--- title: "Pure SEO vs Sprocket Digital: Share of Search among performance and digital marketing agencies in New Zealand" description: "Pure SEO and Sprocket Digital compared on estimated monthly branded-search demand and Share of Search inside the Performance and Digital Marketing Agencies set in New Zealand, over the same months and through the same method." canonical: "https://gobrandwave.com/demand/nz/compare/pure-seo-vs-sprocket-digital" publisher: "Brandwave" --- # Pure SEO vs Sprocket Digital: Share of Search among performance and digital marketing agencies in New Zealand Pure SEO and Sprocket Digital compared on estimated monthly branded-search demand and Share of Search inside the Performance and Digital Marketing Agencies set in New Zealand, over the same months and through the same method. ## Key facts - **Compared**: Pure SEO and Sprocket Digital - **Competitive set**: Performance and Digital Marketing Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Pure SEO Share of Search**: 18.8% - **Sprocket Digital Share of Search**: 14.8% ## Who is ahead, Pure SEO or Sprocket Digital? - In August 2026, Pure SEO led Sprocket Digital among performance and digital marketing agencies in New Zealand, with 18.8% estimated Share of Search against 14.8%. - The lead changed hands 4 times in the 12 months ending August 2026: Sprocket Digital took it in February 2026, Pure SEO took it in March 2026, Sprocket Digital took it in June 2026, Pure SEO took it in August 2026. - Across the 12 months ending August 2026, Pure SEO’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 30.1% to 18.8%, and its estimated monthly branded searches from 590 to 330. - Across the 12 months ending August 2026, Sprocket Digital’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 19.9% to 14.8%, and its estimated monthly branded searches from 390 to 260. ## What changed among performance and digital marketing agencies in New Zealand? - In August 2026, Digital Influence overtook Sprocket Digital to take the highest estimated Share of Search among performance and digital marketing agencies in New Zealand, at 22.2%. - In August 2026, Sprocket Digital lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 22.5% to 14.8%. - In August 2026, Pure SEO lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 19.7% to 18.8%. ## Month by month | Month | Pure SEO estimated searches | Pure SEO Share of Search | Pure SEO rank | Sprocket Digital estimated searches | Sprocket Digital Share of Search | Sprocket Digital rank | | --- | --- | --- | --- | --- | --- | --- | | Sep 2025 | 590 | 30.1% | 1 | 390 | 19.9% | 2 | | Oct 2025 | 480 | 28.1% | 1 | 210 | 12.3% | 2 | | Nov 2025 | 400 | 24.2% | 1 | 260 | 15.8% | 2 | | Dec 2025 | 330 | 22.8% | 1 | 210 | 14.5% | 2 | | Jan 2026 | 320 | 19.2% | 1 | 320 | 19.2% | 2 | | Feb 2026 | 400 | 17.7% | 2 | 480 | 21.2% | 1 | | Mar 2026 | 400 | 14.6% | 1 | 390 | 14.2% | 2 | | Apr 2026 | 400 | 22.1% | 1 | 260 | 14.4% | 3 | | May 2026 | 410 | 20.5% | 1 | 390 | 19.5% | 2 | | Jun 2026 | 390 | 18.8% | 2 | 480 | 23.1% | 1 | | Jul 2026 | 340 | 19.7% | 2 | 390 | 22.5% | 1 | | Aug 2026 | 330 | 18.8% | 2 | 260 | 14.8% | 3 | ## How each brand is measured Brandwave uses third-party search volume data to identify the unique branded terms for each brand and adds up their estimated monthly searches. Different spellings of the same term are grouped together and only counted once. Distinct branded searches, including longer or more specific terms, are counted separately and included in the brand’s monthly total. - **Pure SEO**: Measured on the search terms “Pure Seo”, “pure seo digital marketing” and “pure seo digital marketing agency”, summed into one figure. - **Sprocket Digital**: Measured on the search term “Sprocket Digital”. - [Pure SEO profile](/demand/nz/brands/pure-seo) - [Sprocket Digital profile](/demand/nz/brands/sprocket-digital) - [All performance and digital marketing agencies in New Zealand](/demand/nz/categories/performance-digital-marketing-agencies): The set both shares are measured inside, 9 brands. ## How is branded search demand measured? ### Who is ahead, Pure SEO or Sprocket Digital? In August 2026, Pure SEO led Sprocket Digital among performance and digital marketing agencies in New Zealand, with 18.8% estimated Share of Search against 14.8%. ### Where do these numbers come from? Brandwave organizes categories, branded terms, and competitor groups using publicly available information about companies and brands. We obtain third-party modeled search-volume estimates from external search-data providers, then store and keep them up to date. Our Brand Demand Index shares this curated information with everyone for free. The figures cover the 12 months ending Aug 2026. ### What exactly is being compared? We estimate branded-search demand in New Zealand for Pure SEO and Sprocket Digital using modeled search-volume estimates for each brand’s name or related terms. This approach has limitations, but it provides a directional view of relative branded-search interest and how it changes over time. ### Is Share of Search the same as market share? No, Share of Search compares a brand’s estimated search volume with the estimated search volume of other brands in the same group. It measures searches for branded terms, not purchases, so it is not the same as market share, revenue share, or customer share. A brand might have a high Share of Search but still sell less than a competitor, and brands that people buy out of habit might be searched for less than brands people are still considering. Branded-search demand can provide an early signal that interest in a brand is changing. Watching for sustained shifts can help you spot trends sooner, but the metric does not establish what will happen to revenue. ### How reliable are modeled search volumes? These numbers are estimates and should be seen as a general trend, not an exact count. The figures show rounded monthly search volumes, and a single month’s result might change for reasons unrelated to the brand. Smaller brands are rounded more roughly than larger ones. Search volume estimates searches, not unique people. The real value of these figures is in comparison: every brand in the group is measured the same way, in the same market, and in the same month. This means the differences between brands, and how those differences change over time, are more meaningful than any single number. ### Does a rise in branded searches mean a campaign worked? Not always. It depends on what your campaign was meant to do. Our public marketing data shows when branded search demand changes, but it doesn’t tell you why. Branded search volume can rise or fall for many reasons. For example, a competitor’s campaign, a news story, a price change, the season, or more people shopping in your category can all play a part. Checking the timing of these changes can give you useful clues, so it helps to see what else was happening at the same time. Brandwave lets you track all your marketing activity and branded search volume together on one timeline, making this much easier. ### Can I use the Brand Demand Index data? Yes. Anyone may use, share, adapt, and redistribute data published in the Brandwave Brand Demand Index, including for commercial purposes, under the Creative Commons Attribution 4.0 International licence (CC BY 4.0). Give appropriate credit to Brandwave, link to the source page and https://creativecommons.org/licenses/by/4.0/, and indicate if you made changes. This permission covers Brandwave’s published compilation and measurements; it does not grant rights to third-party trademarks or logos. Automated access must use the public pages or API and respect published rate limits. ### Does appearing here mean a company uses Brandwave? Not necessarily. Brandwave maintains these brand profiles using publicly available information and data sources. Brandwave never exposes private customer data publicly. ## Cite this page Brandwave. "Pure SEO vs Sprocket Digital: Share of Search among performance and digital marketing agencies in New Zealand". https://gobrandwave.com/demand/nz/compare/pure-seo-vs-sprocket-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pure-seo-vs-sprocket-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.