--- title: "R.M.Williams vs Redback: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, R.M.Williams or Redback? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/r-m-williams-vs-redback" publisher: "Brandwave" --- # R.M.Williams vs Redback: Which is more popular by branded search in New Zealand? Which is more popular in search, R.M.Williams or Redback? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: R.M.Williams and Redback - **Competitive set**: Boot brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **R.M.Williams Share of Search**: 12.4% - **Redback Share of Search**: 0.33% ## Which is more popular in search, R.M.Williams or Redback? - In August 2026, R.M.Williams had more branded searches than Redback among boot brands in New Zealand. R.M.Williams was estimated to have 22.4K branded searches compared to Redback’s 590, and held a 12.4% Share of Search versus Redback’s 0.33%. - R.M.Williams was ahead of Redback in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, R.M.Williams’ estimated Share of Search among boot brands in New Zealand moved from 15% to 12.4%, and its estimated monthly branded searches moved from 21.2K to 22.4K. - Across the 11 months ending August 2026, Redback’s estimated Share of Search among boot brands in New Zealand moved from 0.31% to 0.33%, and its estimated monthly branded searches moved from 440 to 590. ## How did search popularity change for New Zealand boot brands in August 2026? - In August 2026, Timberland overtook R.M.Williams to rank 3rd among boot brands in New Zealand, at 13.6%. - In August 2026, R.M.Williams gained estimated Share of Search among boot brands in New Zealand, from 11.8% to 12.4%. - Estimated monthly branded searches for Redback in New Zealand rose 34.1% over 11 measured months, from 440 to 590 in August 2026. ## Month by month | Month | R.M.Williams estimated searches | R.M.Williams Share of Search | R.M.Williams rank | Redback estimated searches | Redback Share of Search | Redback rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 21.2K | 15% | 3 | 440 | 0.31% | 7 | | Nov 2025 | 30.9K | 16.4% | 3 | 440 | 0.23% | 7 | | Dec 2025 | 31.1K | 16.1% | 3 | 400 | 0.21% | 7 | | Jan 2026 | 18K | 12% | 3 | 490 | 0.33% | 7 | | Feb 2026 | 17.6K | 13.4% | 3 | 470 | 0.36% | 7 | | Mar 2026 | 18.4K | 11.3% | 3 | 480 | 0.29% | 7 | | Apr 2026 | 20.9K | 10.9% | 3 | 710 | 0.37% | 7 | | May 2026 | 22.7K | 11% | 3 | 690 | 0.33% | 7 | | Jun 2026 | 22.6K | 11.8% | 3 | 670 | 0.35% | 7 | | Jul 2026 | 22.4K | 11.8% | 3 | 570 | 0.3% | 7 | | Aug 2026 | 22.4K | 12.4% | 4 | 590 | 0.33% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using R.M.Williams’ and Redback’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **R.M.Williams**: Measured on the search terms “r m williams”, “r m williams boots”, “r m williams near me”, “r m williams online”, “r m williams shoes”, “rm williams”, “rm williams boots”, “rm williams cambridge”, “rm williams chelsea boots”, “rm williams comfort craftsman”, “rm williams jersey”, “rm williams ladies”, “rm williams ladies boots”, “rm williams mens boots”, “rm williams near me”, “rm williams outlet”, “rm williams sale”, “rm williams shoes”, “rm williams shop”, “rm williams sylvia park”, “rmwilliams”, “rmwilliams boots”, “rmwilliams com”, “rmwilliams nz”, “rmwilliams shoes” and “womens rm williams boots”, summed into one figure. - **Redback**: Measured on the search terms “redback boots”, “redback nz”, “redback shoes” and “redback work boots”, summed into one figure. - [R.M.Williams profile](/demand/nz/brands/r-m-williams) - [Redback profile](/demand/nz/brands/redback) - [All boot brands in New Zealand](/demand/nz/categories/nz-boot-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, R.M.Williams or Redback? In August 2026, R.M.Williams had more branded searches than Redback among boot brands in New Zealand. R.M.Williams was estimated to have 22.4K branded searches compared to Redback’s 590, and held a 12.4% Share of Search versus Redback’s 0.33%. ## Cite this page Brandwave. "R.M.Williams vs Redback: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/r-m-williams-vs-redback This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/r-m-williams-vs-redback. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.