--- title: "Puma vs Vans: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Puma or Vans? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/puma-vs-vans" publisher: "Brandwave" --- # Puma vs Vans: Which is more popular by branded search in New Zealand? Which is more popular in search, Puma or Vans? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Puma and Vans - **Competitive set**: Sneaker brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Puma Share of Search**: 8.1% - **Vans Share of Search**: 1.8% ## Which is more popular in search, Puma or Vans? - In August 2026, Puma had more branded searches than Vans among sneaker brands in New Zealand. Puma was estimated to have 44.4K branded searches compared to Vans’ 10.1K, and held an 8.1% Share of Search versus Vans’ 1.8%. - Puma was ahead of Vans in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Puma’s estimated Share of Search among sneaker brands in New Zealand moved from 7.9% to 8.1%, and its estimated monthly branded searches moved from 39.2K to 44.4K. - Across the 11 months ending August 2026, Vans’ estimated Share of Search among sneaker brands in New Zealand moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 9.3K to 10.1K. ## How did search popularity change for New Zealand sneaker brands in August 2026? - In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%. - In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%. - In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand. ## Month by month | Month | Puma estimated searches | Puma Share of Search | Puma rank | Vans estimated searches | Vans Share of Search | Vans rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 39.2K | 7.9% | 6 | 9.3K | 1.9% | 10 | | Nov 2025 | 45K | 7% | 6 | 10.9K | 1.7% | 10 | | Dec 2025 | 52.2K | 8.6% | 6 | 9.8K | 1.6% | 9 | | Jan 2026 | 37K | 7.3% | 6 | 8K | 1.6% | 10 | | Feb 2026 | 30.2K | 7% | 6 | 6.7K | 1.5% | 10 | | Mar 2026 | 38.2K | 7.3% | 6 | 7.9K | 1.5% | 10 | | Apr 2026 | 38.6K | 7.1% | 7 | 8.1K | 1.5% | 10 | | May 2026 | 38.5K | 7% | 6 | 8.3K | 1.5% | 10 | | Jun 2026 | 59.3K | 10.4% | 5 | 8.5K | 1.5% | 10 | | Jul 2026 | 50.2K | 9.2% | 5 | 8.4K | 1.5% | 10 | | Aug 2026 | 44.4K | 8.1% | 6 | 10.1K | 1.8% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Puma’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Puma**: Measured on the search terms “black puma”, “nz puma com”, “puma”, “puma ballet flats”, “puma black shoes”, “puma female shoes”, “puma footy boots”, “puma logos”, “puma near me”, “puma new zealand”, “puma nz”, “puma online”, “puma outlet”, “puma palermo”, “puma running shoes”, “puma sale”, “puma shoes”, “puma shoes for men”, “puma shop”, “puma sneakers”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure. - **Vans**: Measured on the search terms “black vans shoes”, “blue vans shoes”, “cheap vans shoes”, “green vans shoes”, “pink vans shoes”, “platypus shoes vans”, “vans athletic shoes”, “vans boat shoes”, “vans hiking shoes”, “vans nz”, “vans platform shoes”, “vans shoes”, “vans shoes for men”, “vans shoes near me”, “vans shoes sale”, “vans skate shoes”, “vans slip on shoes”, “vans sneakers”, “vans sneakers for men” and “vans white shoes”, summed into one figure. - [Puma profile](/demand/nz/brands/puma) - [Vans profile](/demand/nz/brands/vans) - [All sneaker brands in New Zealand](/demand/nz/categories/nz-sneaker-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Puma or Vans? In August 2026, Puma had more branded searches than Vans among sneaker brands in New Zealand. Puma was estimated to have 44.4K branded searches compared to Vans’ 10.1K, and held an 8.1% Share of Search versus Vans’ 1.8%. ## Cite this page Brandwave. "Puma vs Vans: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/puma-vs-vans This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/puma-vs-vans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.