---
title: "QT Wellington vs Rydges Wellington: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, QT Wellington or Rydges Wellington? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/qt-wellington-vs-rydges-wellington"
publisher: "Brandwave"
---

# QT Wellington vs Rydges Wellington: Which is more popular by branded search in New Zealand?

Which is more popular in search, QT Wellington or Rydges Wellington? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: QT Wellington and Rydges Wellington
- **Competitive set**: Wellington hotels
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **QT Wellington Share of Search**: 14%
- **Rydges Wellington Share of Search**: 33.6%

## Which is more popular in search, QT Wellington or Rydges Wellington?

- In August 2026, Rydges Wellington had more branded searches than QT Wellington among wellington hotels in New Zealand. Rydges Wellington was estimated to have 17.4K branded searches compared to QT Wellington’s 7.3K, and held a 33.6% Share of Search versus QT Wellington’s 14%.
- Rydges Wellington was ahead of QT Wellington in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, QT Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 13.6% to 14%, and its estimated monthly branded searches moved from 6.9K to 7.3K.
- Across the 11 months ending August 2026, Rydges Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 33.4% to 33.6%, and its estimated monthly branded searches moved from 17K to 17.4K.

## How did search popularity change for New Zealand wellington hotels in August 2026?

Neither QT Wellington nor Rydges Wellington moved beyond provider rounding among wellington hotels in Aug 2026.

## Month by month

| Month | QT Wellington estimated searches | QT Wellington Share of Search | QT Wellington rank | Rydges Wellington estimated searches | Rydges Wellington Share of Search | Rydges Wellington rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 6.9K | 13.6% | 4 | 17K | 33.4% | 1 |
| Nov 2025 | 6.8K | 13.7% | 5 | 14K | 28.1% | 1 |
| Dec 2025 | 5.5K | 12.2% | 6 | 14K | 30.7% | 1 |
| Jan 2026 | 7.2K | 13.1% | 4 | 17K | 31% | 1 |
| Feb 2026 | 8.1K | 13.9% | 3 | 17.3K | 29.9% | 1 |
| Mar 2026 | 8.4K | 14.2% | 4 | 17.3K | 29.2% | 1 |
| Apr 2026 | 8.3K | 16.5% | 2 | 14.6K | 28.8% | 1 |
| May 2026 | 7.2K | 15.2% | 2 | 14.5K | 30.8% | 1 |
| Jun 2026 | 7.1K | 14.4% | 3 | 17.2K | 34.6% | 1 |
| Jul 2026 | 7.2K | 13.8% | 3 | 17.5K | 34% | 1 |
| Aug 2026 | 7.3K | 14% | 3 | 17.4K | 33.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using QT Wellington’s and Rydges Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **QT Wellington**: Measured on the search terms “hotel qt wellington”, “qt wellington”, “qt wellington breakfast”, “qt wellington new zealand”, “qt wellington pool”, “qt wellington restaurant”, “qt wellington reviews”, “qt wellington wellington hotel” and “qtwellington”, summed into one figure.
- **Rydges Wellington**: Measured on the search terms “parking near rydges wellington”, “rydges wellington”, “rydges wellington cbd”, “rydges wellington central”, “rydges wellington featherston”, “rydges wellington featherston street pipitea wellington”, “rydges wellington menu”, “rydges wellington parking”, “rydgeswellington” and “the rydges wellington”, summed into one figure.

- [QT Wellington profile](/demand/nz/brands/qt-wellington)
- [Rydges Wellington profile](/demand/nz/brands/rydges-wellington)
- [All wellington hotels in New Zealand](/demand/nz/categories/nz-wellington-hotels): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, QT Wellington or Rydges Wellington?

In August 2026, Rydges Wellington had more branded searches than QT Wellington among wellington hotels in New Zealand. Rydges Wellington was estimated to have 17.4K branded searches compared to QT Wellington’s 7.3K, and held a 33.6% Share of Search versus QT Wellington’s 14%.

## Cite this page

Brandwave. "QT Wellington vs Rydges Wellington: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/qt-wellington-vs-rydges-wellington

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/qt-wellington-vs-rydges-wellington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
