--- title: "Quinn vs Whatmore: Which is searched more in New Zealand?" description: "Is Quinn or Whatmore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoppable video platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/quinn-vs-whatmore" publisher: "Brandwave" --- # Quinn vs Whatmore: Which is searched more in New Zealand? Is Quinn or Whatmore more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shoppable video platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Quinn and Whatmore - **Competitive set**: Shoppable video platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Quinn Share of Search**: 54.5% - **Whatmore Share of Search**: 6.8% ## Is Quinn or Whatmore more popular in search? - In September 2026, Quinn had more branded searches than Whatmore among shoppable video platforms in New Zealand. Quinn had about 720 branded searches, while Whatmore had 90. Quinn made up 54.5% of all shoppable video platform searches we track, and Whatmore accounted for 6.8%. - Quinn was ahead of Whatmore in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Quinn’s share of searches among shoppable video platforms in New Zealand moved from 61.1% to 54.5%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Whatmore’s share of searches among shoppable video platforms in New Zealand moved from 3.5% to 6.8%, and its estimated monthly branded searches moved from 50 to 90. ## Top shoppable video platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Whatmore was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Quinn did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Videowise | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Tolstoy | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Moast | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Bambuser | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Whatmore | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Quinn | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | eStreamly | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about shoppable video platforms - Asked ChatGPT "Which shoppable video platform should I use in New Zealand?": 1. Tolstoy, 2. Videowise, 3. Whatmore, 4. Bambuser - Asked ChatGPT "What are the best shoppable video platforms in New Zealand?": 1. Tolstoy, 2. Moast, 3. Videowise, 4. Whatmore, 5. Bambuser - Asked ChatGPT "What's the best shoppable video platform in New Zealand for product videos?": 1. Moast, 2. Tolstoy, 3. Videowise - Searched Google, AI Overview "shoppable video platform": 1. Videowise, 2. Bambuser Not named in any answer: Quinn and eStreamly. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand shoppable video platforms in September 2026? - In September 2026, Whatmore gained share of searches among shoppable video platforms in New Zealand, from 3.1% to 6.8%. - In September 2026, Quinn lost share of searches among shoppable video platforms in New Zealand, from 56.7% to 54.5%. ## Month by month | Month | Quinn estimated searches | Quinn Share of Search | Quinn rank | Whatmore estimated searches | Whatmore Share of Search | Whatmore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 61.1% | 1 | 50 | 3.5% | 3 | | Nov 2025 | 720 | 61.5% | 1 | 30 | 2.6% | 3 | | Dec 2025 | 1.3K | 69.9% | 1 | 50 | 2.7% | 3 | | Jan 2026 | 1.3K | 66.3% | 1 | 40 | 2% | 3 | | Feb 2026 | 720 | 61.5% | 1 | 30 | 2.6% | 3 | | Mar 2026 | 720 | 59.5% | 1 | 70 | 5.8% | 3 | | Apr 2026 | 1K | 63.3% | 1 | 70 | 4.4% | 3 | | May 2026 | 1.3K | 69.9% | 1 | 40 | 2.2% | 3 | | Jun 2026 | 880 | 65.2% | 1 | 50 | 3.7% | 3 | | Jul 2026 | 720 | 56.3% | 1 | 50 | 3.9% | 3 | | Aug 2026 | 720 | 56.7% | 1 | 40 | 3.1% | 3 | | Sep 2026 | 720 | 54.5% | 1 | 90 | 6.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Quinn’s and Whatmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Quinn**: Measured on the search term “quinn”. - **Whatmore**: Measured on the search term “whatmore”. - [Quinn profile](/demand/nz/brands/quinn) - [Whatmore profile](/demand/nz/brands/whatmore) - [All shoppable video platforms in New Zealand](/demand/nz/categories/nz-shoppable-video-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Quinn or Whatmore more popular in search? In September 2026, Quinn had more branded searches than Whatmore among shoppable video platforms in New Zealand. Quinn had about 720 branded searches, while Whatmore had 90. Quinn made up 54.5% of all shoppable video platform searches we track, and Whatmore accounted for 6.8%. ## Cite this page Brandwave. "Quinn vs Whatmore: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/quinn-vs-whatmore This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/quinn-vs-whatmore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.