--- title: "Rachel Stichbury vs Stolen Girlfriends Club: Which is searched more in New Zealand?" description: "Is Rachel Stichbury or Stolen Girlfriends Club more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rachel-stichbury-vs-stolen-girlfriends-club" publisher: "Brandwave" --- # Rachel Stichbury vs Stolen Girlfriends Club: Which is searched more in New Zealand? Is Rachel Stichbury or Stolen Girlfriends Club more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rachel Stichbury and Stolen Girlfriends Club - **Competitive set**: designer jewellery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Rachel Stichbury Share of Search**: 0.48% - **Stolen Girlfriends Club Share of Search**: 35.8% ## Is Rachel Stichbury or Stolen Girlfriends Club more popular in search? - In September 2026, Stolen Girlfriends Club had more branded searches than Rachel Stichbury among designer jewellery brands in New Zealand. Stolen Girlfriends Club had about 7,520 branded searches, while Rachel Stichbury had 100. Stolen Girlfriends Club made up 35.8% of all designer jewellery brand searches we track, and Rachel Stichbury accounted for 0.48%. - Stolen Girlfriends Club was ahead of Rachel Stichbury in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rachel Stichbury’s share of searches among designer jewellery brands in New Zealand moved from 0.31% to 0.48%, and its estimated monthly branded searches moved from 70 to 100. - Across the 12 months ending September 2026, Stolen Girlfriends Club’s share of searches among designer jewellery brands in New Zealand moved from 19.5% to 35.8%, and its estimated monthly branded searches moved from 4.4K to 7.5K. ## Top designer jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rachel Stichbury was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Stolen Girlfriends Club was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Rachel Stichbury was listed before Stolen Girlfriends Club in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meadowlark | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Zoe & Morgan | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Layla Kaisi Collection | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Rachel Stichbury | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Stolen Girlfriends Club | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Nick Von K | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bare Jewellery | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Morris & Watson | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Silk & Steel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about designer jewellery brands - Asked ChatGPT "Which designer jewellery brand should I buy in New Zealand?": 1. Meadowlark, 2. Zoe & Morgan, 3. Layla Kaisi Collection, 4. Rachel Stichbury - Asked ChatGPT "What are the best designer jewellery brands in New Zealand?": 1. Meadowlark, 2. Layla Kaisi Collection, 3. Zoe & Morgan, 4. Rachel Stichbury - Asked ChatGPT "What's the best designer jewellery brand in New Zealand for a gift?": 1. Meadowlark, 2. Zoe & Morgan, 3. Stolen Girlfriends Club - Searched Google, AI Overview "designer jewellery brands nz": 1. Zoe & Morgan Not named in any answer: Nick Von K, Bare Jewellery, Morris & Watson and Silk & Steel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer jewellery brands in September 2026? - In September 2026, Stolen Girlfriends Club gained share of searches among designer jewellery brands in New Zealand, from 28% to 35.8%. - In September 2026, Rachel Stichbury rose from 9th to 8th among designer jewellery brands in New Zealand. ## Month by month | Month | Rachel Stichbury estimated searches | Rachel Stichbury Share of Search | Rachel Stichbury rank | Stolen Girlfriends Club estimated searches | Stolen Girlfriends Club Share of Search | Stolen Girlfriends Club rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.31% | 9 | 4.4K | 19.5% | 3 | | Nov 2025 | 100 | 0.29% | 9 | 7.9K | 22.6% | 2 | | Dec 2025 | 90 | 0.3% | 8 | 6.9K | 23% | 1 | | Jan 2026 | 90 | 0.34% | 9 | 4.7K | 17.7% | 2 | | Feb 2026 | 100 | 0.42% | 8 | 3.6K | 15.2% | 2 | | Mar 2026 | 120 | 0.43% | 8 | 5.5K | 19.4% | 3 | | Apr 2026 | 60 | 0.34% | 9 | 3.7K | 21.1% | 1 | | May 2026 | 80 | 0.41% | 8 | 4.6K | 23.8% | 1 | | Jun 2026 | 70 | 0.34% | 8 | 5.6K | 27.5% | 1 | | Jul 2026 | 80 | 0.4% | 8 | 4.6K | 23.1% | 2 | | Aug 2026 | 90 | 0.46% | 9 | 5.5K | 28% | 1 | | Sep 2026 | 100 | 0.48% | 8 | 7.5K | 35.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Rachel Stichbury’s and Stolen Girlfriends Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rachel Stichbury**: Measured on the search terms “rachel stichbury” and “stichbury”, summed into one figure. - **Stolen Girlfriends Club**: Measured on the search terms “stolen girlfriends club”, “stolen girlfriends club bangle”, “stolen girlfriends club clothes”, “stolen girlfriends club earrings”, “stolen girlfriends club jewellery”, “stolen girlfriends club necklace”, “stolen girlfriends club rings”, “stolen girlfriends club sale” and “stolengirlfriendsclub”, summed into one figure. - [Rachel Stichbury profile](/demand/nz/brands/rachel-stichbury) - [Stolen Girlfriends Club profile](/demand/nz/brands/stolen-girlfriends-club) - [All designer jewellery brands in New Zealand](/demand/nz/categories/nz-designer-jewellery-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rachel Stichbury or Stolen Girlfriends Club more popular in search? In September 2026, Stolen Girlfriends Club had more branded searches than Rachel Stichbury among designer jewellery brands in New Zealand. Stolen Girlfriends Club had about 7,520 branded searches, while Rachel Stichbury had 100. Stolen Girlfriends Club made up 35.8% of all designer jewellery brand searches we track, and Rachel Stichbury accounted for 0.48%. ## Cite this page Brandwave. "Rachel Stichbury vs Stolen Girlfriends Club: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/rachel-stichbury-vs-stolen-girlfriends-club This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rachel-stichbury-vs-stolen-girlfriends-club. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.