---
title: "Qatar Airways vs Singapore Airlines: Which is searched more in New Zealand?"
description: "Is Qatar Airways or Singapore Airlines more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/qatar-airways-vs-singapore-airlines"
publisher: "Brandwave"
---

# Qatar Airways vs Singapore Airlines: Which is searched more in New Zealand?

Is Qatar Airways or Singapore Airlines more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Airlines flying New Zealand travellers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Qatar Airways and Singapore Airlines
- **Competitive set**: Airlines flying New Zealand travellers
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Qatar Airways Share of Search**: 1.2%
- **Singapore Airlines Share of Search**: 7.8%

## Is Qatar Airways or Singapore Airlines more popular in search?

- In September 2026, Singapore Airlines had more branded searches than Qatar Airways among airlines flying New Zealand travellers in New Zealand. Singapore Airlines had about 75,900 branded searches, while Qatar Airways had 12,100. Singapore Airlines made up 7.8% of all airlines flying New Zealand traveller searches we track, and Qatar Airways accounted for 1.2%.
- Singapore Airlines was ahead of Qatar Airways in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Qatar Airways’ share of searches among airlines flying New Zealand travellers in New Zealand moved from 3.3% to 1.2%, and its estimated monthly branded searches moved from 33.1K to 12.1K.
- Across the 12 months ending September 2026, Singapore Airlines’ share of searches among airlines flying New Zealand travellers in New Zealand moved from 6.1% to 7.8%, and its estimated monthly branded searches moved from 61K to 75.9K.

## Top airlines flying New Zealand travellers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Singapore Airlines was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Qatar Airways was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Singapore Airlines was listed before Qatar Airways in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Air New Zealand | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Jetstar | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Singapore Airlines | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Qantas | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Qatar Airways | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Virgin Australia | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Sounds Air | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Fiji Airways | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Emirates | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Cathay Pacific | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Air Chathams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Barrier Air | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Originair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LATAM Airlines | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about airlines flying New Zealand travellers

- Asked ChatGPT "Which airline should I book in New Zealand?": 1. Air New Zealand, 2. Singapore Airlines, 3. Qatar Airways, 4. Jetstar
- Asked ChatGPT "What are the best airlines in New Zealand?": 1. Air New Zealand, 2. Jetstar, 3. Qantas, 4. Singapore Airlines, 5. Emirates
- Asked ChatGPT "What's the best airline in New Zealand for flying travellers?": 1. Air New Zealand, 2. Singapore Airlines, 3. Qatar Airways, 4. Jetstar
- Searched Google, AI Overview "airlines nz": 1. Air New Zealand, 2. Jetstar, 3. Qantas, 4. Virgin Australia, 5. Sounds Air, 6. Fiji Airways, 7. Singapore Airlines, 8. Emirates
- Searched Google, AI Overview "cheap flights nz": 1. Air New Zealand, 2. Jetstar

Not named in any answer: Cathay Pacific, Air Chathams, Barrier Air, Originair and LATAM Airlines.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand airlines flying New Zealand travellers in September 2026?

- In September 2026, Qatar Airways rose from 10th to 9th among airlines flying New Zealand travellers in New Zealand.
- Estimated monthly branded searches for Singapore Airlines in New Zealand rose 24.5% over 12 measured months, from 61K to 75.9K in September 2026.

## Month by month

| Month | Qatar Airways estimated searches | Qatar Airways Share of Search | Qatar Airways rank | Singapore Airlines estimated searches | Singapore Airlines Share of Search | Singapore Airlines rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 3.3% | 7 | 61K | 6.1% | 5 |
| Nov 2025 | 18.1K | 1.8% | 8 | 60.9K | 6.2% | 4 |
| Dec 2025 | 18.1K | 2% | 8 | 49.9K | 5.6% | 5 |
| Jan 2026 | 22.2K | 1.9% | 8 | 74.6K | 6.4% | 4 |
| Feb 2026 | 22.2K | 2.1% | 8 | 61.2K | 5.9% | 4 |
| Mar 2026 | 33.1K | 2.6% | 8 | 92.4K | 7.4% | 5 |
| Apr 2026 | 12.1K | 1.4% | 10 | 61.4K | 7% | 5 |
| May 2026 | 12.1K | 1.3% | 8 | 78.6K | 8.3% | 4 |
| Jun 2026 | 14.8K | 1.6% | 8 | 78.6K | 8.3% | 4 |
| Jul 2026 | 14.8K | 1.6% | 8 | 75.3K | 8.2% | 4 |
| Aug 2026 | 12.1K | 1.2% | 10 | 75.3K | 7.4% | 4 |
| Sep 2026 | 12.1K | 1.2% | 9 | 75.9K | 7.8% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Qatar Airways’ and Singapore Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Qatar Airways**: Measured on the search term “qatar airways”.
- **Singapore Airlines**: Measured on the search terms “Singapore Airlines flights” and “singaporeairlines”, summed into one figure.

- [Qatar Airways profile](/demand/nz/brands/qatar-airways)
- [Singapore Airlines profile](/demand/nz/brands/singapore-airlines)
- [All airlines flying New Zealand travellers in New Zealand](/demand/nz/categories/nz-airlines): The set both shares are measured inside, 14 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Qatar Airways or Singapore Airlines more popular in search?

In September 2026, Singapore Airlines had more branded searches than Qatar Airways among airlines flying New Zealand travellers in New Zealand. Singapore Airlines had about 75,900 branded searches, while Qatar Airways had 12,100. Singapore Airlines made up 7.8% of all airlines flying New Zealand traveller searches we track, and Qatar Airways accounted for 1.2%.

## Cite this page

Brandwave. "Qatar Airways vs Singapore Airlines: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/qatar-airways-vs-singapore-airlines

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/qatar-airways-vs-singapore-airlines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.