--- title: "Puretec vs Waters Co: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Puretec or Waters Co? Compare estimated monthly branded-search demand and Share of Search inside the Water filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/puretec-vs-waters-co" publisher: "Brandwave" --- # Puretec vs Waters Co: Which is more popular by branded search in New Zealand? Which is more popular in search, Puretec or Waters Co? Compare estimated monthly branded-search demand and Share of Search inside the Water filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Puretec and Waters Co - **Competitive set**: Water filter brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Puretec Share of Search**: 27.2% - **Waters Co Share of Search**: 4.4% ## Which is more popular in search, Puretec or Waters Co? - In August 2026, Puretec had more branded searches than Waters Co among water filter brands in New Zealand. Puretec was estimated to have 3.2K branded searches compared to Waters Co’s 510, and held a 27.2% Share of Search versus Waters Co’s 4.4%. - Puretec was ahead of Waters Co in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Puretec’s estimated Share of Search among water filter brands in New Zealand moved from 29.9% to 27.2%, and its estimated monthly branded searches held steady at 3.2K. - Across the 11 months ending August 2026, Waters Co’s estimated Share of Search among water filter brands in New Zealand moved from 5.7% to 4.4%, and its estimated monthly branded searches moved from 610 to 510. ## How did search popularity change for New Zealand water filter brands in August 2026? - In August 2026, Puretec gained estimated Share of Search among water filter brands in New Zealand, from 24.9% to 27.2%. - Estimated monthly branded searches for Waters Co in New Zealand fell 16.4% over 11 measured months, from 610 to 510 in August 2026. ## Month by month | Month | Puretec estimated searches | Puretec Share of Search | Puretec rank | Waters Co estimated searches | Waters Co Share of Search | Waters Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 29.9% | 2 | 610 | 5.7% | 3 | | Nov 2025 | 3.2K | 27.9% | 2 | 770 | 6.6% | 3 | | Dec 2025 | 3K | 29% | 2 | 630 | 6% | 3 | | Jan 2026 | 3.3K | 29% | 2 | 610 | 5.3% | 3 | | Feb 2026 | 3K | 26.9% | 2 | 510 | 4.6% | 3 | | Mar 2026 | 3.3K | 28.6% | 2 | 610 | 5.3% | 3 | | Apr 2026 | 3K | 26.8% | 2 | 460 | 4.1% | 3 | | May 2026 | 3.1K | 27.7% | 2 | 480 | 4.3% | 3 | | Jun 2026 | 3.1K | 25.9% | 2 | 500 | 4.1% | 3 | | Jul 2026 | 3.1K | 24.9% | 2 | 510 | 4.1% | 3 | | Aug 2026 | 3.2K | 27.2% | 2 | 510 | 4.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Puretec’s and Waters Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Puretec**: Measured on the search terms “puretec”, “puretec co nz”, “puretec filter cartridges”, “puretec filters”, “puretec g9”, “puretec hybrid g9”, “puretec il149q”, “puretec in149c”, “puretec near me”, “puretec new zealand”, “puretec nz”, “puretec shower filter”, “puretec water filter”, “puretec water filter replacement”, “puretec wh2 55”, “puretec wh2 60”, “puretec x7 r”, “puretec x7 r replacement cartridge”, “puretec z1 r”, “puretec z6”, “puretec z6 r”, “puretec z7” and “puretec z7 r”, summed into one figure. - **Waters Co**: Measured on the search terms “waters co”, “waters co filter”, “waters co filter jug”, “waters co nz” and “waters co water filter”, summed into one figure. - [Puretec profile](/demand/nz/brands/puretec) - [Waters Co profile](/demand/nz/brands/waters-co) - [All water filter brands in New Zealand](/demand/nz/categories/nz-water-filter-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Puretec or Waters Co? In August 2026, Puretec had more branded searches than Waters Co among water filter brands in New Zealand. Puretec was estimated to have 3.2K branded searches compared to Waters Co’s 510, and held a 27.2% Share of Search versus Waters Co’s 4.4%. ## Cite this page Brandwave. "Puretec vs Waters Co: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/puretec-vs-waters-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/puretec-vs-waters-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.