--- title: "Pumble vs Workplace: Which is searched more in New Zealand?" description: "Is Pumble or Workplace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Team chat apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pumble-vs-workplace" publisher: "Brandwave" --- # Pumble vs Workplace: Which is searched more in New Zealand? Is Pumble or Workplace more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Team chat apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pumble and Workplace - **Competitive set**: Team chat apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Pumble Share of Search**: 0.03% - **Workplace Share of Search**: 0.03% ## Is Pumble or Workplace more popular in search? - In September 2026, Pumble and Workplace were level in searches among team chat apps in New Zealand, with an estimated 50 branded searches each, at 0.03% of the total each. - The lead changed hands 3 times in the 12 months ending September 2026: Pumble took it in January 2026, Workplace took it in March 2026, Pumble took it in April 2026. - Across the 12 months ending September 2026, Pumble’s share of searches among team chat apps in New Zealand moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 30 to 50. - Across the 12 months ending September 2026, Workplace’s share of searches among team chat apps in New Zealand held steady at 0.03%, and its estimated monthly branded searches moved from 60 to 50. ## Top team chat apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pumble was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Workplace was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pumble was listed before Workplace in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Slack | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft Teams | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Google Chat | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Discord | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pumble | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Rocket.Chat | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Workplace | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Zoho Cliq | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about team chat apps - Asked ChatGPT "Which team chat app should I use in New Zealand?": 1. Microsoft Teams, 2. Slack, 3. Google Chat, 4. Discord - Asked ChatGPT "What are the best team chat apps in New Zealand?": 1. Microsoft Teams, 2. Slack, 3. Google Chat, 4. Rocket.Chat, 5. Workplace - Asked ChatGPT "What's the best team chat app in New Zealand for a small team?": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Pumble - Searched Google, AI Overview "best team chat app": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Discord, 5. Pumble - Searched Google, AI Overview "work chat app": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Discord Not named in any answer: Zoho Cliq. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand team chat apps in September 2026? - In September 2026, Workplace fell from 7th to 8th among team chat apps in New Zealand. - Estimated monthly branded searches for Pumble in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026. ## Month by month | Month | Pumble estimated searches | Pumble Share of Search | Pumble rank | Workplace estimated searches | Workplace Share of Search | Workplace rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.02% | 8 | 60 | 0.03% | 7 | | Nov 2025 | 40 | 0.02% | 8 | 50 | 0.03% | 7 | | Dec 2025 | 40 | 0.03% | 8 | 60 | 0.04% | 7 | | Jan 2026 | 70 | 0.05% | 6 | 40 | 0.03% | 8 | | Feb 2026 | 70 | 0.04% | 7 | 30 | 0.02% | 8 | | Mar 2026 | 50 | 0.02% | 8 | 60 | 0.03% | 7 | | Apr 2026 | 50 | 0.03% | 7 | 30 | 0.02% | 8 | | May 2026 | 50 | 0.03% | 7 | 50 | 0.03% | 8 | | Jun 2026 | 40 | 0.02% | 7 | 30 | 0.02% | 8 | | Jul 2026 | 40 | 0.02% | 7 | 40 | 0.02% | 8 | | Aug 2026 | 70 | 0.04% | 6 | 50 | 0.03% | 7 | | Sep 2026 | 50 | 0.03% | 6 | 50 | 0.03% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Pumble’s and Workplace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pumble**: Measured on the search term “pumble”. - **Workplace**: Measured on the search terms “workplace app”, “workplace from meta” and “workplace workspace”, summed into one figure. - [Pumble profile](/demand/nz/brands/pumble) - [Workplace profile](/demand/nz/brands/workplace) - [All team chat apps in New Zealand](/demand/nz/categories/nz-team-chat-apps): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pumble or Workplace more popular in search? In September 2026, Pumble and Workplace were level in searches among team chat apps in New Zealand, with an estimated 50 branded searches each, at 0.03% of the total each. ## Cite this page Brandwave. "Pumble vs Workplace: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/pumble-vs-workplace This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pumble-vs-workplace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.