--- title: "Ralph Lauren vs Untouched World: Which is searched more in New Zealand?" description: "Is Ralph Lauren or Untouched World more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ralph-lauren-vs-untouched-world" publisher: "Brandwave" --- # Ralph Lauren vs Untouched World: Which is searched more in New Zealand? Is Ralph Lauren or Untouched World more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Premium fashion brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ralph Lauren and Untouched World - **Competitive set**: Premium fashion brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ralph Lauren Share of Search**: 18.1% - **Untouched World Share of Search**: 15.3% ## Is Ralph Lauren or Untouched World more popular in search? - In September 2026, Ralph Lauren had more branded searches than Untouched World among premium fashion brands in New Zealand. Ralph Lauren had about 12,200 branded searches, while Untouched World had 10,300. Ralph Lauren made up 18.1% of all premium fashion brand searches we track, and Untouched World accounted for 15.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Untouched World took it in February 2026, Ralph Lauren took it in July 2026. - Across the 12 months ending September 2026, Ralph Lauren’s share of searches among premium fashion brands in New Zealand moved from 18.6% to 18.1%, and its estimated monthly branded searches moved from 11.7K to 12.2K. - Across the 12 months ending September 2026, Untouched World’s share of searches among premium fashion brands in New Zealand moved from 15.4% to 15.3%, and its estimated monthly branded searches moved from 9.7K to 10.3K. ## Top premium fashion brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Untouched World was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ralph Lauren did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Calvin Klein | 0 of 3 | 0 of 1 | 0 of 4 | | Tommy Hilfiger | 0 of 3 | 0 of 1 | 0 of 4 | | Ralph Lauren | 0 of 3 | 0 of 1 | 0 of 4 | | Untouched World | 1 of 3 | 0 of 1 | 1 of 4 | | Guess | 0 of 3 | 0 of 1 | 0 of 4 | | Hugo Boss | 0 of 3 | 0 of 1 | 0 of 4 | | Lacoste | 0 of 3 | 0 of 1 | 0 of 4 | | Kowtow | 3 of 3 | 0 of 1 | 3 of 4 | ## Every AI answer about premium fashion brands - Asked ChatGPT "Which premium fashion brand should I shop at in New Zealand?": 1. Kowtow - Asked ChatGPT "What are the best premium fashion brands in New Zealand?": 1. Kowtow, 2. Untouched World - Asked ChatGPT "What's the best premium fashion brand in New Zealand for everyday style?": 1. Kowtow - Searched Google, AI Overview "fashion brands nz": named none of the brands we track Not named in any answer: Calvin Klein, Tommy Hilfiger, Ralph Lauren, Guess, Hugo Boss and Lacoste. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand premium fashion brands in September 2026? - In September 2026, Calvin Klein overtook Ralph Lauren to become the leader among premium fashion brands in New Zealand, with 24.7% of the searches. - In September 2026, Tommy Hilfiger overtook Ralph Lauren and Untouched World to rank 2nd among premium fashion brands in New Zealand, with 19.8% of the searches. - In September 2026, Untouched World lost share of searches among premium fashion brands in New Zealand, from 17.8% to 15.3%. - In September 2026, Ralph Lauren lost share of searches among premium fashion brands in New Zealand, from 20.2% to 18.1%. ## Month by month | Month | Ralph Lauren estimated searches | Ralph Lauren Share of Search | Ralph Lauren rank | Untouched World estimated searches | Untouched World Share of Search | Untouched World rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.7K | 18.6% | 3 | 9.7K | 15.4% | 4 | | Nov 2025 | 13.9K | 15.9% | 3 | 10.8K | 12.4% | 4 | | Dec 2025 | 14.3K | 15.8% | 3 | 10.7K | 11.8% | 4 | | Jan 2026 | 11.6K | 17.2% | 3 | 10.7K | 15.9% | 4 | | Feb 2026 | 9.7K | 16.4% | 3 | 12K | 20.2% | 2 | | Mar 2026 | 11.5K | 16.6% | 4 | 13.5K | 19.5% | 2 | | Apr 2026 | 11.5K | 16.3% | 4 | 12.4K | 17.6% | 3 | | May 2026 | 11.6K | 15.5% | 4 | 14.1K | 18.8% | 3 | | Jun 2026 | 11.6K | 16.7% | 4 | 11.9K | 17.2% | 3 | | Jul 2026 | 12.1K | 16.7% | 3 | 11.8K | 16.2% | 4 | | Aug 2026 | 14.3K | 20.2% | 1 | 12.6K | 17.8% | 3 | | Sep 2026 | 12.2K | 18.1% | 3 | 10.3K | 15.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Ralph Lauren’s and Untouched World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ralph Lauren**: Measured on the search terms “polo ralph lauren”, “ralph lauren”, “ralph lauren clothing”, “ralph lauren fashion”, “ralph lauren hoodie”, “ralph lauren jeans”, “ralph lauren jumpers”, “ralph lauren perfume”, “ralph lauren shirts”, “ralph lauren tote”, “ralphlauren”, “ralphlauren clothing” and “ralphlauren jeans”, summed into one figure. - **Untouched World**: Measured on the search terms “untouched world”, “untouched world chch”, “untouched world kitchen”, “untouched world knitwear”, “untouched world ltd”, “untouched world outlet”, “untouched world sale” and “untouchedworld”, summed into one figure. - [Ralph Lauren profile](/demand/nz/brands/ralph-lauren) - [Untouched World profile](/demand/nz/brands/untouched-world) - [All premium fashion brands in New Zealand](/demand/nz/categories/nz-premium-fashion-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ralph Lauren or Untouched World more popular in search? In September 2026, Ralph Lauren had more branded searches than Untouched World among premium fashion brands in New Zealand. Ralph Lauren had about 12,200 branded searches, while Untouched World had 10,300. Ralph Lauren made up 18.1% of all premium fashion brand searches we track, and Untouched World accounted for 15.3%. ## Cite this page Brandwave. "Ralph Lauren vs Untouched World: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ralph-lauren-vs-untouched-world This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ralph-lauren-vs-untouched-world. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.