---
title: "Purex vs Who Gives A Crap: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Purex or Who Gives A Crap? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper and tissue brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/purex-vs-who-gives-a-crap"
publisher: "Brandwave"
---

# Purex vs Who Gives A Crap: Which is more popular by branded search in New Zealand?

Which is more popular in search, Purex or Who Gives A Crap? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper and tissue brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Purex and Who Gives A Crap
- **Competitive set**: Toilet paper and tissue brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Purex Share of Search**: 11.9%
- **Who Gives A Crap Share of Search**: 7.8%

## Which is more popular in search, Purex or Who Gives A Crap?

- In August 2026, Purex had more branded searches than Who Gives A Crap among toilet paper and tissue brands in New Zealand. Purex was estimated to have 320 branded searches compared to Who Gives A Crap’s 210, and held an 11.9% Share of Search versus Who Gives A Crap’s 7.8%.
- The lead changed hands 2 times in the 11 months ending August 2026: Who Gives A Crap took it in June 2026, Purex took it in July 2026.
- Across the 11 months ending August 2026, Purex’s estimated Share of Search among toilet paper and tissue brands in New Zealand moved from 17% to 11.9%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 11 months ending August 2026, Who Gives A Crap’s estimated Share of Search among toilet paper and tissue brands in New Zealand moved from 12.7% to 7.8%, and its estimated monthly branded searches moved from 290 to 210.

## How did search popularity change for New Zealand toilet paper and tissue brands in August 2026?

- In August 2026, Who Gives A Crap lost estimated Share of Search among toilet paper and tissue brands in New Zealand, from 8.5% to 7.8%.
- Estimated monthly branded searches for Purex in New Zealand fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Month by month

| Month | Purex estimated searches | Purex Share of Search | Purex rank | Who Gives A Crap estimated searches | Who Gives A Crap Share of Search | Who Gives A Crap rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 390 | 17% | 3 | 290 | 12.7% | 4 |
| Nov 2025 | 320 | 16.8% | 3 | 260 | 13.6% | 4 |
| Dec 2025 | 320 | 17.6% | 3 | 250 | 13.7% | 4 |
| Jan 2026 | 390 | 19.9% | 3 | 300 | 15.3% | 4 |
| Feb 2026 | 320 | 16% | 3 | 280 | 14% | 4 |
| Mar 2026 | 480 | 18.4% | 3 | 270 | 10.3% | 4 |
| Apr 2026 | 390 | 16.2% | 3 | 330 | 13.7% | 4 |
| May 2026 | 320 | 14.1% | 3 | 300 | 13.2% | 4 |
| Jun 2026 | 260 | 11% | 4 | 280 | 11.8% | 3 |
| Jul 2026 | 320 | 12.4% | 3 | 220 | 8.5% | 4 |
| Aug 2026 | 320 | 11.9% | 3 | 210 | 7.8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Purex’s and Who Gives A Crap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Purex**: Measured on the search term “purex toilet paper”.
- **Who Gives A Crap**: Measured on the search terms “au whogivesacrap org”, “who gives a crap new zealand”, “who gives a crap nz”, “who gives a crap tissues”, “who gives a crap toilet roll”, “whogivesacrap”, “whogivesacrap nz” and “whogivesacrap tissues”, summed into one figure.

- [Purex profile](/demand/nz/brands/purex)
- [Who Gives A Crap profile](/demand/nz/brands/who-gives-a-crap)
- [All toilet paper and tissue brands in New Zealand](/demand/nz/categories/nz-toilet-paper-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Purex or Who Gives A Crap?

In August 2026, Purex had more branded searches than Who Gives A Crap among toilet paper and tissue brands in New Zealand. Purex was estimated to have 320 branded searches compared to Who Gives A Crap’s 210, and held an 11.9% Share of Search versus Who Gives A Crap’s 7.8%.

## Cite this page

Brandwave. "Purex vs Who Gives A Crap: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/purex-vs-who-gives-a-crap

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/purex-vs-who-gives-a-crap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.