--- title: "Rachel Stichbury vs Silk & Steel: Which is searched more in New Zealand?" description: "Is Rachel Stichbury or Silk & Steel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rachel-stichbury-vs-silk-and-steel" publisher: "Brandwave" --- # Rachel Stichbury vs Silk & Steel: Which is searched more in New Zealand? Is Rachel Stichbury or Silk & Steel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer jewellery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rachel Stichbury and Silk & Steel - **Competitive set**: designer jewellery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Rachel Stichbury Share of Search**: 0.48% - **Silk & Steel Share of Search**: 3.4% ## Is Rachel Stichbury or Silk & Steel more popular in search? - In September 2026, Silk & Steel had more branded searches than Rachel Stichbury among designer jewellery brands in New Zealand. Silk & Steel had about 720 branded searches, while Rachel Stichbury had 100. Silk & Steel made up 3.4% of all designer jewellery brand searches we track, and Rachel Stichbury accounted for 0.48%. - Silk & Steel was ahead of Rachel Stichbury in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rachel Stichbury’s share of searches among designer jewellery brands in New Zealand moved from 0.31% to 0.48%, and its estimated monthly branded searches moved from 70 to 100. - Across the 12 months ending September 2026, Silk & Steel’s share of searches among designer jewellery brands in New Zealand moved from 4.4% to 3.4%, and its estimated monthly branded searches moved from 1K to 720. ## Top designer jewellery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Rachel Stichbury was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Silk & Steel did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Meadowlark | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Zoe & Morgan | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Layla Kaisi Collection | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Rachel Stichbury | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Stolen Girlfriends Club | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Nick Von K | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bare Jewellery | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Morris & Watson | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Silk & Steel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about designer jewellery brands - Asked ChatGPT "Which designer jewellery brand should I buy in New Zealand?": 1. Meadowlark, 2. Zoe & Morgan, 3. Layla Kaisi Collection, 4. Rachel Stichbury - Asked ChatGPT "What are the best designer jewellery brands in New Zealand?": 1. Meadowlark, 2. Layla Kaisi Collection, 3. Zoe & Morgan, 4. Rachel Stichbury - Asked ChatGPT "What's the best designer jewellery brand in New Zealand for a gift?": 1. Meadowlark, 2. Zoe & Morgan, 3. Stolen Girlfriends Club - Searched Google, AI Overview "designer jewellery brands nz": 1. Zoe & Morgan Not named in any answer: Nick Von K, Bare Jewellery, Morris & Watson and Silk & Steel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer jewellery brands in September 2026? - In September 2026, Silk & Steel lost share of searches among designer jewellery brands in New Zealand, from 4.5% to 3.4%. - In September 2026, Rachel Stichbury rose from 9th to 8th among designer jewellery brands in New Zealand. ## Month by month | Month | Rachel Stichbury estimated searches | Rachel Stichbury Share of Search | Rachel Stichbury rank | Silk & Steel estimated searches | Silk & Steel Share of Search | Silk & Steel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 0.31% | 9 | 1K | 4.4% | 6 | | Nov 2025 | 100 | 0.29% | 9 | 1.3K | 3.7% | 6 | | Dec 2025 | 90 | 0.3% | 8 | 1.3K | 4.3% | 6 | | Jan 2026 | 90 | 0.34% | 9 | 720 | 2.7% | 7 | | Feb 2026 | 100 | 0.42% | 8 | 720 | 3% | 7 | | Mar 2026 | 120 | 0.43% | 8 | 880 | 3.1% | 7 | | Apr 2026 | 60 | 0.34% | 9 | 880 | 5% | 6 | | May 2026 | 80 | 0.41% | 8 | 880 | 4.5% | 7 | | Jun 2026 | 70 | 0.34% | 8 | 720 | 3.5% | 7 | | Jul 2026 | 80 | 0.4% | 8 | 720 | 3.6% | 7 | | Aug 2026 | 90 | 0.46% | 9 | 880 | 4.5% | 7 | | Sep 2026 | 100 | 0.48% | 8 | 720 | 3.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Rachel Stichbury’s and Silk & Steel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rachel Stichbury**: Measured on the search terms “rachel stichbury” and “stichbury”, summed into one figure. - **Silk & Steel**: Measured on the search terms “silk & steel”, “silk steel” and “silksteel”, summed into one figure. - [Rachel Stichbury profile](/demand/nz/brands/rachel-stichbury) - [Silk & Steel profile](/demand/nz/brands/silk-and-steel) - [All designer jewellery brands in New Zealand](/demand/nz/categories/nz-designer-jewellery-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rachel Stichbury or Silk & Steel more popular in search? In September 2026, Silk & Steel had more branded searches than Rachel Stichbury among designer jewellery brands in New Zealand. Silk & Steel had about 720 branded searches, while Rachel Stichbury had 100. Silk & Steel made up 3.4% of all designer jewellery brand searches we track, and Rachel Stichbury accounted for 0.48%. ## Cite this page Brandwave. "Rachel Stichbury vs Silk & Steel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/rachel-stichbury-vs-silk-and-steel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rachel-stichbury-vs-silk-and-steel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.