--- title: "QT Wellington vs Sofitel Wellington: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, QT Wellington or Sofitel Wellington? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/qt-wellington-vs-sofitel-wellington" publisher: "Brandwave" --- # QT Wellington vs Sofitel Wellington: Which is more popular by branded search in New Zealand? Which is more popular in search, QT Wellington or Sofitel Wellington? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: QT Wellington and Sofitel Wellington - **Competitive set**: Wellington hotels - **Market**: New Zealand - **Month measured**: Aug 2026 - **QT Wellington Share of Search**: 14% - **Sofitel Wellington Share of Search**: 9.5% ## Which is more popular in search, QT Wellington or Sofitel Wellington? - In August 2026, QT Wellington had more branded searches than Sofitel Wellington among wellington hotels in New Zealand. QT Wellington was estimated to have 7.3K branded searches compared to Sofitel Wellington’s 4.9K, and held a 14% Share of Search versus Sofitel Wellington’s 9.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Sofitel Wellington took it in November 2025, QT Wellington took it in January 2026. - Across the 11 months ending August 2026, QT Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 13.6% to 14%, and its estimated monthly branded searches moved from 6.9K to 7.3K. - Across the 11 months ending August 2026, Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 11.9% to 9.5%, and its estimated monthly branded searches moved from 6.1K to 4.9K. ## How did search popularity change for New Zealand wellington hotels in August 2026? - Sofitel Wellington’s estimated Share of Search among wellington hotels in New Zealand has lost ground for 3 months in a row, from 12.8% to 9.5% in August 2026. ## Month by month | Month | QT Wellington estimated searches | QT Wellington Share of Search | QT Wellington rank | Sofitel Wellington estimated searches | Sofitel Wellington Share of Search | Sofitel Wellington rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.9K | 13.6% | 4 | 6.1K | 11.9% | 5 | | Nov 2025 | 6.8K | 13.7% | 5 | 7.2K | 14.4% | 4 | | Dec 2025 | 5.5K | 12.2% | 6 | 7.2K | 15.8% | 3 | | Jan 2026 | 7.2K | 13.1% | 4 | 7.1K | 12.9% | 5 | | Feb 2026 | 8.1K | 13.9% | 3 | 7.2K | 12.4% | 5 | | Mar 2026 | 8.4K | 14.2% | 4 | 7.1K | 12% | 6 | | Apr 2026 | 8.3K | 16.5% | 2 | 5.9K | 11.6% | 6 | | May 2026 | 7.2K | 15.2% | 2 | 6K | 12.8% | 6 | | Jun 2026 | 7.1K | 14.4% | 3 | 6K | 12% | 5 | | Jul 2026 | 7.2K | 13.8% | 3 | 4.9K | 9.5% | 6 | | Aug 2026 | 7.3K | 14% | 3 | 4.9K | 9.5% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using QT Wellington’s and Sofitel Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **QT Wellington**: Measured on the search terms “hotel qt wellington”, “qt wellington”, “qt wellington breakfast”, “qt wellington new zealand”, “qt wellington pool”, “qt wellington restaurant”, “qt wellington reviews”, “qt wellington wellington hotel” and “qtwellington”, summed into one figure. - **Sofitel Wellington**: Measured on the search terms “jardin grill sofitel wellington”, “sofitel wellington”, “sofitel wellington bolton street wellington central wellington”, “sofitel wellington hotel”, “sofitel wellington restaurant”, “sofitel wellington review” and “sofitelwellington”, summed into one figure. - [QT Wellington profile](/demand/nz/brands/qt-wellington) - [Sofitel Wellington profile](/demand/nz/brands/sofitel-wellington) - [All wellington hotels in New Zealand](/demand/nz/categories/nz-wellington-hotels): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, QT Wellington or Sofitel Wellington? In August 2026, QT Wellington had more branded searches than Sofitel Wellington among wellington hotels in New Zealand. QT Wellington was estimated to have 7.3K branded searches compared to Sofitel Wellington’s 4.9K, and held a 14% Share of Search versus Sofitel Wellington’s 9.5%. ## Cite this page Brandwave. "QT Wellington vs Sofitel Wellington: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/qt-wellington-vs-sofitel-wellington This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/qt-wellington-vs-sofitel-wellington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.