--- title: "Q Mastercard vs TSB: Which is searched more in New Zealand?" description: "Is Q Mastercard or TSB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit card providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/q-mastercard-vs-tsb" publisher: "Brandwave" --- # Q Mastercard vs TSB: Which is searched more in New Zealand? Is Q Mastercard or TSB more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Credit card providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Q Mastercard and TSB - **Competitive set**: Credit card providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Q Mastercard Share of Search**: 19.7% - **TSB Share of Search**: 0.34% ## Is Q Mastercard or TSB more popular in search? - In September 2026, Q Mastercard had more branded searches than TSB among credit card providers in New Zealand. Q Mastercard had about 22,800 branded searches, while TSB had 390. Q Mastercard made up 19.7% of all credit card provider searches we track, and TSB accounted for 0.34%. - Q Mastercard was ahead of TSB in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Q Mastercard’s share of searches among credit card providers in New Zealand moved from 20.7% to 19.7%, and its estimated monthly branded searches moved from 24.9K to 22.8K. - Across the 12 months ending September 2026, TSB’s share of searches among credit card providers in New Zealand moved from 0.4% to 0.34%, and its estimated monthly branded searches moved from 480 to 390. ## Top credit card providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, TSB was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Q Mastercard did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | American Express | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TSB | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | ASB | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | ANZ | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Westpac | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | BNZ | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kiwibank | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Gem by Latitude | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Q Mastercard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Farmers Mastercard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about credit card providers - Asked ChatGPT "Which credit card provider should I use in New Zealand?": 1. ASB, 2. ANZ, 3. Westpac, 4. American Express, 5. BNZ, 6. Kiwibank - Asked ChatGPT "What are the best credit card providers in New Zealand?": 1. TSB, 2. American Express, 3. ANZ, 4. Westpac, 5. ASB, 6. Kiwibank, 7. BNZ - Asked ChatGPT "What's the best credit card provider in New Zealand for everyday spending?": 1. American Express, 2. ANZ, 3. ASB, 4. TSB - Searched Google, AI Overview "best credit card nz": 1. American Express, 2. TSB, 3. Westpac, 4. ASB, 5. ANZ - Searched Google, AI Overview "low interest credit card": 1. TSB, 2. Westpac, 3. American Express, 4. ASB, 5. ANZ Not named in any answer: Gem by Latitude, Q Mastercard and Farmers Mastercard. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand credit card providers in September 2026? - In September 2026, Q Mastercard gained share of searches among credit card providers in New Zealand, from 18.4% to 19.7%. - Estimated monthly branded searches for TSB in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026. ## Month by month | Month | Q Mastercard estimated searches | Q Mastercard Share of Search | Q Mastercard rank | TSB estimated searches | TSB Share of Search | TSB rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.9K | 20.7% | 3 | 480 | 0.4% | 10 | | Nov 2025 | 27.1K | 22.2% | 3 | 480 | 0.39% | 10 | | Dec 2025 | 22.1K | 20.2% | 3 | 320 | 0.29% | 10 | | Jan 2026 | 24.9K | 20.4% | 3 | 590 | 0.48% | 10 | | Feb 2026 | 22.1K | 21.9% | 3 | 390 | 0.39% | 10 | | Mar 2026 | 22.1K | 19.2% | 3 | 390 | 0.34% | 10 | | Apr 2026 | 22.1K | 21.2% | 3 | 390 | 0.37% | 10 | | May 2026 | 22.1K | 20.1% | 3 | 480 | 0.44% | 10 | | Jun 2026 | 24.8K | 21.7% | 3 | 390 | 0.34% | 10 | | Jul 2026 | 20.3K | 18.8% | 3 | 390 | 0.36% | 10 | | Aug 2026 | 20.3K | 18.4% | 3 | 390 | 0.35% | 10 | | Sep 2026 | 22.8K | 19.7% | 3 | 390 | 0.34% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Q Mastercard’s and TSB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Q Mastercard**: Measured on the search terms “q card”, “q mastercard”, “q mastercard application”, “q mastercard apply”, “q mastercard card”, “q mastercard payments”, “qmastercard” and “qmastercard apply”, summed into one figure. - **TSB**: Measured on the search term “tsb credit card”. - [Q Mastercard profile](/demand/nz/brands/q-mastercard) - [TSB profile](/demand/nz/brands/tsb) - [All credit card providers in New Zealand](/demand/nz/categories/nz-credit-card-providers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Q Mastercard or TSB more popular in search? In September 2026, Q Mastercard had more branded searches than TSB among credit card providers in New Zealand. Q Mastercard had about 22,800 branded searches, while TSB had 390. Q Mastercard made up 19.7% of all credit card provider searches we track, and TSB accounted for 0.34%. ## Cite this page Brandwave. "Q Mastercard vs TSB: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/q-mastercard-vs-tsb This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/q-mastercard-vs-tsb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.