---
title: "Qualtrics vs SurveyMonkey: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Qualtrics or SurveyMonkey? Compare estimated monthly branded-search demand and Share of Search inside the Survey and form tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/qualtrics-vs-surveymonkey"
publisher: "Brandwave"
---

# Qualtrics vs SurveyMonkey: Which is more popular by branded search in New Zealand?

Which is more popular in search, Qualtrics or SurveyMonkey? Compare estimated monthly branded-search demand and Share of Search inside the Survey and form tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Qualtrics and SurveyMonkey
- **Competitive set**: Survey and form tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Qualtrics Share of Search**: 3.8%
- **SurveyMonkey Share of Search**: 7%

## Which is more popular in search, Qualtrics or SurveyMonkey?

- In August 2026, SurveyMonkey had more branded searches than Qualtrics among survey and form tools in New Zealand. SurveyMonkey was estimated to have 4.7K branded searches compared to Qualtrics’ 2.5K, and held a 7% Share of Search versus Qualtrics’ 3.8%.
- SurveyMonkey was ahead of Qualtrics in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among survey and form tools in New Zealand moved from 4.8% to 3.8%, and its estimated monthly branded searches moved from 2.6K to 2.5K.
- Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among survey and form tools in New Zealand moved from 10.9% to 7%, and its estimated monthly branded searches moved from 5.8K to 4.7K.

## How did search popularity change for New Zealand survey and form tools in August 2026?

- In August 2026, SurveyMonkey lost estimated Share of Search among survey and form tools in New Zealand, from 9.2% to 7%.

## Month by month

| Month | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | SurveyMonkey estimated searches | SurveyMonkey Share of Search | SurveyMonkey rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.6K | 4.8% | 5 | 5.8K | 10.9% | 3 |
| Nov 2025 | 2K | 3.8% | 5 | 5.7K | 10.9% | 3 |
| Dec 2025 | 1.1K | 3.6% | 5 | 3.1K | 10.7% | 3 |
| Jan 2026 | 1.4K | 4.5% | 6 | 3.2K | 10.5% | 4 |
| Feb 2026 | 1.4K | 2.8% | 6 | 4.8K | 9.6% | 3 |
| Mar 2026 | 2.5K | 3.5% | 5 | 6K | 8.2% | 3 |
| Apr 2026 | 2K | 4.1% | 5 | 4.8K | 9.8% | 3 |
| May 2026 | 2.5K | 3.8% | 5 | 4.8K | 7.1% | 3 |
| Jun 2026 | 2K | 3% | 5 | 4.8K | 7.1% | 4 |
| Jul 2026 | 2K | 3.9% | 5 | 4.7K | 9.2% | 3 |
| Aug 2026 | 2.5K | 3.8% | 5 | 4.7K | 7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Qualtrics’ and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Qualtrics**: Measured on the search terms “qualtrics”, “qualtrics com”, “qualtrics employee survey”, “qualtrics engagement”, “qualtrics form”, “qualtrics nz” and “qualtrics survey”, summed into one figure.
- **SurveyMonkey**: Measured on the search terms “surveymonkey”, “surveymonkey com”, “surveymonkey form”, “surveymonkey near me”, “surveymonkey nz” and “surveymonkey online”, summed into one figure.

- [Qualtrics profile](/demand/nz/brands/qualtrics)
- [SurveyMonkey profile](/demand/nz/brands/surveymonkey)
- [All survey and form tools in New Zealand](/demand/nz/categories/nz-survey-and-form-tools): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Qualtrics or SurveyMonkey?

In August 2026, SurveyMonkey had more branded searches than Qualtrics among survey and form tools in New Zealand. SurveyMonkey was estimated to have 4.7K branded searches compared to Qualtrics’ 2.5K, and held a 7% Share of Search versus Qualtrics’ 3.8%.

## Cite this page

Brandwave. "Qualtrics vs SurveyMonkey: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/qualtrics-vs-surveymonkey

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/qualtrics-vs-surveymonkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.