--- title: "QMS Media New Zealand vs Shout Media: Which is more popular in New Zealand?" description: "Is QMS Media New Zealand or Shout Media more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/qms-media-new-zealand-vs-shout-media" publisher: "Brandwave" --- # QMS Media New Zealand vs Shout Media: Which is more popular in New Zealand? Is QMS Media New Zealand or Shout Media more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: QMS Media New Zealand and Shout Media - **Competitive set**: Out-of-Home advertising - **Market**: New Zealand - **Month measured**: Sep 2026 - **QMS Media New Zealand Share of Search**: 0% - **Shout Media Share of Search**: 5.9% ## Is QMS Media New Zealand or Shout Media more popular in search? - In September 2026, Shout Media had more branded searches than QMS Media New Zealand among Out-of-Home advertising in New Zealand. Shout Media had about 260 branded searches, while QMS Media New Zealand had 0. Shout Media made up 5.9% of all Out-of-Home advertising searches we track, and QMS Media New Zealand accounted for 0%. - Shout Media was ahead of QMS Media New Zealand in every measured month of the 11 months ending September 2026. - Across the 11 months ending September 2026, QMS Media New Zealand’s share of searches among Out-of-Home advertising in New Zealand moved from 0.27% to 0%, and its estimated monthly branded searches moved from 10 to 0. - Across the 11 months ending September 2026, Shout Media’s share of searches among Out-of-Home advertising in New Zealand moved from 8.6% to 5.9%, and its estimated monthly branded searches moved from 320 to 260. ## Top Out-of-Home advertising in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, QMS Media New Zealand was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Shout Media was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. QMS Media New Zealand was listed before Shout Media in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | QMS Media New Zealand | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Lumo Digital Outdoor | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | JCDecaux | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Go Media | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | oOh!media | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Phantom Billstickers | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Shout Media | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Jolly Billboards | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | VAST Billboards | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Out-of-Home advertising - Asked ChatGPT "Which outdoor advertising company should I hire in New Zealand?": 1. Lumo Digital Outdoor, 2. Go Media, 3. JCDecaux, 4. Jolly Billboards - Asked ChatGPT "What are the best outdoor advertising companies in New Zealand?": 1. QMS Media New Zealand, 2. Lumo Digital Outdoor, 3. Go Media, 4. JCDecaux, 5. Phantom Billstickers - Asked ChatGPT "What's the best outdoor advertising company in New Zealand for local brand visibility?": 1. QMS Media New Zealand, 2. Phantom Billstickers, 3. oOh!media, 4. Shout Media, 5. Lumo Digital Outdoor - Searched Google, AI Overview "outdoor advertising companies": 1. JCDecaux, 2. oOh!media, 3. QMS Media New Zealand, 4. Lumo Digital Outdoor, 5. Go Media, 6. Phantom Billstickers - Searched Google, AI Overview "best outdoor advertising": 1. JCDecaux, 2. Phantom Billstickers Not named in any answer: VAST Billboards. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Out-of-Home advertising in September 2026? - In September 2026, Shout Media lost share of searches among Out-of-Home advertising in New Zealand, from 7% to 5.9%. - Estimated monthly branded searches for QMS Media New Zealand in New Zealand fell 100% over 11 measured months, from 10 to 0 in September 2026. ## How has branded search for QMS Media New Zealand and Shout Media changed in New Zealand over the last 12 months? | Month | QMS Media New Zealand estimated searches | QMS Media New Zealand Share of Search | QMS Media New Zealand rank | Shout Media estimated searches | Shout Media Share of Search | Shout Media rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 0.27% | 9 | 320 | 8.6% | 5 | | Dec 2025 | 0 | 0% | 9 | 210 | 7.7% | 5 | | Jan 2026 | 10 | 0.23% | 9 | 320 | 7.4% | 5 | | Feb 2026 | 10 | 0.29% | 9 | 390 | 11.1% | 5 | | Mar 2026 | 10 | 0.23% | 9 | 320 | 7.3% | 6 | | Apr 2026 | 0 | 0% | 9 | 320 | 9% | 6 | | May 2026 | 10 | 0.21% | 9 | 320 | 6.9% | 6 | | Jun 2026 | 0 | 0% | 9 | 260 | 7.2% | 6 | | Jul 2026 | 0 | 0% | 9 | 260 | 7.1% | 6 | | Aug 2026 | 0 | 0% | 9 | 320 | 7% | 6 | | Sep 2026 | 0 | 0% | 9 | 260 | 5.9% | 6 | | Oct 2026 | — | — | — | — | — | — | ## How are QMS Media New Zealand’s and Shout Media’s branded searches counted? Brandwave collects information about searches that people make online using QMS Media New Zealand’s and Shout Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **QMS Media New Zealand**: Measured on the search term “qms media new zealand”. - **Shout Media**: Measured on the search term “shout media”. - [QMS Media New Zealand profile](/demand/nz/brands/qms-media-new-zealand) - [Shout Media profile](/demand/nz/brands/shout-media) - [All Out-of-Home advertising in New Zealand](/demand/nz/categories/out-of-home-advertising): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is QMS Media New Zealand or Shout Media more popular in search? In September 2026, Shout Media had more branded searches than QMS Media New Zealand among Out-of-Home advertising in New Zealand. Shout Media had about 260 branded searches, while QMS Media New Zealand had 0. Shout Media made up 5.9% of all Out-of-Home advertising searches we track, and QMS Media New Zealand accounted for 0%. ## Cite this page Brandwave. "QMS Media New Zealand vs Shout Media: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/qms-media-new-zealand-vs-shout-media This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/qms-media-new-zealand-vs-shout-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.