--- title: "Pure Hairdressing vs Vivo Hair: Which is searched more in New Zealand?" description: "Is Pure Hairdressing or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pure-hairdressing-vs-vivo-hair" publisher: "Brandwave" --- # Pure Hairdressing vs Vivo Hair: Which is searched more in New Zealand? Is Pure Hairdressing or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pure Hairdressing and Vivo Hair - **Competitive set**: Dunedin hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pure Hairdressing Share of Search**: 3.8% - **Vivo Hair Share of Search**: 7.1% ## Is Pure Hairdressing or Vivo Hair more popular in search? - In September 2026, Vivo Hair had more branded searches than Pure Hairdressing among Dunedin hair salons in New Zealand. Vivo Hair had about 130 branded searches, while Pure Hairdressing had 70. Vivo Hair made up 7.1% of all Dunedin hair salon searches we track, and Pure Hairdressing accounted for 3.8%. - Vivo Hair was ahead of Pure Hairdressing in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Pure Hairdressing’s share of searches among Dunedin hair salons in New Zealand moved from 4.1% to 3.8%, and its estimated monthly branded searches moved from 90 to 70. - Across the 12 months ending September 2026, Vivo Hair’s share of searches among Dunedin hair salons in New Zealand moved from 6.9% to 7.1%, and its estimated monthly branded searches moved from 150 to 130. ## Top Dunedin hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Pure Hairdressing was mentioned in two out of three: in two of the three ChatGPT answers. Vivo Hair did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Loft Studio | 1st | 3 of 3 | 3 of 3 | | Aurum Hairstylists | 2nd | 2 of 3 | 2 of 3 | | The Curl Alchemist | 3rd | 3 of 3 | 3 of 3 | | Zen Hair | 4th | 2 of 3 | 2 of 3 | | Pure Hairdressing | 5th | 2 of 3 | 2 of 3 | | Zaibatsu Hair Art | 6th | 1 of 3 | 1 of 3 | | Bellissima Hair | 7th | 1 of 3 | 1 of 3 | | Klone Hair | Not ranked | 0 of 3 | 0 of 3 | | HairVn Hairdressing | Not ranked | 0 of 3 | 0 of 3 | | Vivo Hair | Not ranked | 0 of 3 | 0 of 3 | | Headquarters Hairdressing | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Dunedin hair salons - Asked ChatGPT "Which hair salon should I go to in Dunedin, New Zealand?": 1. Loft Studio, 2. Zen Hair, 3. The Curl Alchemist - Asked ChatGPT "What are the best hair salons in Dunedin, New Zealand?": 1. Loft Studio, 2. Aurum Hairstylists, 3. The Curl Alchemist, 4. Zen Hair, 5. Zaibatsu Hair Art, 6. Pure Hairdressing, 7. Bellissima Hair - Asked ChatGPT "What's the best hair salon in Dunedin, New Zealand for a haircut?": 1. Loft Studio, 2. Aurum Hairstylists, 3. The Curl Alchemist, 4. Pure Hairdressing Not named in any answer: Klone Hair, HairVn Hairdressing, Vivo Hair and Headquarters Hairdressing. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin hair salons in September 2026? - In September 2026, Zen Hair overtook HairVn Hairdressing and 5 others to rank 4th among Dunedin hair salons in New Zealand, with 9.2% of the searches. - Vivo Hair’s share of searches among Dunedin hair salons in New Zealand has lost ground for 3 months in a row, from 7.8% to 7.1% in September 2026. - Estimated monthly branded searches for Pure Hairdressing in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026. ## Month by month | Month | Pure Hairdressing estimated searches | Pure Hairdressing Share of Search | Pure Hairdressing rank | Vivo Hair estimated searches | Vivo Hair Share of Search | Vivo Hair rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 4.1% | 10 | 150 | 6.9% | 7 | | Nov 2025 | 70 | 3.4% | 10 | 210 | 10.2% | 4 | | Dec 2025 | 50 | 3.1% | 10 | 150 | 9.3% | 4 | | Jan 2026 | 70 | 3.9% | 11 | 150 | 8.3% | 5 | | Feb 2026 | 70 | 4% | 10 | 120 | 6.9% | 6 | | Mar 2026 | 90 | 4.3% | 9 | 200 | 9.5% | 5 | | Apr 2026 | 40 | 2.3% | 11 | 140 | 8% | 5 | | May 2026 | 70 | 3.5% | 10 | 180 | 9.1% | 4 | | Jun 2026 | 40 | 2.2% | 10 | 140 | 7.8% | 6 | | Jul 2026 | 30 | 1.7% | 11 | 140 | 7.7% | 6 | | Aug 2026 | 70 | 3.4% | 11 | 150 | 7.3% | 8 | | Sep 2026 | 70 | 3.8% | 11 | 130 | 7.1% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Pure Hairdressing’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pure Hairdressing**: Measured on the search term “pure hairdressing dunedin”. - **Vivo Hair**: Measured on the search terms “vivo bethlehem”, “vivo botany”, “vivo chartwell”, “vivo hair”, “vivo hair hamilton”, “vivo hair salon”, “vivo howick”, “vivo lambton quay”, “vivo levin”, “vivo lower hutt”, “vivo manukau”, “vivo mt eden”, “vivo northlands”, “vivo papamoa”, “vivo pukekohe”, “vivo rangiora”, “vivo remuera”, “vivo rolleston”, “vivo silverdale”, “vivo sylvia park”, “vivo takanini”, “vivo upper hutt”, “vivo westgate”, “vivo whakatane” and “vivohair”, summed into one figure. - [Pure Hairdressing profile](/demand/nz/brands/pure-hairdressing) - [Vivo Hair profile](/demand/nz/brands/vivo-hair) - [All Dunedin hair salons in New Zealand](/demand/nz/locations/dunedin/hair-salons): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pure Hairdressing or Vivo Hair more popular in search? In September 2026, Vivo Hair had more branded searches than Pure Hairdressing among Dunedin hair salons in New Zealand. Vivo Hair had about 130 branded searches, while Pure Hairdressing had 70. Vivo Hair made up 7.1% of all Dunedin hair salon searches we track, and Pure Hairdressing accounted for 3.8%. ## Cite this page Brandwave. "Pure Hairdressing vs Vivo Hair: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pure-hairdressing-vs-vivo-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pure-hairdressing-vs-vivo-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.