--- title: "Queenstown Rafting vs River Rats: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Queenstown Rafting or River Rats? Compare estimated monthly branded-search demand and Share of Search inside the White water rafting operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/queenstown-rafting-vs-river-rats" publisher: "Brandwave" --- # Queenstown Rafting vs River Rats: Which is more popular by branded search in New Zealand? Which is more popular in search, Queenstown Rafting or River Rats? Compare estimated monthly branded-search demand and Share of Search inside the White water rafting operators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Queenstown Rafting and River Rats - **Competitive set**: White water rafting operators - **Market**: New Zealand - **Month measured**: Aug 2026 - **Queenstown Rafting Share of Search**: 9.6% - **River Rats Share of Search**: 0.49% ## Which is more popular in search, Queenstown Rafting or River Rats? - In August 2026, Queenstown Rafting had more branded searches than River Rats among white water rafting operators in New Zealand. Queenstown Rafting was estimated to have 390 branded searches compared to River Rats’ 20, and held a 9.6% Share of Search versus River Rats’ 0.49%. - Queenstown Rafting was ahead of River Rats in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Queenstown Rafting’s estimated Share of Search among white water rafting operators in New Zealand moved from 11.6% to 9.6%, and its estimated monthly branded searches moved from 880 to 390. - Across the 11 months ending August 2026, River Rats’ estimated Share of Search among white water rafting operators in New Zealand moved from 0.4% to 0.49%, and its estimated monthly branded searches moved from 30 to 20. ## How did search popularity change for New Zealand white water rafting operators in August 2026? - In August 2026, Queenstown Rafting overtook River Valley to rank 3rd among white water rafting operators in New Zealand, at 9.6%. - Estimated monthly branded searches for River Rats in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026. ## Month by month | Month | Queenstown Rafting estimated searches | Queenstown Rafting Share of Search | Queenstown Rafting rank | River Rats estimated searches | River Rats Share of Search | River Rats rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 11.6% | 3 | 30 | 0.4% | 5 | | Nov 2025 | 1.3K | 11.1% | 3 | 30 | 0.26% | 5 | | Dec 2025 | 1.9K | 11% | 3 | 30 | 0.17% | 5 | | Jan 2026 | 1.9K | 10.7% | 3 | 40 | 0.23% | 5 | | Feb 2026 | 1.3K | 9.6% | 3 | 30 | 0.22% | 5 | | Mar 2026 | 1.3K | 11.1% | 3 | 30 | 0.26% | 5 | | Apr 2026 | 880 | 10.5% | 3 | 30 | 0.36% | 5 | | May 2026 | 390 | 6.9% | 3 | 30 | 0.53% | 5 | | Jun 2026 | 260 | 7.5% | 4 | 30 | 0.86% | 5 | | Jul 2026 | 260 | 7.2% | 4 | 20 | 0.55% | 5 | | Aug 2026 | 390 | 9.6% | 3 | 20 | 0.49% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Queenstown Rafting’s and River Rats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Queenstown Rafting**: Measured on the search terms “queenstown rafting” and “queenstownrafting”, summed into one figure. - **River Rats**: Measured on the search terms “river rats kaituna”, “river rats rafting” and “river rats white water rafting”, summed into one figure. - [Queenstown Rafting profile](/demand/nz/brands/queenstown-rafting) - [River Rats profile](/demand/nz/brands/river-rats) - [All white water rafting operators in New Zealand](/demand/nz/categories/nz-white-water-rafting): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Queenstown Rafting or River Rats? In August 2026, Queenstown Rafting had more branded searches than River Rats among white water rafting operators in New Zealand. Queenstown Rafting was estimated to have 390 branded searches compared to River Rats’ 20, and held a 9.6% Share of Search versus River Rats’ 0.49%. ## Cite this page Brandwave. "Queenstown Rafting vs River Rats: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/queenstown-rafting-vs-river-rats This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/queenstown-rafting-vs-river-rats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.