--- title: "PwC vs RSM: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, PwC or RSM? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pwc-new-zealand-vs-rsm-new-zealand" publisher: "Brandwave" --- # PwC vs RSM: Which is more popular by branded search in New Zealand? Which is more popular in search, PwC or RSM? Compare estimated monthly branded-search demand and Share of Search inside the accounting and advisory firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PwC and RSM - **Competitive set**: accounting and advisory firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **PwC Share of Search**: 18.5% - **RSM Share of Search**: 1.4% ## Which is more popular in search, PwC or RSM? - In August 2026, PwC had more branded searches than RSM among accounting and advisory firms in New Zealand. PwC was estimated to have 5.8K branded searches compared to RSM’s 430, and held an 18.5% Share of Search versus RSM’s 1.4%. - PwC was ahead of RSM in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, PwC’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 17.6% to 18.5%, and its estimated monthly branded searches moved from 5.3K to 5.8K. - Across the 11 months ending August 2026, RSM’s estimated Share of Search among accounting and advisory firms in New Zealand moved from 3% to 1.4%, and its estimated monthly branded searches moved from 890 to 430. ## How did search popularity change for New Zealand accounting and advisory firms in August 2026? - In August 2026, PwC gained estimated Share of Search among accounting and advisory firms in New Zealand, from 14.6% to 18.5%. - In August 2026, RSM lost estimated Share of Search among accounting and advisory firms in New Zealand, from 2.4% to 1.4%. ## Month by month | Month | PwC estimated searches | PwC Share of Search | PwC rank | RSM estimated searches | RSM Share of Search | RSM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.3K | 17.6% | 3 | 890 | 3% | 8 | | Nov 2025 | 5.3K | 17.1% | 3 | 1K | 3.3% | 8 | | Dec 2025 | 3.7K | 16.4% | 3 | 720 | 3.2% | 8 | | Jan 2026 | 4.2K | 17.1% | 3 | 680 | 2.8% | 8 | | Feb 2026 | 5.3K | 16.4% | 3 | 910 | 2.8% | 8 | | Mar 2026 | 7K | 15.9% | 3 | 1.3K | 3% | 8 | | Apr 2026 | 4.2K | 14.5% | 3 | 880 | 3.1% | 8 | | May 2026 | 4.3K | 14.5% | 3 | 770 | 2.6% | 8 | | Jun 2026 | 4.2K | 14.1% | 3 | 900 | 3% | 8 | | Jul 2026 | 4.3K | 14.6% | 3 | 700 | 2.4% | 8 | | Aug 2026 | 5.8K | 18.5% | 3 | 430 | 1.4% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using PwC’s and RSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PwC**: Measured on the search terms “PwC Auckland”, “PwC Canterbury”, “pwc chch”, “PwC Christchurch”, “PwC Hamilton”, “PwC New Zealand”, “PwC NZ”, “PwC Tauranga”, “PwC Waikato” and “PwC Wellington”, summed into one figure. - **RSM**: Measured on the search terms “RSM Auckland”, “RSM New Zealand”, “rsm new zealand auckland” and “RSM NZ”, summed into one figure. - [PwC profile](/demand/nz/brands/pwc-new-zealand) - [RSM profile](/demand/nz/brands/rsm-new-zealand) - [All accounting and advisory firms in New Zealand](/demand/nz/categories/nz-accounting-and-advisory-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, PwC or RSM? In August 2026, PwC had more branded searches than RSM among accounting and advisory firms in New Zealand. PwC was estimated to have 5.8K branded searches compared to RSM’s 430, and held an 18.5% Share of Search versus RSM’s 1.4%. ## Cite this page Brandwave. "PwC vs RSM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pwc-new-zealand-vs-rsm-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pwc-new-zealand-vs-rsm-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.