--- title: "Radio Hauraki vs RNZ National: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Radio Hauraki or RNZ National? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/radio-hauraki-vs-rnz-national" publisher: "Brandwave" --- # Radio Hauraki vs RNZ National: Which is more popular by branded search in New Zealand? Which is more popular in search, Radio Hauraki or RNZ National? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Radio Hauraki and RNZ National - **Competitive set**: radio stations - **Market**: New Zealand - **Month measured**: Aug 2026 - **Radio Hauraki Share of Search**: 6.6% - **RNZ National Share of Search**: 20.2% ## Which is more popular in search, Radio Hauraki or RNZ National? - In August 2026, RNZ National had more branded searches than Radio Hauraki among radio stations in New Zealand. RNZ National was estimated to have 45.9K branded searches compared to Radio Hauraki’s 14.9K, and held a 20.2% Share of Search versus Radio Hauraki’s 6.6%. - RNZ National was ahead of Radio Hauraki in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Radio Hauraki’s estimated Share of Search among radio stations in New Zealand moved from 5.1% to 6.6%, and its estimated monthly branded searches moved from 12.2K to 14.9K. - Across the 11 months ending August 2026, RNZ National’s estimated Share of Search among radio stations in New Zealand moved from 22.9% to 20.2%, and its estimated monthly branded searches moved from 54.3K to 45.9K. ## How did search popularity change for New Zealand radio stations in August 2026? - In August 2026, Radio Hauraki overtook The Hits to rank 5th among radio stations in New Zealand, at 6.6%. - In August 2026, RNZ National lost estimated Share of Search among radio stations in New Zealand, from 24.1% to 20.2%. ## Month by month | Month | Radio Hauraki estimated searches | Radio Hauraki Share of Search | Radio Hauraki rank | RNZ National estimated searches | RNZ National Share of Search | RNZ National rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.2K | 5.1% | 7 | 54.3K | 22.9% | 2 | | Nov 2025 | 12.2K | 5.7% | 7 | 50.8K | 24% | 2 | | Dec 2025 | 12.2K | 6.4% | 7 | 43.2K | 22.6% | 2 | | Jan 2026 | 12.2K | 6.5% | 6 | 45.4K | 24.4% | 2 | | Feb 2026 | 12.2K | 6.4% | 6 | 43.7K | 23.1% | 2 | | Mar 2026 | 12.2K | 5.4% | 7 | 54.8K | 24.5% | 2 | | Apr 2026 | 9.9K | 4.8% | 7 | 53.7K | 25.7% | 2 | | May 2026 | 9.9K | 5.1% | 7 | 45.9K | 23.3% | 2 | | Jun 2026 | 10K | 5.2% | 8 | 45.3K | 23.7% | 2 | | Jul 2026 | 10K | 5.3% | 7 | 45.1K | 24.1% | 2 | | Aug 2026 | 14.9K | 6.6% | 5 | 45.9K | 20.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Radio Hauraki’s and RNZ National’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Radio Hauraki**: Measured on the search terms “hauraki”, “hauraki fm”, “hauraki nz”, “hauraki radio”, “Radio Hauraki”, “radio hauraki nz” and “radio hauraki waikato”, summed into one figure. - **RNZ National**: Measured on the search terms “checkpoint rnz”, “morning report rnz”, “nine to noon rnz”, “rnz afternoons”, “rnz checkpoint”, “rnz listen live”, “rnz live”, “rnz live stream”, “rnz morning report”, “RNZ National”, “rnz national live”, “rnz national on demand”, “rnz national radio”, “rnz national radio live”, “rnz national schedule”, “rnz nights”, “rnz nine to noon”, “rnz panel”, “rnz radio”, “rnz saturday morning”, “rnz sunday morning”, “rnz the panel”, “saturday morning rnz” and “sunday morning rnz”, summed into one figure. - [Radio Hauraki profile](/demand/nz/brands/radio-hauraki) - [RNZ National profile](/demand/nz/brands/rnz-national) - [All radio stations in New Zealand](/demand/nz/categories/nz-radio-stations): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Radio Hauraki or RNZ National? In August 2026, RNZ National had more branded searches than Radio Hauraki among radio stations in New Zealand. RNZ National was estimated to have 45.9K branded searches compared to Radio Hauraki’s 14.9K, and held a 20.2% Share of Search versus Radio Hauraki’s 6.6%. ## Cite this page Brandwave. "Radio Hauraki vs RNZ National: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/radio-hauraki-vs-rnz-national This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/radio-hauraki-vs-rnz-national. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.