--- title: "Pump vs San Pellegrino: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Pump or San Pellegrino? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pump-vs-san-pellegrino" publisher: "Brandwave" --- # Pump vs San Pellegrino: Which is more popular by branded search in New Zealand? Which is more popular in search, Pump or San Pellegrino? Compare estimated monthly branded-search demand and Share of Search inside the Bottled water brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pump and San Pellegrino - **Competitive set**: Bottled water brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Pump Share of Search**: 22.5% - **San Pellegrino Share of Search**: 24.9% ## Which is more popular in search, Pump or San Pellegrino? - In August 2026, San Pellegrino had more branded searches than Pump among bottled water brands in New Zealand. San Pellegrino was estimated to have 1.4K branded searches compared to Pump’s 1.2K, and held a 24.9% Share of Search versus Pump’s 22.5%. - San Pellegrino was ahead of Pump in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Pump’s estimated Share of Search among bottled water brands in New Zealand moved from 21.4% to 22.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K. - Across the 11 months ending August 2026, San Pellegrino’s estimated Share of Search among bottled water brands in New Zealand moved from 21.6% to 24.9%, and its estimated monthly branded searches moved from 1.1K to 1.4K. ## How did search popularity change for New Zealand bottled water brands in August 2026? - In August 2026, Pump overtook Fiji Water to rank 2nd among bottled water brands in New Zealand, at 22.5%. - In August 2026, San Pellegrino lost estimated Share of Search among bottled water brands in New Zealand, from 27.9% to 24.9%. ## Month by month | Month | Pump estimated searches | Pump Share of Search | Pump rank | San Pellegrino estimated searches | San Pellegrino Share of Search | San Pellegrino rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 21.4% | 3 | 1.1K | 21.6% | 2 | | Nov 2025 | 1.2K | 23.4% | 2 | 1.4K | 25.7% | 1 | | Dec 2025 | 1K | 19.1% | 3 | 1.7K | 32.6% | 1 | | Jan 2026 | 1K | 19.7% | 3 | 1.4K | 27% | 1 | | Feb 2026 | 1K | 20.4% | 3 | 1.3K | 26.2% | 1 | | Mar 2026 | 1.1K | 21.8% | 2 | 1.1K | 21.8% | 3 | | Apr 2026 | 1K | 21.8% | 3 | 1.1K | 24% | 1 | | May 2026 | 1.1K | 20.1% | 3 | 1.5K | 27.1% | 1 | | Jun 2026 | 1K | 20.9% | 3 | 1.4K | 28.3% | 1 | | Jul 2026 | 1K | 19.5% | 3 | 1.4K | 27.9% | 1 | | Aug 2026 | 1.2K | 22.5% | 2 | 1.4K | 24.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Pump’s and San Pellegrino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pump**: Measured on the search terms “pump bottled water”, “pump sparkling water” and “pump water”, summed into one figure. - **San Pellegrino**: Measured on the search terms “limonata san pellegrino”, “san pellegrino”, “san pellegrino aranciata”, “san pellegrino bottled water”, “san pellegrino near me”, “san pellegrino nz”, “san pellegrino sparkling water”, “san pellegrino water”, “sanpellegrino”, “sanpellegrino aranciata rossa”, “sanpellegrino limonata”, “sanpellegrino nz”, “sanpellegrino sparkling water” and “sanpellegrino water”, summed into one figure. - [Pump profile](/demand/nz/brands/pump) - [San Pellegrino profile](/demand/nz/brands/san-pellegrino) - [All bottled water brands in New Zealand](/demand/nz/categories/nz-bottled-water-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Pump or San Pellegrino? In August 2026, San Pellegrino had more branded searches than Pump among bottled water brands in New Zealand. San Pellegrino was estimated to have 1.4K branded searches compared to Pump’s 1.2K, and held a 24.9% Share of Search versus Pump’s 22.5%. ## Cite this page Brandwave. "Pump vs San Pellegrino: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pump-vs-san-pellegrino This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pump-vs-san-pellegrino. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.