--- title: "Raguletto vs Wattie's: Which is searched more in New Zealand?" description: "Is Raguletto or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/raguletto-vs-watties" publisher: "Brandwave" --- # Raguletto vs Wattie's: Which is searched more in New Zealand? Is Raguletto or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta sauce brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Raguletto and Wattie's - **Competitive set**: Pasta sauce brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Raguletto Share of Search**: 0.32% - **Wattie's Share of Search**: 50% ## Is Raguletto or Wattie's more popular in search? - In September 2026, Wattie's had more branded searches than Raguletto among pasta sauce brands in New Zealand. Wattie's had about 3,100 branded searches, while Raguletto had 20. Wattie's made up 50% of all pasta sauce brand searches we track, and Raguletto accounted for 0.32%. - Wattie's was ahead of Raguletto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Raguletto’s share of searches among pasta sauce brands in New Zealand moved from 0.33% to 0.32%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending September 2026, Wattie's’ share of searches among pasta sauce brands in New Zealand moved from 63.8% to 50%, and its estimated monthly branded searches moved from 3.8K to 3.1K. ## Top pasta sauce brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wattie's was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Raguletto did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dolmio | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Leggo's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mutti | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Wattie's | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Barilla | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Raguletto | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sacla | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about pasta sauce brands - Asked ChatGPT "Which pasta sauce brand should I buy in New Zealand?": 1. Leggo's, 2. Mutti, 3. Dolmio - Asked ChatGPT "What are the best pasta sauce brands in New Zealand?": 1. Mutti, 2. Barilla, 3. Leggo's, 4. Dolmio, 5. Wattie's - Asked ChatGPT "What's the best pasta sauce brand in New Zealand for weeknight dinner?": 1. Dolmio, 2. Leggo's, 3. Mutti - Searched Google, AI Overview "pasta sauce nz": 1. Dolmio, 2. Wattie's, 3. Leggo's Not named in any answer: Raguletto and Sacla. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pasta sauce brands in September 2026? - In September 2026, Wattie's lost share of searches among pasta sauce brands in New Zealand, from 54.7% to 50%. ## Month by month | Month | Raguletto estimated searches | Raguletto Share of Search | Raguletto rank | Wattie's estimated searches | Wattie's Share of Search | Wattie's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 0.33% | 6 | 3.8K | 63.8% | 1 | | Nov 2025 | 20 | 0.38% | 7 | 3.1K | 59.6% | 1 | | Dec 2025 | 20 | 0.44% | 6 | 2.3K | 50.1% | 1 | | Jan 2026 | 20 | 0.34% | 6 | 3.2K | 54.6% | 1 | | Feb 2026 | 20 | 0.38% | 6 | 3.1K | 59.5% | 1 | | Mar 2026 | 20 | 0.07% | 6 | 26.3K | 91.5% | 1 | | Apr 2026 | 20 | 0.3% | 6 | 4.1K | 62.8% | 1 | | May 2026 | 20 | 0.25% | 6 | 4.9K | 60.9% | 1 | | Jun 2026 | 20 | 0.34% | 6 | 2.9K | 49% | 1 | | Jul 2026 | 30 | 0.47% | 6 | 3K | 47.2% | 1 | | Aug 2026 | 20 | 0.27% | 6 | 4K | 54.7% | 1 | | Sep 2026 | 20 | 0.32% | 6 | 3.1K | 50% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Raguletto’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Raguletto**: Measured on the search terms “raguletto”, “raguletto bolognese” and “raguletto pasta sauce”, summed into one figure. - **Wattie's**: Measured on the search terms “chilli beans watties”, “wattie s”, “wattie's”, “watties”, “watties beans”, “watties beetroot”, “watties big eat”, “watties chilli beans”, “watties ketchup”, “watties mexican beans”, “watties spaghetti”, “watties tomato”, “watties tomato paste” and “watties tomato puree”, summed into one figure. - [Raguletto profile](/demand/nz/brands/raguletto) - [Wattie's profile](/demand/nz/brands/watties) - [All pasta sauce brands in New Zealand](/demand/nz/categories/nz-pasta-sauce-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Raguletto or Wattie's more popular in search? In September 2026, Wattie's had more branded searches than Raguletto among pasta sauce brands in New Zealand. Wattie's had about 3,100 branded searches, while Raguletto had 20. Wattie's made up 50% of all pasta sauce brand searches we track, and Raguletto accounted for 0.32%. ## Cite this page Brandwave. "Raguletto vs Wattie's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/raguletto-vs-watties This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/raguletto-vs-watties. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.