--- title: "Rabanne vs Viktor&Rolf: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Rabanne or Viktor&Rolf? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rabanne-vs-viktor-and-rolf" publisher: "Brandwave" --- # Rabanne vs Viktor&Rolf: Which is more popular by branded search in New Zealand? Which is more popular in search, Rabanne or Viktor&Rolf? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rabanne and Viktor&Rolf - **Competitive set**: Fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Rabanne Share of Search**: 2.8% - **Viktor&Rolf Share of Search**: 1.1% ## Which is more popular in search, Rabanne or Viktor&Rolf? - In August 2026, Rabanne had more branded searches than Viktor&Rolf among fragrance brands in New Zealand. Rabanne was estimated to have 5.2K branded searches compared to Viktor&Rolf’s 1.9K, and held a 2.8% Share of Search versus Viktor&Rolf’s 1.1%. - Rabanne was ahead of Viktor&Rolf in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Rabanne’s estimated Share of Search among fragrance brands in New Zealand moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 4.2K to 5.2K. - Across the 11 months ending August 2026, Viktor&Rolf’s estimated Share of Search among fragrance brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 1.7K to 1.9K. ## How did search popularity change for New Zealand fragrance brands in August 2026? - Estimated monthly branded searches for Rabanne in New Zealand rose 22.6% over 11 measured months, from 4.2K to 5.2K in August 2026. - Estimated monthly branded searches for Viktor&Rolf in New Zealand rose 11.6% over 11 measured months, from 1.7K to 1.9K in August 2026. ## Month by month | Month | Rabanne estimated searches | Rabanne Share of Search | Rabanne rank | Viktor&Rolf estimated searches | Viktor&Rolf Share of Search | Viktor&Rolf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 2.6% | 8 | 1.7K | 1.1% | 10 | | Nov 2025 | 5K | 2.7% | 9 | 2.4K | 1.2% | 10 | | Dec 2025 | 7.3K | 3.4% | 8 | 2.6K | 1.2% | 10 | | Jan 2026 | 3.9K | 2.5% | 8 | 1.4K | 0.94% | 10 | | Feb 2026 | 4.3K | 3.2% | 8 | 1.3K | 0.98% | 10 | | Mar 2026 | 4K | 2.8% | 8 | 1.6K | 1.1% | 10 | | Apr 2026 | 4K | 2.7% | 9 | 1.4K | 0.91% | 10 | | May 2026 | 4.2K | 2.4% | 9 | 2K | 1.1% | 10 | | Jun 2026 | 4.6K | 2.7% | 8 | 1.7K | 1% | 10 | | Jul 2026 | 4.4K | 2.8% | 8 | 2.3K | 1.4% | 10 | | Aug 2026 | 5.2K | 2.8% | 8 | 1.9K | 1.1% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Rabanne’s and Viktor&Rolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rabanne**: Measured on the search terms “paco rabanne”, “paco rabanne 1 million”, “paco rabanne 1 million edt”, “paco rabanne 1 million scent”, “paco rabanne fame”, “paco rabanne invictus”, “paco rabanne lady million”, “paco rabanne olympea”, “paco rabanne phantom”, “paco rabanne scent”, “rabanne”, “rabanne cologne”, “rabanne com”, “rabanne eau de parfum”, “rabanne near me” and “rabanne parfum”, summed into one figure. - **Viktor&Rolf**: Measured on the search terms “spicebomb extreme viktor and rolf”, “viktor and rolf bonbon”, “viktor and rolf bonbon parfum”, “viktor and rolf flowerbomb”, “viktor and rolf flowerbomb extreme”, “viktor and rolf spicebomb”, “viktor rolf com”, “viktor&rolf eau de parfum”, “viktor&rolf flowerbomb eau de parfum”, “viktor&rolf flowerbomb perfume”, “viktor&rolf fragrance”, “viktor&rolf perfume”, “viktor&rolf spicebomb eau de toilette”, “viktorrolf” and “viktorrolf perfume”, summed into one figure. - [Rabanne profile](/demand/nz/brands/rabanne) - [Viktor&Rolf profile](/demand/nz/brands/viktor-and-rolf) - [All fragrance brands in New Zealand](/demand/nz/categories/nz-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Rabanne or Viktor&Rolf? In August 2026, Rabanne had more branded searches than Viktor&Rolf among fragrance brands in New Zealand. Rabanne was estimated to have 5.2K branded searches compared to Viktor&Rolf’s 1.9K, and held a 2.8% Share of Search versus Viktor&Rolf’s 1.1%. ## Cite this page Brandwave. "Rabanne vs Viktor&Rolf: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rabanne-vs-viktor-and-rolf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rabanne-vs-viktor-and-rolf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.