--- title: "Quell vs Wormald: Which is searched more in New Zealand?" description: "Is Quell or Wormald more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire extinguisher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/quell-fire-vs-wormald" publisher: "Brandwave" --- # Quell vs Wormald: Which is searched more in New Zealand? Is Quell or Wormald more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fire extinguisher brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Quell and Wormald - **Competitive set**: Fire extinguisher brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Quell Share of Search**: 0.81% - **Wormald Share of Search**: 58.1% ## Is Quell or Wormald more popular in search? - In September 2026, Wormald had more branded searches than Quell among fire extinguisher brands in New Zealand. Wormald had about 720 branded searches, while Quell had 10. Wormald made up 58.1% of all fire extinguisher brand searches we track, and Quell accounted for 0.81%. - Wormald was ahead of Quell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Quell’s share of searches among fire extinguisher brands in New Zealand moved from 2.8% to 0.81%, and its estimated monthly branded searches moved from 30 to 10. - Across the 12 months ending September 2026, Wormald’s share of searches among fire extinguisher brands in New Zealand moved from 44.4% to 58.1%, and its estimated monthly branded searches moved from 480 to 720. ## Top fire extinguisher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Quell nor Wormald showed up in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Wormald | 0 of 3 | 0 of 2 | 0 of 5 | | Chubb | 2 of 3 | 0 of 2 | 2 of 5 | | Fireco | 0 of 3 | 0 of 2 | 0 of 5 | | Quell | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fire extinguisher brands - Asked ChatGPT "Which fire extinguisher brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best fire extinguisher brands in New Zealand?": 1. Chubb - Asked ChatGPT "What's the best fire extinguisher brand in New Zealand for home and workplace safety?": 1. Chubb - Searched Google, AI Overview "fire extinguishers nz": named none of the brands we track - Searched Google, AI Overview "home fire extinguisher": named none of the brands we track Not named in any answer: Wormald, Fireco and Quell. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fire extinguisher brands in September 2026? - In September 2026, Quell lost share of searches among fire extinguisher brands in New Zealand, from 1.6% to 0.81%. - Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026. ## Month by month | Month | Quell estimated searches | Quell Share of Search | Quell rank | Wormald estimated searches | Wormald Share of Search | Wormald rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 2.8% | 4 | 480 | 44.4% | 1 | | Nov 2025 | 40 | 3.7% | 4 | 480 | 44.4% | 1 | | Dec 2025 | 30 | 3.8% | 4 | 320 | 40.5% | 2 | | Jan 2026 | 40 | 4.1% | 4 | 480 | 49.5% | 1 | | Feb 2026 | 20 | 1.7% | 4 | 480 | 41.4% | 2 | | Mar 2026 | 20 | 1.6% | 4 | 590 | 47.2% | 1 | | Apr 2026 | 30 | 2.8% | 4 | 590 | 54.1% | 1 | | May 2026 | 10 | 0.88% | 4 | 590 | 52.2% | 1 | | Jun 2026 | 10 | 0.79% | 4 | 720 | 56.7% | 1 | | Jul 2026 | 20 | 1.7% | 4 | 720 | 61% | 1 | | Aug 2026 | 20 | 1.6% | 4 | 720 | 58.5% | 1 | | Sep 2026 | 10 | 0.81% | 4 | 720 | 58.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Quell’s and Wormald’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Quell**: Measured on the search terms “quell fire” and “quell fire extinguisher”, summed into one figure. - **Wormald**: Measured on the search term “wormald”. - [Quell profile](/demand/nz/brands/quell-fire) - [Wormald profile](/demand/nz/brands/wormald) - [All fire extinguisher brands in New Zealand](/demand/nz/categories/nz-fire-extinguisher-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Quell or Wormald more popular in search? In September 2026, Wormald had more branded searches than Quell among fire extinguisher brands in New Zealand. Wormald had about 720 branded searches, while Quell had 10. Wormald made up 58.1% of all fire extinguisher brand searches we track, and Quell accounted for 0.81%. ## Cite this page Brandwave. "Quell vs Wormald: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/quell-fire-vs-wormald This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/quell-fire-vs-wormald. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.