---
title: "QNAP vs Synology: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, QNAP or Synology? Compare estimated monthly branded-search demand and Share of Search inside the Network storage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/qnap-vs-synology"
publisher: "Brandwave"
---

# QNAP vs Synology: Which is more popular by branded search in New Zealand?

Which is more popular in search, QNAP or Synology? Compare estimated monthly branded-search demand and Share of Search inside the Network storage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: QNAP and Synology
- **Competitive set**: Network storage brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **QNAP Share of Search**: 12.9%
- **Synology Share of Search**: 54%

## Which is more popular in search, QNAP or Synology?

- In August 2026, Synology had more branded searches than QNAP among network storage brands in New Zealand. Synology was estimated to have 1.7K branded searches compared to QNAP’s 400, and held a 54% Share of Search versus QNAP’s 12.9%.
- Synology was ahead of QNAP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, QNAP’s estimated Share of Search among network storage brands in New Zealand moved from 17.8% to 12.9%, and its estimated monthly branded searches moved from 610 to 400.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among network storage brands in New Zealand moved from 54.7% to 54%, and its estimated monthly branded searches moved from 1.9K to 1.7K.

## How did search popularity change for New Zealand network storage brands in August 2026?

- In August 2026, QNAP lost estimated Share of Search among network storage brands in New Zealand, from 17.5% to 12.9%.
- In August 2026, Synology lost estimated Share of Search among network storage brands in New Zealand, from 57% to 54%.

## Month by month

| Month | QNAP estimated searches | QNAP Share of Search | QNAP rank | Synology estimated searches | Synology Share of Search | Synology rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 610 | 17.8% | 3 | 1.9K | 54.7% | 1 |
| Nov 2025 | 520 | 15.5% | 3 | 1.8K | 52.2% | 1 |
| Dec 2025 | 520 | 16% | 3 | 1.6K | 50.5% | 1 |
| Jan 2026 | 500 | 16.1% | 3 | 1.6K | 51.9% | 1 |
| Feb 2026 | 420 | 15.6% | 3 | 1.5K | 57.2% | 1 |
| Mar 2026 | 500 | 16.6% | 3 | 1.6K | 53.8% | 1 |
| Apr 2026 | 450 | 14.3% | 3 | 1.8K | 57.5% | 1 |
| May 2026 | 480 | 14.6% | 3 | 1.9K | 59.1% | 1 |
| Jun 2026 | 430 | 14.4% | 3 | 1.8K | 60.4% | 1 |
| Jul 2026 | 510 | 17.5% | 3 | 1.7K | 57% | 1 |
| Aug 2026 | 400 | 12.9% | 3 | 1.7K | 54% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using QNAP’s and Synology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **QNAP**: Measured on the search terms “qnap”, “qnap backup”, “qnap cloud”, “qnap com”, “qnap nas”, “qnap near me”, “qnap nz”, “qnap online”, “qnap ts 233” and “qnap ts 464”, summed into one figure.
- **Synology**: Measured on the search terms “find my synology”, “find nas synology”, “find synology”, “nas server synology”, “nas synology”, “synology”, “synology assistant”, “synology backup”, “synology com”, “synology diskstation”, “synology drive”, “synology ds923”, “synology nas”, “synology nas drive”, “synology near me”, “synology nz”, “synology online”, “synology quickconnect”, “synology router” and “synology surveillance station”, summed into one figure.

- [QNAP profile](/demand/nz/brands/qnap)
- [Synology profile](/demand/nz/brands/synology)
- [All network storage brands in New Zealand](/demand/nz/categories/nz-nas-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, QNAP or Synology?

In August 2026, Synology had more branded searches than QNAP among network storage brands in New Zealand. Synology was estimated to have 1.7K branded searches compared to QNAP’s 400, and held a 54% Share of Search versus QNAP’s 12.9%.

## Cite this page

Brandwave. "QNAP vs Synology: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/qnap-vs-synology

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/qnap-vs-synology. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.