--- title: "R.M.Williams vs Red Wing: Which is more popular in New Zealand?" description: "Is R.M.Williams or Red Wing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/r-m-williams-vs-red-wing" publisher: "Brandwave" --- # R.M.Williams vs Red Wing: Which is more popular in New Zealand? Is R.M.Williams or Red Wing more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: R.M.Williams and Red Wing - **Competitive set**: Boot brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **R.M.Williams Share of Search**: 14.3% - **Red Wing Share of Search**: 0.66% ## Is R.M.Williams or Red Wing more popular in search? - In October 2026, R.M.Williams had more branded searches than Red Wing among boot brands in New Zealand. R.M.Williams had about 12,700 branded searches, while Red Wing had 590. R.M.Williams made up 14.3% of all boot brand searches we track, and Red Wing accounted for 0.66%. - R.M.Williams was ahead of Red Wing in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, R.M.Williams’ share of searches among boot brands in New Zealand moved from 19.8% to 14.3%, and its estimated monthly branded searches moved from 21.9K to 12.7K. - Across the 12 months ending October 2026, Red Wing’s share of searches among boot brands in New Zealand moved from 0.53% to 0.66%, and its estimated monthly branded searches held steady at 590. ## Top boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, R.M.Williams was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Red Wing was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. R.M.Williams and Red Wing were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Blundstone | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Redback | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Steel Blue | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Timberland | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | John Bull | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | SCARPA | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | R.M.Williams | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Red Wing | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mongrel | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Dr. Martens | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Merrell | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Ariat | 12th | 0 of 3 | 1 of 2 | 1 of 5 | | UGG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about boot brands - Asked ChatGPT "Which boot brand should I buy in New Zealand?": 1. Blundstone, 2. Redback, 3. SCARPA, 4. John Bull, 5. Timberland - Asked ChatGPT "What are the best boot brands in New Zealand?": 1. Blundstone, 2. Red Wing, 3. Mongrel, 4. SCARPA, 5. John Bull, 6. Steel Blue, 7. Timberland, 8. Dr. Martens, 9. R.M.Williams - Asked ChatGPT "What's the best boot brand in New Zealand for everyday wear?": 1. Blundstone, 2. Redback, 3. Dr. Martens, 4. Timberland - Searched Google, AI Overview "work boots nz": 1. Steel Blue, 2. Blundstone, 3. John Bull - Searched Google, AI Overview "men's boots nz": 1. R.M.Williams, 2. Blundstone, 3. Timberland, 4. Merrell, 5. Ariat Not named in any answer: UGG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand boot brands in October 2026? - In October 2026, R.M.Williams lost share of searches among boot brands in New Zealand, from 15% to 14.3%. ## How has branded search for R.M.Williams and Red Wing changed in New Zealand over the last 12 months? | Month | R.M.Williams estimated searches | R.M.Williams Share of Search | R.M.Williams rank | Red Wing estimated searches | Red Wing Share of Search | Red Wing rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 21.9K | 19.8% | 3 | 590 | 0.53% | 8 | | Dec 2025 | 22K | 18.6% | 3 | 590 | 0.5% | 8 | | Jan 2026 | 12.8K | 13.8% | 3 | 590 | 0.64% | 8 | | Feb 2026 | 12.6K | 15.7% | 3 | 590 | 0.74% | 8 | | Mar 2026 | 13.2K | 13.3% | 3 | 720 | 0.73% | 8 | | Apr 2026 | 15.3K | 13.3% | 3 | 590 | 0.51% | 9 | | May 2026 | 16.1K | 12.5% | 3 | 590 | 0.46% | 9 | | Jun 2026 | 16.1K | 13.7% | 3 | 590 | 0.5% | 9 | | Jul 2026 | 16K | 14% | 3 | 590 | 0.52% | 8 | | Aug 2026 | 16K | 14.6% | 3 | 590 | 0.54% | 8 | | Sep 2026 | 13.2K | 15% | 3 | 590 | 0.67% | 8 | | Oct 2026 | 12.7K | 14.3% | 3 | 590 | 0.66% | 8 | ## How are R.M.Williams’ and Red Wing’s branded searches counted? Brandwave collects information about searches that people make online using R.M.Williams’ and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **R.M.Williams**: Measured on the search terms “r m williams”, “r m williams boots”, “r m williams shoes”, “rm williams”, “rm williams boots”, “rm williams cambridge”, “rm williams chelsea boots”, “rm williams comfort craftsman”, “rm williams jersey”, “rm williams outlet”, “rm williams sale”, “rm williams shoes”, “rm williams sylvia park”, “rmwilliams”, “rmwilliams boots” and “rmwilliams shoes”, summed into one figure. - **Red Wing**: Measured on the search term “red wing boots”. - [R.M.Williams profile](/demand/nz/brands/r-m-williams) - [Red Wing profile](/demand/nz/brands/red-wing) - [All boot brands in New Zealand](/demand/nz/categories/nz-boot-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is R.M.Williams or Red Wing more popular in search? In October 2026, R.M.Williams had more branded searches than Red Wing among boot brands in New Zealand. R.M.Williams had about 12,700 branded searches, while Red Wing had 590. R.M.Williams made up 14.3% of all boot brand searches we track, and Red Wing accounted for 0.66%. ## Cite this page Brandwave. "R.M.Williams vs Red Wing: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/r-m-williams-vs-red-wing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/r-m-williams-vs-red-wing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.