--- title: "Rainbow vs RJ's: Which is more popular in New Zealand?" description: "Is Rainbow or RJ's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rainbow-vs-rjs-licorice" publisher: "Brandwave" --- # Rainbow vs RJ's: Which is more popular in New Zealand? Is Rainbow or RJ's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rainbow and RJ's - **Competitive set**: Lolly brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Rainbow Share of Search**: 2.3% - **RJ's Share of Search**: 13% ## Is Rainbow or RJ's more popular in search? - In October 2026, RJ's had more branded searches than Rainbow among lolly brands in New Zealand. RJ's had about 2,400 branded searches, while Rainbow had 420. RJ's made up 13% of all lolly brand searches we track, and Rainbow accounted for 2.3%. - RJ's was ahead of Rainbow in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Rainbow’s share of searches among lolly brands in New Zealand moved from 3.4% to 2.3%, and its estimated monthly branded searches moved from 460 to 420. - Across the 12 months ending October 2026, RJ's’ share of searches among lolly brands in New Zealand moved from 11.7% to 13%, and its estimated monthly branded searches moved from 1.6K to 2.4K. ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rainbow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RJ's was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RJ's was listed before Rainbow in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pascall | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | RJ's | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rainbow | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Mayceys | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | The Natural Confectionery Co. | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Haribo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skittles | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Allens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mentos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lolly brand should I buy in New Zealand?": 1. Pascall, 2. Mayceys, 3. The Natural Confectionery Co., 4. Rainbow, 5. RJ's - Asked ChatGPT "What are the best lolly brands in New Zealand?": 1. RJ's, 2. Rainbow, 3. Pascall, 4. Mayceys, 5. The Natural Confectionery Co. - Asked ChatGPT "What's the best lolly brand in New Zealand for a sweet tooth?": 1. RJ's, 2. Pascall, 3. Rainbow, 4. The Natural Confectionery Co., 5. Mayceys - Searched Google, AI Overview "cheap lollies nz": 1. Rainbow - Searched Google, AI Overview "sour lollies nz": 1. Mayceys Not named in any answer: Haribo, Skittles, Allens and Mentos. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lolly brands in October 2026? - Estimated monthly branded searches for RJ's in New Zealand rose 50% over 12 measured months, from 1.6K to 2.4K in October 2026. ## How has branded search for Rainbow and RJ's changed in New Zealand over the last 12 months? | Month | Rainbow estimated searches | Rainbow Share of Search | Rainbow rank | RJ's estimated searches | RJ's Share of Search | RJ's rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 460 | 3.4% | 8 | 1.6K | 11.7% | 3 | | Dec 2025 | 300 | 2.4% | 9 | 1.9K | 15.4% | 3 | | Jan 2026 | 340 | 3.4% | 9 | 1.3K | 12.9% | 3 | | Feb 2026 | 360 | 3.2% | 8 | 1.9K | 16.9% | 3 | | Mar 2026 | 400 | 3.1% | 8 | 1.6K | 12.3% | 4 | | Apr 2026 | 380 | 3.2% | 9 | 1.6K | 13.5% | 3 | | May 2026 | 390 | 2.6% | 9 | 1.9K | 12.8% | 3 | | Jun 2026 | 480 | 3.1% | 9 | 1.6K | 10.3% | 4 | | Jul 2026 | 400 | 2.5% | 9 | 1.9K | 11.9% | 3 | | Aug 2026 | 490 | 2.8% | 9 | 1.9K | 10.8% | 4 | | Sep 2026 | 460 | 2.6% | 9 | 2.4K | 13.5% | 3 | | Oct 2026 | 420 | 2.3% | 9 | 2.4K | 13% | 3 | ## How are Rainbow’s and RJ's’ branded searches counted? Brandwave collects information about searches that people make online using Rainbow’s and RJ's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rainbow**: Measured on the search terms “rainbow candy”, “rainbow lollies”, “rainbow strap lollies” and “rainbow sweets”, summed into one figure. - **RJ's**: Measured on the search term “rjs licorice”. - [Rainbow profile](/demand/nz/brands/rainbow) - [RJ's profile](/demand/nz/brands/rjs-licorice) - [All lolly brands in New Zealand](/demand/nz/categories/nz-lolly-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rainbow or RJ's more popular in search? In October 2026, RJ's had more branded searches than Rainbow among lolly brands in New Zealand. RJ's had about 2,400 branded searches, while Rainbow had 420. RJ's made up 13% of all lolly brand searches we track, and Rainbow accounted for 2.3%. ## Cite this page Brandwave. "Rainbow vs RJ's: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/rainbow-vs-rjs-licorice This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rainbow-vs-rjs-licorice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.