---
title: "QNAP vs WD My Cloud: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, QNAP or WD My Cloud? Compare estimated monthly branded-search demand and Share of Search inside the Network storage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/qnap-vs-wd-my-cloud"
publisher: "Brandwave"
---

# QNAP vs WD My Cloud: Which is more popular by branded search in New Zealand?

Which is more popular in search, QNAP or WD My Cloud? Compare estimated monthly branded-search demand and Share of Search inside the Network storage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: QNAP and WD My Cloud
- **Competitive set**: Network storage brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **QNAP Share of Search**: 12.9%
- **WD My Cloud Share of Search**: 2.3%

## Which is more popular in search, QNAP or WD My Cloud?

- In August 2026, QNAP had more branded searches than WD My Cloud among network storage brands in New Zealand. QNAP was estimated to have 400 branded searches compared to WD My Cloud’s 70, and held a 12.9% Share of Search versus WD My Cloud’s 2.3%.
- QNAP was ahead of WD My Cloud in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, QNAP’s estimated Share of Search among network storage brands in New Zealand moved from 17.8% to 12.9%, and its estimated monthly branded searches moved from 610 to 400.
- Across the 11 months ending August 2026, WD My Cloud’s estimated Share of Search among network storage brands in New Zealand moved from 4.7% to 2.3%, and its estimated monthly branded searches moved from 160 to 70.

## How did search popularity change for New Zealand network storage brands in August 2026?

- In August 2026, QNAP lost estimated Share of Search among network storage brands in New Zealand, from 17.5% to 12.9%.
- Estimated monthly branded searches for WD My Cloud in New Zealand fell 56.3% over 11 measured months, from 160 to 70 in August 2026.

## Month by month

| Month | QNAP estimated searches | QNAP Share of Search | QNAP rank | WD My Cloud estimated searches | WD My Cloud Share of Search | WD My Cloud rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 610 | 17.8% | 3 | 160 | 4.7% | 4 |
| Nov 2025 | 520 | 15.5% | 3 | 100 | 3% | 5 |
| Dec 2025 | 520 | 16% | 3 | 100 | 3.1% | 5 |
| Jan 2026 | 500 | 16.1% | 3 | 160 | 5.2% | 4 |
| Feb 2026 | 420 | 15.6% | 3 | 90 | 3.3% | 4 |
| Mar 2026 | 500 | 16.6% | 3 | 110 | 3.7% | 4 |
| Apr 2026 | 450 | 14.3% | 3 | 100 | 3.2% | 4 |
| May 2026 | 480 | 14.6% | 3 | 80 | 2.4% | 4 |
| Jun 2026 | 430 | 14.4% | 3 | 90 | 3% | 4 |
| Jul 2026 | 510 | 17.5% | 3 | 70 | 2.4% | 5 |
| Aug 2026 | 400 | 12.9% | 3 | 70 | 2.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using QNAP’s and WD My Cloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **QNAP**: Measured on the search terms “qnap”, “qnap backup”, “qnap cloud”, “qnap com”, “qnap nas”, “qnap near me”, “qnap nz”, “qnap online”, “qnap ts 233” and “qnap ts 464”, summed into one figure.
- **WD My Cloud**: Measured on the search terms “my cloud nas”, “wd my cloud” and “wd my cloud nas”, summed into one figure.

- [QNAP profile](/demand/nz/brands/qnap)
- [WD My Cloud profile](/demand/nz/brands/wd-my-cloud)
- [All network storage brands in New Zealand](/demand/nz/categories/nz-nas-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, QNAP or WD My Cloud?

In August 2026, QNAP had more branded searches than WD My Cloud among network storage brands in New Zealand. QNAP was estimated to have 400 branded searches compared to WD My Cloud’s 70, and held a 12.9% Share of Search versus WD My Cloud’s 2.3%.

## Cite this page

Brandwave. "QNAP vs WD My Cloud: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/qnap-vs-wd-my-cloud

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/qnap-vs-wd-my-cloud. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.