---
title: "Qualtrics vs Typeform: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Qualtrics or Typeform? Compare estimated monthly branded-search demand and Share of Search inside the Survey and form tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/qualtrics-vs-typeform"
publisher: "Brandwave"
---

# Qualtrics vs Typeform: Which is more popular by branded search in New Zealand?

Which is more popular in search, Qualtrics or Typeform? Compare estimated monthly branded-search demand and Share of Search inside the Survey and form tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Qualtrics and Typeform
- **Competitive set**: Survey and form tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Qualtrics Share of Search**: 3.8%
- **Typeform Share of Search**: 2%

## Which is more popular in search, Qualtrics or Typeform?

- In August 2026, Qualtrics had more branded searches than Typeform among survey and form tools in New Zealand. Qualtrics was estimated to have 2.5K branded searches compared to Typeform’s 1.4K, and held a 3.8% Share of Search versus Typeform’s 2%.
- The lead changed hands 2 times in the 11 months ending August 2026: Typeform took it in January 2026, Qualtrics took it in March 2026.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand moved from 4.8% to 3.8%, and its estimated monthly branded searches moved from 2.6K to 2.5K.
- Across the 11 months ending August 2026, Typeform’s estimated Share of Search among survey and form tools in New Zealand moved from 3.7% to 2%, and its estimated monthly branded searches moved from 2K to 1.4K.

## How did search popularity change for New Zealand survey and form tools in August 2026?

- In August 2026, Typeform lost estimated Share of Search among survey and form tools in New Zealand, from 2.7% to 2%.

## Month by month

| Month | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | Typeform estimated searches | Typeform Share of Search | Typeform rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.6K | 4.8% | 5 | 2K | 3.7% | 6 |
| Nov 2025 | 2K | 3.8% | 5 | 2K | 3.8% | 6 |
| Dec 2025 | 1.1K | 3.6% | 5 | 1.1K | 3.6% | 6 |
| Jan 2026 | 1.4K | 4.5% | 6 | 1.7K | 5.4% | 5 |
| Feb 2026 | 1.4K | 2.8% | 6 | 1.7K | 3.3% | 5 |
| Mar 2026 | 2.5K | 3.5% | 5 | 2K | 2.7% | 6 |
| Apr 2026 | 2K | 4.1% | 5 | 1.7K | 3.4% | 6 |
| May 2026 | 2.5K | 3.8% | 5 | 1.7K | 2.5% | 6 |
| Jun 2026 | 2K | 3% | 5 | 1.7K | 2.4% | 6 |
| Jul 2026 | 2K | 3.9% | 5 | 1.4K | 2.7% | 6 |
| Aug 2026 | 2.5K | 3.8% | 5 | 1.4K | 2% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Qualtrics’ and Typeform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics com”, “qualtrics employee survey”, “qualtrics engagement”, “qualtrics form”, “qualtrics nz” and “qualtrics survey”, summed into one figure.
- **Typeform**: Measured on the search terms “pricing typeform”, “typeform”, “typeform com”, “typeform form” and “typeform survey”, summed into one figure.

- [Qualtrics profile](/demand/nz/brands/qualtrics)
- [Typeform profile](/demand/nz/brands/typeform)
- [All survey and form tools in New Zealand](/demand/nz/categories/nz-survey-and-form-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Qualtrics or Typeform?

In August 2026, Qualtrics had more branded searches than Typeform among survey and form tools in New Zealand. Qualtrics was estimated to have 2.5K branded searches compared to Typeform’s 1.4K, and held a 3.8% Share of Search versus Typeform’s 2%.

## Cite this page

Brandwave. "Qualtrics vs Typeform: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/qualtrics-vs-typeform

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/qualtrics-vs-typeform. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.