rank-math) - [Yoast profile](/demand/nz/brands/yoast) - [All WordPress SEO plugins in New Zealand](/demand/nz/categories/nz-wordpress-seo-plugins): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Rank Math or Yoast? In August 2026, Yoast had more branded searches than Rank Math among WordPress SEO plugins in New Zealand. Yoast was estimated to have 730 branded searches compared to Rank Math’s 250, and held a 62.4% Share of Search versus Rank Math’s 21.4%. ## Cite this page Brandwave. "Rank Math vs Yoast: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rank-math-vs-yoast This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rank-math-vs-yoast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.