--- title: "Qualtrics vs TRA: Which is more popular in New Zealand?" description: "Is Qualtrics or TRA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/qualtrics-vs-tra-insights" publisher: "Brandwave" --- # Qualtrics vs TRA: Which is more popular in New Zealand? Is Qualtrics or TRA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Brand tracking platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Qualtrics and TRA - **Competitive set**: Brand tracking platforms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Qualtrics Share of Search**: 70.9% - **TRA Share of Search**: 0.37% ## Is Qualtrics or TRA more popular in search? - In October 2026, Qualtrics had more branded searches than TRA among brand tracking platforms in New Zealand. Qualtrics had about 1,900 branded searches, while TRA had 10. Qualtrics made up 70.9% of all brand tracking platform searches we track, and TRA accounted for 0.37%. - Qualtrics was ahead of TRA in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Qualtrics’ share of searches among brand tracking platforms in New Zealand moved from 63.5% to 70.9%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending October 2026, TRA’s share of searches among brand tracking platforms in New Zealand moved from 0.4% to 0.37%, and its estimated monthly branded searches held steady at 10. ## Top brand tracking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TRA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Qualtrics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. TRA was listed before Qualtrics in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tracksuit | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kantar | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | YouGov | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Brandwatch | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | TRA | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Qualtrics | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Latana | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about brand tracking platforms - Asked ChatGPT "Which brand tracking platform should I use in New Zealand?": 1. Tracksuit, 2. Kantar, 3. TRA - Asked ChatGPT "What are the best brand tracking platforms in New Zealand?": 1. Tracksuit, 2. Kantar, 3. YouGov, 4. Brandwatch, 5. TRA, 6. Qualtrics - Asked ChatGPT "What's the best brand tracking platform in New Zealand for brand awareness?": 1. Tracksuit, 2. Kantar, 3. TRA, 4. YouGov - Searched Google, AI Overview "brand tracking software": 1. Tracksuit, 2. YouGov, 3. Qualtrics, 4. Latana, 5. Brandwatch - Searched Google, AI Overview "brand awareness tool": 1. Brandwatch, 2. Tracksuit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand brand tracking platforms in October 2026? - In October 2026, Qualtrics gained share of searches among brand tracking platforms in New Zealand, from 67.1% to 70.9%. ## How has branded search for Qualtrics and TRA changed in New Zealand over the last 12 months? | Month | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | TRA estimated searches | TRA Share of Search | TRA rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1.6K | 63.5% | 1 | 10 | 0.4% | 7 | | Dec 2025 | 880 | 60.3% | 1 | 10 | 0.68% | 7 | | Jan 2026 | 1K | 58.8% | 1 | 10 | 0.59% | 7 | | Feb 2026 | 1.3K | 61.9% | 1 | 20 | 0.95% | 7 | | Mar 2026 | 2.4K | 73.4% | 1 | 10 | 0.31% | 7 | | Apr 2026 | 1.9K | 72.2% | 1 | 10 | 0.38% | 7 | | May 2026 | 2.4K | 69.8% | 1 | 20 | 0.58% | 7 | | Jun 2026 | 1.9K | 64.2% | 1 | 20 | 0.68% | 7 | | Jul 2026 | 1.9K | 66% | 1 | 10 | 0.35% | 7 | | Aug 2026 | 2.4K | 71.4% | 1 | 10 | 0.3% | 7 | | Sep 2026 | 1.9K | 67.1% | 1 | 10 | 0.35% | 7 | | Oct 2026 | 1.9K | 70.9% | 1 | 10 | 0.37% | 7 | ## How are Qualtrics’ and TRA’s branded searches counted? Brandwave collects information about searches that people make online using Qualtrics’ and TRA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Qualtrics**: Measured on the search term “qualtrics”. - **TRA**: Measured on the search term “tra research”. - [Qualtrics profile](/demand/nz/brands/qualtrics) - [TRA profile](/demand/nz/brands/tra-insights) - [All brand tracking platforms in New Zealand](/demand/nz/categories/nz-brand-tracking-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Qualtrics or TRA more popular in search? In October 2026, Qualtrics had more branded searches than TRA among brand tracking platforms in New Zealand. Qualtrics had about 1,900 branded searches, while TRA had 10. Qualtrics made up 70.9% of all brand tracking platform searches we track, and TRA accounted for 0.37%. ## Cite this page Brandwave. "Qualtrics vs TRA: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/qualtrics-vs-tra-insights This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/qualtrics-vs-tra-insights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.