--- title: "Pyrex vs Wiltshire: Which is searched more in New Zealand?" description: "Is Pyrex or Wiltshire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bakeware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pyrex-vs-wiltshire" publisher: "Brandwave" --- # Pyrex vs Wiltshire: Which is searched more in New Zealand? Is Pyrex or Wiltshire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bakeware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pyrex and Wiltshire - **Competitive set**: Bakeware brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pyrex Share of Search**: 4.4% - **Wiltshire Share of Search**: 4.4% ## Is Pyrex or Wiltshire more popular in search? - In September 2026, Pyrex and Wiltshire were level in searches among bakeware brands in New Zealand, with an estimated 720 branded searches each, at 4.4% of the total each. - The lead changed hands once in the 12 months ending September 2026: Wiltshire took it in July 2026. - Across the 12 months ending September 2026, Pyrex’s share of searches among bakeware brands in New Zealand moved from 4% to 4.4%, and its estimated monthly branded searches moved from 590 to 720. - Across the 12 months ending September 2026, Wiltshire’s share of searches among bakeware brands in New Zealand moved from 4% to 4.4%, and its estimated monthly branded searches moved from 590 to 720. ## Top bakeware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wiltshire appeared in all five answers. Pyrex was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wiltshire was listed before Pyrex in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wiltshire | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nordic Ware | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | USA Pan | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Bakemaster | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Le Creuset | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Tala | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Pyrex | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | KitchenAid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tramontina | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bakeware brands - Asked ChatGPT "Which bakeware brand should I buy in New Zealand?": 1. USA Pan, 2. Wiltshire, 3. Le Creuset - Asked ChatGPT "What are the best bakeware brands in New Zealand?": 1. USA Pan, 2. Nordic Ware, 3. Tala, 4. Bakemaster, 5. Wiltshire, 6. Pyrex, 7. Le Creuset - Asked ChatGPT "What's the best bakeware brand in New Zealand for home baking?": 1. USA Pan, 2. Nordic Ware, 3. Wiltshire, 4. Tala - Searched Google, AI Overview "baking tins nz": 1. Wiltshire, 2. Nordic Ware, 3. Bakemaster - Searched Google, AI Overview "cake pans nz": 1. Wiltshire, 2. Nordic Ware, 3. Le Creuset, 4. Bakemaster Not named in any answer: KitchenAid and Tramontina. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bakeware brands in September 2026? - In September 2026, Wiltshire lost share of searches among bakeware brands in New Zealand, from 5.2% to 4.4%. - In September 2026, Pyrex rose from 4th to 3rd among bakeware brands in New Zealand. ## Month by month | Month | Pyrex estimated searches | Pyrex Share of Search | Pyrex rank | Wiltshire estimated searches | Wiltshire Share of Search | Wiltshire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 4% | 3 | 590 | 4% | 4 | | Nov 2025 | 590 | 2.6% | 3 | 590 | 2.6% | 4 | | Dec 2025 | 720 | 2.8% | 3 | 590 | 2.3% | 4 | | Jan 2026 | 720 | 4.1% | 3 | 590 | 3.3% | 4 | | Feb 2026 | 720 | 5% | 3 | 590 | 4.1% | 4 | | Mar 2026 | 720 | 4.5% | 3 | 590 | 3.7% | 4 | | Apr 2026 | 590 | 4% | 3 | 590 | 4% | 4 | | May 2026 | 720 | 4.4% | 3 | 720 | 4.4% | 4 | | Jun 2026 | 720 | 4.4% | 3 | 720 | 4.4% | 4 | | Jul 2026 | 720 | 4.1% | 4 | 1.3K | 7.4% | 3 | | Aug 2026 | 720 | 4.3% | 4 | 880 | 5.2% | 3 | | Sep 2026 | 720 | 4.4% | 3 | 720 | 4.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Pyrex’s and Wiltshire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pyrex**: Measured on the search term “pyrex”. - **Wiltshire**: Measured on the search term “wiltshire”. - [Pyrex profile](/demand/nz/brands/pyrex) - [Wiltshire profile](/demand/nz/brands/wiltshire) - [All bakeware brands in New Zealand](/demand/nz/categories/nz-bakeware-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pyrex or Wiltshire more popular in search? In September 2026, Pyrex and Wiltshire were level in searches among bakeware brands in New Zealand, with an estimated 720 branded searches each, at 4.4% of the total each. ## Cite this page Brandwave. "Pyrex vs Wiltshire: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pyrex-vs-wiltshire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pyrex-vs-wiltshire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.