--- title: "Raine & Horne vs Total Realty: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Raine & Horne or Total Realty? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/raine-and-horne-vs-total-realty" publisher: "Brandwave" --- # Raine & Horne vs Total Realty: Which is more popular by branded search in New Zealand? Which is more popular in search, Raine & Horne or Total Realty? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Raine & Horne and Total Realty - **Competitive set**: Blenheim real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Raine & Horne Share of Search**: 2.4% - **Total Realty Share of Search**: 1.3% ## Which is more popular in search, Raine & Horne or Total Realty? - In August 2026, Raine & Horne had more branded searches than Total Realty among blenheim real estate agencies in New Zealand. Raine & Horne was estimated to have 2.4K branded searches compared to Total Realty’s 1.3K, and held a 2.4% Share of Search versus Total Realty’s 1.3%. - Raine & Horne was ahead of Total Realty in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Raine & Horne’s estimated Share of Search among blenheim real estate agencies in New Zealand moved from 2.6% to 2.4%, and its estimated monthly branded searches moved from 3.1K to 2.4K. - Across the 11 months ending August 2026, Total Realty’s estimated Share of Search among blenheim real estate agencies in New Zealand moved from 1.2% to 1.3%, and its estimated monthly branded searches moved from 1.5K to 1.3K. ## How did search popularity change for New Zealand blenheim real estate agencies in August 2026? - Estimated monthly branded searches for Raine & Horne in New Zealand fell 22% over 11 measured months, from 3.1K to 2.4K in August 2026. - Estimated monthly branded searches for Total Realty in New Zealand fell 11.4% over 11 measured months, from 1.5K to 1.3K in August 2026. ## Month by month | Month | Raine & Horne estimated searches | Raine & Horne Share of Search | Raine & Horne rank | Total Realty estimated searches | Total Realty Share of Search | Total Realty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.1K | 2.6% | 3 | 1.5K | 1.2% | 4 | | Nov 2025 | 3.1K | 2.7% | 3 | 1.3K | 1.1% | 4 | | Dec 2025 | 2.3K | 2.5% | 3 | 890 | 0.96% | 4 | | Jan 2026 | 3K | 2.6% | 3 | 1.2K | 1.1% | 4 | | Feb 2026 | 3.5K | 3.1% | 3 | 1.4K | 1.3% | 4 | | Mar 2026 | 2.9K | 2.3% | 3 | 1.3K | 1% | 4 | | Apr 2026 | 2.6K | 2.4% | 3 | 1.3K | 1.2% | 4 | | May 2026 | 3K | 2.8% | 3 | 1.2K | 1.1% | 4 | | Jun 2026 | 2.6K | 2.5% | 3 | 990 | 0.96% | 4 | | Jul 2026 | 2.5K | 2.6% | 3 | 1K | 1% | 4 | | Aug 2026 | 2.4K | 2.4% | 3 | 1.3K | 1.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Raine & Horne’s and Total Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Raine & Horne**: Measured on the search terms “raine & horne”, “raine & horne invercargill”, “raine & horne new zealand”, “raine & horne nz”, “raine & horne real estate”, “raine & horne real estate blenheim”, “raine & horne timaru”, “raine and horne”, “raine and horne blenheim”, “raine and horne invercargill”, “raine and horne nz”, “raine and horne real estate”, “raine and horne real estate agents”, “raine and horne timaru”, “raine&horne”, “raineand horne” and “raineandhorne”, summed into one figure. - **Total Realty**: Measured on the search terms “total realty”, “total realty ashburton”, “total realty blenheim”, “total realty nz”, “total realty real estate” and “totalrealty”, summed into one figure. - [Raine & Horne profile](/demand/nz/brands/raine-and-horne) - [Total Realty profile](/demand/nz/brands/total-realty) - [All blenheim real estate agencies in New Zealand](/demand/nz/categories/nz-blenheim-real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Raine & Horne or Total Realty? In August 2026, Raine & Horne had more branded searches than Total Realty among blenheim real estate agencies in New Zealand. Raine & Horne was estimated to have 2.4K branded searches compared to Total Realty’s 1.3K, and held a 2.4% Share of Search versus Total Realty’s 1.3%. ## Cite this page Brandwave. "Raine & Horne vs Total Realty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/raine-and-horne-vs-total-realty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/raine-and-horne-vs-total-realty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.