--- title: "Quilton vs Who Gives A Crap: Which is more popular in New Zealand?" description: "Is Quilton or Who Gives A Crap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper and tissue brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/quilton-vs-who-gives-a-crap" publisher: "Brandwave" --- # Quilton vs Who Gives A Crap: Which is more popular in New Zealand? Is Quilton or Who Gives A Crap more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper and tissue brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Quilton and Who Gives A Crap - **Competitive set**: Toilet paper and tissue brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Quilton Share of Search**: 4.8% - **Who Gives A Crap Share of Search**: 2.6% ## Is Quilton or Who Gives A Crap more popular in search? - In October 2026, Quilton had more branded searches than Who Gives A Crap among toilet paper and tissue brands in New Zealand. Quilton had about 130 branded searches, while Who Gives A Crap had 70. Quilton made up 4.8% of all toilet paper and tissue brand searches we track, and Who Gives A Crap accounted for 2.6%. - The lead changed hands 3 times in the 12 months ending October 2026: Quilton took it in March 2026, Who Gives A Crap took it in May 2026, Quilton took it in June 2026. - Across the 12 months ending October 2026, Quilton’s share of searches among toilet paper and tissue brands in New Zealand moved from 3.6% to 4.8%, and its estimated monthly branded searches moved from 70 to 130. - Across the 12 months ending October 2026, Who Gives A Crap’s share of searches among toilet paper and tissue brands in New Zealand moved from 8.6% to 2.6%, and its estimated monthly branded searches moved from 170 to 70. ## Top toilet paper and tissue brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Quilton appeared in all four answers. Who Gives A Crap did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sorbent | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Quilton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Paseo | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Purex | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Kleenex | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Who Gives A Crap | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about toilet paper and tissue brands - Asked ChatGPT "Which toilet paper or tissue brand should I buy in New Zealand?": 1. Quilton, 2. Kleenex, 3. Sorbent, 4. Paseo - Asked ChatGPT "What are the best toilet paper and tissue brands in New Zealand?": 1. Sorbent, 2. Paseo, 3. Purex, 4. Quilton, 5. Kleenex - Asked ChatGPT "What's the best toilet paper or tissue brand in New Zealand for family bathroom supplies?": 1. Sorbent, 2. Paseo, 3. Purex, 4. Quilton - Searched Google, AI Overview "toilet paper brands nz": 1. Purex, 2. Quilton, 3. Paseo, 4. Sorbent, 5. Kleenex Not named in any answer: Who Gives A Crap. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand toilet paper and tissue brands in October 2026? - In October 2026, Quilton gained share of searches among toilet paper and tissue brands in New Zealand, from 3.8% to 4.8%. - Estimated monthly branded searches for Who Gives A Crap in New Zealand fell 58.8% over 12 measured months, from 170 to 70 in October 2026. ## How has branded search for Quilton and Who Gives A Crap changed in New Zealand over the last 12 months? | Month | Quilton estimated searches | Quilton Share of Search | Quilton rank | Who Gives A Crap estimated searches | Who Gives A Crap Share of Search | Who Gives A Crap rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 70 | 3.6% | 5 | 170 | 8.6% | 4 | | Dec 2025 | 110 | 5.9% | 5 | 140 | 7.4% | 4 | | Jan 2026 | 120 | 5.9% | 5 | 170 | 8.3% | 4 | | Feb 2026 | 120 | 5.7% | 5 | 170 | 8.1% | 4 | | Mar 2026 | 140 | 5.3% | 4 | 110 | 4.2% | 5 | | Apr 2026 | 110 | 4.6% | 4 | 110 | 4.6% | 5 | | May 2026 | 100 | 4.5% | 5 | 110 | 4.9% | 4 | | Jun 2026 | 100 | 4.3% | 4 | 90 | 3.8% | 5 | | Jul 2026 | 180 | 6.6% | 4 | 90 | 3.3% | 5 | | Aug 2026 | 140 | 5% | 4 | 90 | 3.2% | 5 | | Sep 2026 | 120 | 3.8% | 4 | 70 | 2.2% | 5 | | Oct 2026 | 130 | 4.8% | 4 | 70 | 2.6% | 5 | ## How are Quilton’s and Who Gives A Crap’s branded searches counted? Brandwave collects information about searches that people make online using Quilton’s and Who Gives A Crap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Quilton**: Measured on the search terms “quilton double length”, “quilton shea butter”, “quilton tissues”, “quilton toilet paper” and “quilton toilet tissue”, summed into one figure. - **Who Gives A Crap**: Measured on the search term “whogivesacrap”. - [Quilton profile](/demand/nz/brands/quilton) - [Who Gives A Crap profile](/demand/nz/brands/who-gives-a-crap) - [All toilet paper and tissue brands in New Zealand](/demand/nz/categories/nz-toilet-paper-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Quilton or Who Gives A Crap more popular in search? In October 2026, Quilton had more branded searches than Who Gives A Crap among toilet paper and tissue brands in New Zealand. Quilton had about 130 branded searches, while Who Gives A Crap had 70. Quilton made up 4.8% of all toilet paper and tissue brand searches we track, and Who Gives A Crap accounted for 2.6%. ## Cite this page Brandwave. "Quilton vs Who Gives A Crap: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/quilton-vs-who-gives-a-crap This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/quilton-vs-who-gives-a-crap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.