--- title: "Purex vs Quilton: Which is more popular in New Zealand?" description: "Is Purex or Quilton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper and tissue brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/purex-vs-quilton" publisher: "Brandwave" --- # Purex vs Quilton: Which is more popular in New Zealand? Is Purex or Quilton more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper and tissue brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Purex and Quilton - **Competitive set**: Toilet paper and tissue brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Purex Share of Search**: 25.5% - **Quilton Share of Search**: 4.8% ## Is Purex or Quilton more popular in search? - In October 2026, Purex had more branded searches than Quilton among toilet paper and tissue brands in New Zealand. Purex had about 690 branded searches, while Quilton had 130. Purex made up 25.5% of all toilet paper and tissue brand searches we track, and Quilton accounted for 4.8%. - Purex was ahead of Quilton in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Purex’s share of searches among toilet paper and tissue brands in New Zealand moved from 23.4% to 25.5%, and its estimated monthly branded searches moved from 460 to 690. - Across the 12 months ending October 2026, Quilton’s share of searches among toilet paper and tissue brands in New Zealand moved from 3.6% to 4.8%, and its estimated monthly branded searches moved from 70 to 130. ## Top toilet paper and tissue brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Quilton appeared in all four answers. Purex was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Purex was listed before Quilton in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sorbent | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Quilton | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Paseo | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Purex | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Kleenex | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Who Gives A Crap | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about toilet paper and tissue brands - Asked ChatGPT "Which toilet paper or tissue brand should I buy in New Zealand?": 1. Quilton, 2. Kleenex, 3. Sorbent, 4. Paseo - Asked ChatGPT "What are the best toilet paper and tissue brands in New Zealand?": 1. Sorbent, 2. Paseo, 3. Purex, 4. Quilton, 5. Kleenex - Asked ChatGPT "What's the best toilet paper or tissue brand in New Zealand for family bathroom supplies?": 1. Sorbent, 2. Paseo, 3. Purex, 4. Quilton - Searched Google, AI Overview "toilet paper brands nz": 1. Purex, 2. Quilton, 3. Paseo, 4. Sorbent, 5. Kleenex Not named in any answer: Who Gives A Crap. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand toilet paper and tissue brands in October 2026? - In October 2026, Kleenex overtook Purex to rank 2nd among toilet paper and tissue brands in New Zealand, with 29.9% of the searches. - In October 2026, Quilton gained share of searches among toilet paper and tissue brands in New Zealand, from 3.8% to 4.8%. - In October 2026, Purex lost share of searches among toilet paper and tissue brands in New Zealand, from 29% to 25.5%. ## How has branded search for Purex and Quilton changed in New Zealand over the last 12 months? | Month | Purex estimated searches | Purex Share of Search | Purex rank | Quilton estimated searches | Quilton Share of Search | Quilton rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 460 | 23.4% | 3 | 70 | 3.6% | 5 | | Dec 2025 | 460 | 24.5% | 3 | 110 | 5.9% | 5 | | Jan 2026 | 530 | 26% | 3 | 120 | 5.9% | 5 | | Feb 2026 | 460 | 22% | 3 | 120 | 5.7% | 5 | | Mar 2026 | 650 | 24.6% | 3 | 140 | 5.3% | 4 | | Apr 2026 | 530 | 22.4% | 3 | 110 | 4.6% | 4 | | May 2026 | 430 | 19.2% | 3 | 100 | 4.5% | 5 | | Jun 2026 | 370 | 15.8% | 3 | 100 | 4.3% | 4 | | Jul 2026 | 460 | 16.8% | 3 | 180 | 6.6% | 4 | | Aug 2026 | 490 | 17.5% | 3 | 140 | 5% | 4 | | Sep 2026 | 910 | 29% | 2 | 120 | 3.8% | 4 | | Oct 2026 | 690 | 25.5% | 3 | 130 | 4.8% | 4 | ## How are Purex’s and Quilton’s branded searches counted? Brandwave collects information about searches that people make online using Purex’s and Quilton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Purex**: Measured on the search terms “purex” and “purex toilet paper”, summed into one figure. - **Quilton**: Measured on the search terms “quilton double length”, “quilton shea butter”, “quilton tissues”, “quilton toilet paper” and “quilton toilet tissue”, summed into one figure. - [Purex profile](/demand/nz/brands/purex) - [Quilton profile](/demand/nz/brands/quilton) - [All toilet paper and tissue brands in New Zealand](/demand/nz/categories/nz-toilet-paper-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Purex or Quilton more popular in search? In October 2026, Purex had more branded searches than Quilton among toilet paper and tissue brands in New Zealand. Purex had about 690 branded searches, while Quilton had 130. Purex made up 25.5% of all toilet paper and tissue brand searches we track, and Quilton accounted for 4.8%. ## Cite this page Brandwave. "Purex vs Quilton: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/purex-vs-quilton This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/purex-vs-quilton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.