--- title: "Purina vs Royal Canin: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Purina or Royal Canin? Compare estimated monthly branded-search demand and Share of Search inside the Pet food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/purina-vs-royal-canin" publisher: "Brandwave" --- # Purina vs Royal Canin: Which is more popular by branded search in New Zealand? Which is more popular in search, Purina or Royal Canin? Compare estimated monthly branded-search demand and Share of Search inside the Pet food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Purina and Royal Canin - **Competitive set**: Pet food brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Purina Share of Search**: 29.6% - **Royal Canin Share of Search**: 23.9% ## Which is more popular in search, Purina or Royal Canin? - In August 2026, Purina had more branded searches than Royal Canin among pet food brands in New Zealand. Purina was estimated to have 10.7K branded searches compared to Royal Canin’s 8.7K, and held a 29.6% Share of Search versus Royal Canin’s 23.9%. - The lead changed hands once in the 11 months ending August 2026: Purina took it in January 2026. - Across the 11 months ending August 2026, Purina’s estimated Share of Search among pet food brands in New Zealand moved from 24.3% to 29.6%, and its estimated monthly branded searches moved from 7.2K to 10.7K. - Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands in New Zealand moved from 26.1% to 23.9%, and its estimated monthly branded searches moved from 7.8K to 8.7K. ## How did search popularity change for New Zealand pet food brands in August 2026? - In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%. - In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%. ## Month by month | Month | Purina estimated searches | Purina Share of Search | Purina rank | Royal Canin estimated searches | Royal Canin Share of Search | Royal Canin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.2K | 24.3% | 2 | 7.8K | 26.1% | 1 | | Nov 2025 | 6.4K | 23.6% | 2 | 6.9K | 25.5% | 1 | | Dec 2025 | 6.1K | 23.2% | 2 | 7.1K | 26.9% | 1 | | Jan 2026 | 9.1K | 27.7% | 1 | 8K | 24.4% | 2 | | Feb 2026 | 7.9K | 26.4% | 1 | 7.5K | 25% | 2 | | Mar 2026 | 10.8K | 29.8% | 1 | 9.2K | 25.4% | 2 | | Apr 2026 | 10.5K | 29.8% | 1 | 9.2K | 26.2% | 2 | | May 2026 | 10.9K | 31.4% | 1 | 9.1K | 26.2% | 2 | | Jun 2026 | 11.6K | 32.5% | 1 | 9K | 25.2% | 2 | | Jul 2026 | 11.8K | 31.5% | 1 | 9.3K | 24.9% | 2 | | Aug 2026 | 10.7K | 29.6% | 1 | 8.7K | 23.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Purina’s and Royal Canin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Purina**: Measured on the search terms “purina”, “purina 1”, “purina 1 dog food”, “purina 1 kitten food”, “purina cat food”, “purina co nz”, “purina dog food”, “purina kitten food”, “purina near me”, “purina nz”, “purina one cat food”, “purina online”, “purina pet food”, “purina pro cat food”, “purina pro plan”, “purina pro plan dog food” and “purina pro plan sensitive skin & stomach”, summed into one figure. - **Royal Canin**: Measured on the search terms “gastro royal canin cat”, “puppy maxi royal canin”, “royal canin”, “royal canin cat food”, “royal canin dog food”, “royal canin gastrointestinal dog”, “royal canin gi”, “royal canin hypo”, “royal canin hypoallergenic dog food”, “royal canin kitten”, “royal canin kitten food”, “royal canin near me”, “royal canin new zealand”, “royal canin nz”, “royal canin online”, “royal canin pet food”, “royal canin puppy food”, “royalcanin”, “royalcanin cat food”, “royalcanin com”, “royalcanin dog food”, “royalcanin nz” and “royalcanin pet food”, summed into one figure. - [Purina profile](/demand/nz/brands/purina) - [Royal Canin profile](/demand/nz/brands/royal-canin) - [All pet food brands in New Zealand](/demand/nz/categories/nz-pet-food-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Purina or Royal Canin? In August 2026, Purina had more branded searches than Royal Canin among pet food brands in New Zealand. Purina was estimated to have 10.7K branded searches compared to Royal Canin’s 8.7K, and held a 29.6% Share of Search versus Royal Canin’s 23.9%. ## Cite this page Brandwave. "Purina vs Royal Canin: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/purina-vs-royal-canin This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/purina-vs-royal-canin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.