--- title: "Qualtrics vs Tracksuit: Which is searched more in New Zealand?" description: "Is Qualtrics or Tracksuit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/qualtrics-vs-tracksuit" publisher: "Brandwave" --- # Qualtrics vs Tracksuit: Which is searched more in New Zealand? Is Qualtrics or Tracksuit more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Qualtrics and Tracksuit - **Competitive set**: Brand tracking platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Qualtrics Share of Search**: 67.1% - **Tracksuit Share of Search**: 3.9% ## Is Qualtrics or Tracksuit more popular in search? - In September 2026, Qualtrics had more branded searches than Tracksuit among brand tracking platforms in New Zealand. Qualtrics had about 1,900 branded searches, while Tracksuit had 110. Qualtrics made up 67.1% of all brand tracking platform searches we track, and Tracksuit accounted for 3.9%. - Qualtrics was ahead of Tracksuit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Qualtrics’ share of searches among brand tracking platforms in New Zealand moved from 72.5% to 67.1%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Tracksuit’s share of searches among brand tracking platforms in New Zealand moved from 2.7% to 3.9%, and its estimated monthly branded searches moved from 90 to 110. ## Top brand tracking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tracksuit appeared in all five answers. Qualtrics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tracksuit was listed before Qualtrics in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tracksuit | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kantar | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | YouGov | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Brandwatch | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | TRA | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Qualtrics | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Latana | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about brand tracking platforms - Asked ChatGPT "Which brand tracking platform should I use in New Zealand?": 1. Tracksuit, 2. Kantar, 3. TRA - Asked ChatGPT "What are the best brand tracking platforms in New Zealand?": 1. Tracksuit, 2. Kantar, 3. YouGov, 4. Brandwatch, 5. TRA, 6. Qualtrics - Asked ChatGPT "What's the best brand tracking platform in New Zealand for brand awareness?": 1. Tracksuit, 2. Kantar, 3. TRA, 4. YouGov - Searched Google, AI Overview "brand tracking software": 1. Tracksuit, 2. YouGov, 3. Qualtrics, 4. Latana, 5. Brandwatch - Searched Google, AI Overview "brand awareness tool": 1. Brandwatch, 2. Tracksuit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand brand tracking platforms in September 2026? - In September 2026, YouGov overtook Tracksuit to rank 4th among brand tracking platforms in New Zealand, with 4.9% of the searches. - In September 2026, Qualtrics lost share of searches among brand tracking platforms in New Zealand, from 71.4% to 67.1%. - Estimated monthly branded searches for Tracksuit in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Month by month | Month | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | Tracksuit estimated searches | Tracksuit Share of Search | Tracksuit rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 72.5% | 1 | 90 | 2.7% | 5 | | Nov 2025 | 1.6K | 63.5% | 1 | 190 | 7.5% | 3 | | Dec 2025 | 880 | 60.3% | 1 | 80 | 5.5% | 5 | | Jan 2026 | 1K | 58.8% | 1 | 90 | 5.3% | 5 | | Feb 2026 | 1.3K | 61.9% | 1 | 80 | 3.8% | 5 | | Mar 2026 | 2.4K | 73.4% | 1 | 120 | 3.7% | 5 | | Apr 2026 | 1.9K | 72.2% | 1 | 120 | 4.6% | 5 | | May 2026 | 2.4K | 69.8% | 1 | 70 | 2% | 5 | | Jun 2026 | 1.9K | 64.2% | 1 | 120 | 4.1% | 5 | | Jul 2026 | 1.9K | 66% | 1 | 140 | 4.9% | 5 | | Aug 2026 | 2.4K | 71.4% | 1 | 140 | 4.2% | 4 | | Sep 2026 | 1.9K | 67.1% | 1 | 110 | 3.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Qualtrics’ and Tracksuit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Qualtrics**: Measured on the search term “qualtrics”. - **Tracksuit**: Measured on the search terms “gotracksuit”, “tracksuit brand awareness”, “tracksuit brand health”, “tracksuit brand tracking” and “tracksuit marketing”, summed into one figure. - [Qualtrics profile](/demand/nz/brands/qualtrics) - [Tracksuit profile](/demand/nz/brands/tracksuit) - [All brand tracking platforms in New Zealand](/demand/nz/categories/nz-brand-tracking-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Qualtrics or Tracksuit more popular in search? In September 2026, Qualtrics had more branded searches than Tracksuit among brand tracking platforms in New Zealand. Qualtrics had about 1,900 branded searches, while Tracksuit had 110. Qualtrics made up 67.1% of all brand tracking platform searches we track, and Tracksuit accounted for 3.9%. ## Cite this page Brandwave. "Qualtrics vs Tracksuit: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/qualtrics-vs-tracksuit This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/qualtrics-vs-tracksuit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.