---
title: "Rakuten vs ShopBack: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Rakuten or ShopBack? Compare estimated monthly branded-search demand and Share of Search inside the Cashback sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/rakuten-vs-shopback"
publisher: "Brandwave"
---

# Rakuten vs ShopBack: Which is more popular by branded search in New Zealand?

Which is more popular in search, Rakuten or ShopBack? Compare estimated monthly branded-search demand and Share of Search inside the Cashback sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rakuten and ShopBack
- **Competitive set**: Cashback sites
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Rakuten Share of Search**: 0.52%
- **ShopBack Share of Search**: 93.6%

## Which is more popular in search, Rakuten or ShopBack?

- In August 2026, ShopBack had more branded searches than Rakuten among cashback sites in New Zealand. ShopBack was estimated to have 7.2K branded searches compared to Rakuten’s 40, and held a 93.6% Share of Search versus Rakuten’s 0.52%.
- ShopBack was ahead of Rakuten in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rakuten’s estimated Share of Search among cashback sites in New Zealand moved from 0.39% to 0.52%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, ShopBack’s estimated Share of Search among cashback sites in New Zealand moved from 93.5% to 93.6%, and its estimated monthly branded searches held steady at 7.2K.

## How did search popularity change for New Zealand cashback sites in August 2026?

- In August 2026, ShopBack lost estimated Share of Search among cashback sites in New Zealand, from 94.6% to 93.6%.
- In August 2026, Rakuten lost estimated Share of Search among cashback sites in New Zealand, from 1.1% to 0.52%.

## Month by month

| Month | Rakuten estimated searches | Rakuten Share of Search | Rakuten rank | ShopBack estimated searches | ShopBack Share of Search | ShopBack rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 0.39% | 4 | 7.2K | 93.5% | 1 |
| Nov 2025 | 30 | 0.28% | 4 | 10.2K | 94.2% | 1 |
| Dec 2025 | 30 | 0.47% | 4 | 5.9K | 91.6% | 1 |
| Jan 2026 | 30 | 0.47% | 4 | 5.9K | 91% | 1 |
| Feb 2026 | 20 | 0.38% | 4 | 4.6K | 87.8% | 1 |
| Mar 2026 | 30 | 0.46% | 4 | 5.8K | 89% | 1 |
| Apr 2026 | 50 | 0.91% | 4 | 5.1K | 91.8% | 1 |
| May 2026 | 30 | 0.45% | 4 | 6.2K | 93.4% | 1 |
| Jun 2026 | 50 | 0.66% | 4 | 7.2K | 94.7% | 1 |
| Jul 2026 | 80 | 1.1% | 4 | 7.2K | 94.6% | 1 |
| Aug 2026 | 40 | 0.52% | 4 | 7.2K | 93.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rakuten’s and ShopBack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rakuten**: Measured on the search terms “rakuten cash back”, “rakuten cashback” and “rakuten rewards”, summed into one figure.
- **ShopBack**: Measured on the search terms “shopback”, “shopback australia”, “shopback cash back”, “shopback cashback”, “shopback near me”, “shopback new zealand”, “shopback nz”, “shopback online” and “shopback rewards”, summed into one figure.

- [Rakuten profile](/demand/nz/brands/rakuten)
- [ShopBack profile](/demand/nz/brands/shopback)
- [All cashback sites in New Zealand](/demand/nz/categories/nz-cashback-sites): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rakuten or ShopBack?

In August 2026, ShopBack had more branded searches than Rakuten among cashback sites in New Zealand. ShopBack was estimated to have 7.2K branded searches compared to Rakuten’s 40, and held a 93.6% Share of Search versus Rakuten’s 0.52%.

## Cite this page

Brandwave. "Rakuten vs ShopBack: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rakuten-vs-shopback

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rakuten-vs-shopback. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.