--- title: "QMS Media New Zealand vs VAST Billboards: Which is more popular in New Zealand?" description: "Is QMS Media New Zealand or VAST Billboards more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/qms-media-new-zealand-vs-vast-billboards" publisher: "Brandwave" --- # QMS Media New Zealand vs VAST Billboards: Which is more popular in New Zealand? Is QMS Media New Zealand or VAST Billboards more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: QMS Media New Zealand and VAST Billboards - **Competitive set**: Out-of-Home advertising - **Market**: New Zealand - **Month measured**: Sep 2026 - **QMS Media New Zealand Share of Search**: 0% - **VAST Billboards Share of Search**: 4.8% ## Is QMS Media New Zealand or VAST Billboards more popular in search? - In September 2026, VAST Billboards had more branded searches than QMS Media New Zealand among Out-of-Home advertising in New Zealand. VAST Billboards had about 210 branded searches, while QMS Media New Zealand had 0. VAST Billboards made up 4.8% of all Out-of-Home advertising searches we track, and QMS Media New Zealand accounted for 0%. - VAST Billboards was ahead of QMS Media New Zealand in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, QMS Media New Zealand’s share of searches among Out-of-Home advertising in New Zealand moved from 0.27% to 0%, and its estimated monthly branded searches moved from 10 to 0. - Across the 11 months ending September 2026, VAST Billboards’ share of searches among Out-of-Home advertising in New Zealand moved from 3.8% to 4.8%, and its estimated monthly branded searches moved from 140 to 210. ## Top Out-of-Home advertising in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, QMS Media New Zealand was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VAST Billboards did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | QMS Media New Zealand | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Lumo Digital Outdoor | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | JCDecaux | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Go Media | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | oOh!media | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Phantom Billstickers | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Shout Media | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jolly Billboards | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | VAST Billboards | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Out-of-Home advertising - Asked ChatGPT "Which outdoor advertising company should I hire in New Zealand?": 1. Lumo Digital Outdoor, 2. Go Media, 3. JCDecaux, 4. Jolly Billboards - Asked ChatGPT "What are the best outdoor advertising companies in New Zealand?": 1. QMS Media New Zealand, 2. Lumo Digital Outdoor, 3. Go Media, 4. JCDecaux, 5. Phantom Billstickers - Asked ChatGPT "What's the best outdoor advertising company in New Zealand for local brand visibility?": 1. QMS Media New Zealand, 2. Phantom Billstickers, 3. oOh!media, 4. Shout Media, 5. Lumo Digital Outdoor - Searched Google, AI Overview "outdoor advertising companies": 1. JCDecaux, 2. oOh!media, 3. QMS Media New Zealand, 4. Lumo Digital Outdoor, 5. Go Media, 6. Phantom Billstickers - Searched Google, AI Overview "best outdoor advertising": 1. JCDecaux, 2. Phantom Billstickers Not named in any answer: VAST Billboards. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Out-of-Home advertising in September 2026? - In September 2026, VAST Billboards lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 4.8%. - Estimated monthly branded searches for QMS Media New Zealand in New Zealand fell 100% over 11 measured months, from 10 to 0 in September 2026. ## How has branded search for QMS Media New Zealand and VAST Billboards changed in New Zealand over the last 12 months? | Month | QMS Media New Zealand estimated searches | QMS Media New Zealand Share of Search | QMS Media New Zealand rank | VAST Billboards estimated searches | VAST Billboards Share of Search | VAST Billboards rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.27% | 9 | 140 | 3.8% | 8 | | Dec 2025 | 0 | 0% | 9 | 110 | 4% | 7 | | Jan 2026 | 10 | 0.23% | 9 | 110 | 2.5% | 8 | | Feb 2026 | 10 | 0.29% | 9 | 140 | 4% | 8 | | Mar 2026 | 10 | 0.23% | 9 | 170 | 3.9% | 8 | | Apr 2026 | 0 | 0% | 9 | 170 | 4.8% | 7 | | May 2026 | 10 | 0.21% | 9 | 140 | 3% | 8 | | Jun 2026 | 0 | 0% | 9 | 140 | 3.9% | 8 | | Jul 2026 | 0 | 0% | 9 | 260 | 7.1% | 7 | | Aug 2026 | 0 | 0% | 9 | 320 | 7% | 7 | | Sep 2026 | 0 | 0% | 9 | 210 | 4.8% | 7 | | Oct 2026 | — | — | — | — | — | — | ## How are QMS Media New Zealand’s and VAST Billboards’ branded searches counted? Brandwave collects information about searches that people make online using QMS Media New Zealand’s and VAST Billboards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **QMS Media New Zealand**: Measured on the search term “qms media new zealand”. - **VAST Billboards**: Measured on the search term “vast billboards”. - [QMS Media New Zealand profile](/demand/nz/brands/qms-media-new-zealand) - [VAST Billboards profile](/demand/nz/brands/vast-billboards) - [All Out-of-Home advertising in New Zealand](/demand/nz/categories/out-of-home-advertising): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is QMS Media New Zealand or VAST Billboards more popular in search? In September 2026, VAST Billboards had more branded searches than QMS Media New Zealand among Out-of-Home advertising in New Zealand. VAST Billboards had about 210 branded searches, while QMS Media New Zealand had 0. VAST Billboards made up 4.8% of all Out-of-Home advertising searches we track, and QMS Media New Zealand accounted for 0%. ## Cite this page Brandwave. "QMS Media New Zealand vs VAST Billboards: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/qms-media-new-zealand-vs-vast-billboards This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/qms-media-new-zealand-vs-vast-billboards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.