---
title: "Raid vs Ripcord: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Raid or Ripcord? Compare estimated monthly branded-search demand and Share of Search inside the Insect spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/raid-vs-ripcord"
publisher: "Brandwave"
---

# Raid vs Ripcord: Which is more popular by branded search in New Zealand?

Which is more popular in search, Raid or Ripcord? Compare estimated monthly branded-search demand and Share of Search inside the Insect spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Raid and Ripcord
- **Competitive set**: Insect spray brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Raid Share of Search**: 7.3%
- **Ripcord Share of Search**: 0.81%

## Which is more popular in search, Raid or Ripcord?

- In August 2026, Raid had more branded searches than Ripcord among insect spray brands in New Zealand. Raid was estimated to have 90 branded searches compared to Ripcord’s 10, and held a 7.3% Share of Search versus Ripcord’s 0.81%.
- Raid was ahead of Ripcord in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Raid’s estimated Share of Search among insect spray brands in New Zealand held steady at 7.3%, and its estimated monthly branded searches moved from 170 to 90.
- Across the 11 months ending August 2026, Ripcord’s estimated Share of Search among insect spray brands in New Zealand moved from 0.86% to 0.81%, and its estimated monthly branded searches moved from 20 to 10.

## How did search popularity change for New Zealand insect spray brands in August 2026?

- In August 2026, Raid gained estimated Share of Search among insect spray brands in New Zealand, from 6.7% to 7.3%.
- Estimated monthly branded searches for Ripcord in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Month by month

| Month | Raid estimated searches | Raid Share of Search | Raid rank | Ripcord estimated searches | Ripcord Share of Search | Ripcord rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | 7.3% | 2 | 20 | 0.86% | 4 |
| Nov 2025 | 270 | 7% | 2 | 20 | 0.52% | 4 |
| Dec 2025 | 300 | 6.1% | 2 | 40 | 0.81% | 4 |
| Jan 2026 | 410 | 7.6% | 2 | 50 | 0.93% | 3 |
| Feb 2026 | 320 | 8.1% | 2 | 50 | 1.3% | 3 |
| Mar 2026 | 240 | 6.4% | 2 | 50 | 1.3% | 3 |
| Apr 2026 | 180 | 7.7% | 2 | 20 | 0.85% | 4 |
| May 2026 | 80 | 5.1% | 2 | 10 | 0.64% | 4 |
| Jun 2026 | 100 | 8.8% | 2 | 0 | 0% | 4 |
| Jul 2026 | 80 | 6.7% | 2 | 10 | 0.83% | 4 |
| Aug 2026 | 90 | 7.3% | 2 | 10 | 0.81% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Raid’s and Ripcord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Raid**: Measured on the search terms “raid ant”, “raid cockroach”, “raid fly spray” and “raid insect spray”, summed into one figure.
- **Ripcord**: Measured on the search terms “ripcord fly spray” and “ripcord insect spray”, summed into one figure.

- [Raid profile](/demand/nz/brands/raid)
- [Ripcord profile](/demand/nz/brands/ripcord)
- [All insect spray brands in New Zealand](/demand/nz/categories/nz-insect-spray-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Raid or Ripcord?

In August 2026, Raid had more branded searches than Ripcord among insect spray brands in New Zealand. Raid was estimated to have 90 branded searches compared to Ripcord’s 10, and held a 7.3% Share of Search versus Ripcord’s 0.81%.

## Cite this page

Brandwave. "Raid vs Ripcord: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/raid-vs-ripcord

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/raid-vs-ripcord. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.