--- title: "Puma vs Select: Which is searched more in New Zealand?" description: "Is Puma or Select more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/puma-vs-select-sport" publisher: "Brandwave" --- # Puma vs Select: Which is searched more in New Zealand? Is Puma or Select more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Football brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Puma and Select - **Competitive set**: Football brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Puma Share of Search**: 17% - **Select Share of Search**: 0.04% ## Is Puma or Select more popular in search? - In September 2026, Puma had more branded searches than Select among football brands in New Zealand. Puma had about 28,600 branded searches, while Select had 70. Puma made up 17% of all football brand searches we track, and Select accounted for 0.04%. - Puma was ahead of Select in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Puma’s share of searches among football brands in New Zealand moved from 14.3% to 17%, and its estimated monthly branded searches moved from 22.6K to 28.6K. - Across the 12 months ending September 2026, Select’s share of searches among football brands in New Zealand held steady at 0.04%, and its estimated monthly branded searches held steady at 70. ## Top football brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Puma was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Select was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Puma was listed before Select in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Adidas | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Nike | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mitre | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Puma | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Select | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about football brands - Asked ChatGPT "Which football brand should I buy in New Zealand?": 1. Adidas, 2. Nike, 3. Select, 4. Mitre - Asked ChatGPT "What are the best football brands in New Zealand?": 1. Adidas, 2. Nike, 3. Puma, 4. Mitre - Asked ChatGPT "What's the best football brand in New Zealand for a training match?": 1. Mitre, 2. Adidas, 3. Nike, 4. Puma - Searched Google, AI Overview "size 5 football": 1. Adidas, 2. Nike, 3. Mitre - Searched Google, AI Overview "soccer ball brands": 1. Adidas, 2. Nike, 3. Puma, 4. Mitre, 5. Select Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand football brands in September 2026? - In September 2026, Puma gained share of searches among football brands in New Zealand, from 16.3% to 17%. - In September 2026, Select rose from 5th to 4th among football brands in New Zealand. ## Month by month | Month | Puma estimated searches | Puma Share of Search | Puma rank | Select estimated searches | Select Share of Search | Select rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.6K | 14.3% | 3 | 70 | 0.04% | 4 | | Nov 2025 | 26.1K | 12.6% | 3 | 40 | 0.02% | 5 | | Dec 2025 | 32.1K | 15.5% | 3 | 40 | 0.02% | 5 | | Jan 2026 | 22.2K | 14% | 3 | 40 | 0.03% | 5 | | Feb 2026 | 18.1K | 13.5% | 3 | 30 | 0.02% | 5 | | Mar 2026 | 23.6K | 14.2% | 3 | 40 | 0.02% | 4 | | Apr 2026 | 23.7K | 14.9% | 3 | 70 | 0.04% | 4 | | May 2026 | 23.7K | 13.8% | 3 | 50 | 0.03% | 5 | | Jun 2026 | 36.9K | 20% | 3 | 50 | 0.03% | 5 | | Jul 2026 | 33K | 18.3% | 3 | 70 | 0.04% | 5 | | Aug 2026 | 29.2K | 16.3% | 3 | 50 | 0.03% | 5 | | Sep 2026 | 28.6K | 17% | 3 | 70 | 0.04% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Puma’s and Select’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Puma**: Measured on the search terms “puma”, “puma ballet flats”, “puma footy boots”, “puma logos”, “puma outlet”, “puma sale”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure. - **Select**: Measured on the search term “select football”. - [Puma profile](/demand/nz/brands/puma) - [Select profile](/demand/nz/brands/select-sport) - [All football brands in New Zealand](/demand/nz/categories/nz-soccer-ball-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Puma or Select more popular in search? In September 2026, Puma had more branded searches than Select among football brands in New Zealand. Puma had about 28,600 branded searches, while Select had 70. Puma made up 17% of all football brand searches we track, and Select accounted for 0.04%. ## Cite this page Brandwave. "Puma vs Select: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/puma-vs-select-sport This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/puma-vs-select-sport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.