--- title: "R.M.Williams vs Timberland: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, R.M.Williams or Timberland? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/r-m-williams-vs-timberland" publisher: "Brandwave" --- # R.M.Williams vs Timberland: Which is more popular by branded search in New Zealand? Which is more popular in search, R.M.Williams or Timberland? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: R.M.Williams and Timberland - **Competitive set**: Boot brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **R.M.Williams Share of Search**: 12.4% - **Timberland Share of Search**: 13.6% ## Which is more popular in search, R.M.Williams or Timberland? - In August 2026, Timberland had more branded searches than R.M.Williams among boot brands in New Zealand. Timberland was estimated to have 24.6K branded searches compared to R.M.Williams’ 22.4K, and held a 13.6% Share of Search versus R.M.Williams’ 12.4%. - The lead changed hands once in the 11 months ending August 2026: Timberland took it in August 2026. - Across the 11 months ending August 2026, R.M.Williams’ estimated Share of Search among boot brands in New Zealand moved from 15% to 12.4%, and its estimated monthly branded searches moved from 21.2K to 22.4K. - Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boot brands in New Zealand moved from 12.6% to 13.6%, and its estimated monthly branded searches moved from 17.8K to 24.6K. ## How did search popularity change for New Zealand boot brands in August 2026? - In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%. - In August 2026, R.M.Williams gained estimated Share of Search among boot brands in New Zealand, from 11.8% to 12.4%. ## Month by month | Month | R.M.Williams estimated searches | R.M.Williams Share of Search | R.M.Williams rank | Timberland estimated searches | Timberland Share of Search | Timberland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.2K | 15% | 3 | 17.8K | 12.6% | 4 | | Nov 2025 | 30.9K | 16.4% | 3 | 22K | 11.7% | 4 | | Dec 2025 | 31.1K | 16.1% | 3 | 22.3K | 11.5% | 4 | | Jan 2026 | 18K | 12% | 3 | 17.4K | 11.6% | 4 | | Feb 2026 | 17.6K | 13.4% | 3 | 14.4K | 10.9% | 4 | | Mar 2026 | 18.4K | 11.3% | 3 | 17.9K | 11% | 4 | | Apr 2026 | 20.9K | 10.9% | 3 | 20.1K | 10.5% | 4 | | May 2026 | 22.7K | 11% | 3 | 20.8K | 10% | 4 | | Jun 2026 | 22.6K | 11.8% | 3 | 19.4K | 10.1% | 4 | | Jul 2026 | 22.4K | 11.8% | 3 | 21.1K | 11.1% | 4 | | Aug 2026 | 22.4K | 12.4% | 4 | 24.6K | 13.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using R.M.Williams’ and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **R.M.Williams**: Measured on the search terms “r m williams”, “r m williams boots”, “r m williams near me”, “r m williams online”, “r m williams shoes”, “rm williams”, “rm williams boots”, “rm williams cambridge”, “rm williams chelsea boots”, “rm williams comfort craftsman”, “rm williams jersey”, “rm williams ladies”, “rm williams ladies boots”, “rm williams mens boots”, “rm williams near me”, “rm williams outlet”, “rm williams sale”, “rm williams shoes”, “rm williams shop”, “rm williams sylvia park”, “rmwilliams”, “rmwilliams boots”, “rmwilliams com”, “rmwilliams nz”, “rmwilliams shoes” and “womens rm williams boots”, summed into one figure. - **Timberland**: Measured on the search terms “black timberland boots”, “shoes timberland mens”, “timberland”, “timberland boots”, “timberland boots men”, “timberland boots pro steel toe”, “timberland boots women”, “timberland com”, “timberland deck shoes”, “timberland hiking boots”, “timberland loafers”, “timberland near me”, “timberland nz”, “timberland online”, “timberland sale”, “timberland shoes” and “timberland sylvia park”, summed into one figure. - [R.M.Williams profile](/demand/nz/brands/r-m-williams) - [Timberland profile](/demand/nz/brands/timberland) - [All boot brands in New Zealand](/demand/nz/categories/nz-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, R.M.Williams or Timberland? In August 2026, Timberland had more branded searches than R.M.Williams among boot brands in New Zealand. Timberland was estimated to have 24.6K branded searches compared to R.M.Williams’ 22.4K, and held a 13.6% Share of Search versus R.M.Williams’ 12.4%. ## Cite this page Brandwave. "R.M.Williams vs Timberland: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/r-m-williams-vs-timberland This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/r-m-williams-vs-timberland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.