---
title: "Pullman Rotorua vs Regal Palms Resort: Which is more popular in New Zealand?"
description: "Is Pullman Rotorua or Regal Palms Resort more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pullman-rotorua-vs-regal-palms-resort"
publisher: "Brandwave"
---

# Pullman Rotorua vs Regal Palms Resort: Which is more popular in New Zealand?

Is Pullman Rotorua or Regal Palms Resort more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pullman Rotorua and Regal Palms Resort
- **Competitive set**: Rotorua hotels
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Pullman Rotorua Share of Search**: 17.5%
- **Regal Palms Resort Share of Search**: 7.6%

## Is Pullman Rotorua or Regal Palms Resort more popular in search?

- In October 2026, Pullman Rotorua had more branded searches than Regal Palms Resort among Rotorua hotels in New Zealand. Pullman Rotorua had about 5,730 branded searches, while Regal Palms Resort had 2,480. Pullman Rotorua made up 17.5% of all Rotorua hotel searches we track, and Regal Palms Resort accounted for 7.6%.
- Pullman Rotorua was ahead of Regal Palms Resort in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pullman Rotorua’s share of searches among Rotorua hotels in New Zealand moved from 17.1% to 17.5%, and its estimated monthly branded searches moved from 5.8K to 5.7K.
- Across the 12 months ending October 2026, Regal Palms Resort’s share of searches among Rotorua hotels in New Zealand moved from 7.4% to 7.6%, and its estimated monthly branded searches held steady at 2.5K.

## Top Rotorua hotels in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pullman Rotorua appeared in all three answers. Regal Palms Resort was mentioned in two out of three: in two of the three ChatGPT answers. Pullman Rotorua was listed before Regal Palms Resort in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Pullman Rotorua | 1st | 3 of 3 | 3 of 3 |
| Regent of Rotorua | 2nd | 2 of 3 | 2 of 3 |
| Black Swan Lakeside Boutique Hotel | 2nd | 3 of 3 | 3 of 3 |
| Aura Accommodation | 4th | 2 of 3 | 2 of 3 |
| Regal Palms Resort | 5th | 2 of 3 | 2 of 3 |
| Millennium Hotel Rotorua | Not ranked | 0 of 3 | 0 of 3 |
| Sudima Lake Rotorua | Not ranked | 0 of 3 | 0 of 3 |
| Novotel Rotorua Lakeside | Not ranked | 0 of 3 | 0 of 3 |
| Prince's Gate Hotel | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Rotorua hotels

- Asked ChatGPT "Which hotel should I book in Rotorua, New Zealand?": 1. Aura Accommodation, 2. Pullman Rotorua, 3. Regal Palms Resort, 4. Black Swan Lakeside Boutique Hotel
- Asked ChatGPT "What are the best hotels in Rotorua, New Zealand?": 1. Black Swan Lakeside Boutique Hotel, 2. Regent of Rotorua, 3. Pullman Rotorua, 4. Regal Palms Resort
- Asked ChatGPT "What's the best hotel in Rotorua, New Zealand for a night stay?": 1. Regent of Rotorua, 2. Pullman Rotorua, 3. Black Swan Lakeside Boutique Hotel, 4. Aura Accommodation

Not named in any answer: Millennium Hotel Rotorua, Sudima Lake Rotorua, Novotel Rotorua Lakeside and Prince's Gate Hotel.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand Rotorua hotels in October 2026?

- In October 2026, Regal Palms Resort gained share of searches among Rotorua hotels in New Zealand, from 6.4% to 7.6%.
- In October 2026, Pullman Rotorua lost share of searches among Rotorua hotels in New Zealand, from 19.7% to 17.5%.

## How has branded search for Pullman Rotorua and Regal Palms Resort changed in New Zealand over the last 12 months?

| Month | Pullman Rotorua estimated searches | Pullman Rotorua Share of Search | Pullman Rotorua rank | Regal Palms Resort estimated searches | Regal Palms Resort Share of Search | Regal Palms Resort rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 5.8K | 17.1% | 2 | 2.5K | 7.4% | 6 |
| Dec 2025 | 7K | 17.9% | 3 | 2.8K | 7.1% | 6 |
| Jan 2026 | 6.9K | 16.4% | 3 | 2.9K | 6.9% | 5 |
| Feb 2026 | 6K | 16.9% | 3 | 2.8K | 7.8% | 6 |
| Mar 2026 | 5.9K | 16.8% | 3 | 2.6K | 7.5% | 5 |
| Apr 2026 | 7.2K | 19.8% | 2 | 2.2K | 6% | 6 |
| May 2026 | 6K | 18% | 2 | 1.8K | 5.3% | 6 |
| Jun 2026 | 7.3K | 22.5% | 2 | 1.6K | 4.9% | 6 |
| Jul 2026 | 9.1K | 21.6% | 2 | 2K | 4.7% | 6 |
| Aug 2026 | 6.5K | 19.4% | 2 | 1.3K | 3.9% | 7 |
| Sep 2026 | 7.1K | 19.7% | 2 | 2.3K | 6.4% | 5 |
| Oct 2026 | 5.7K | 17.5% | 2 | 2.5K | 7.6% | 5 |

## How are Pullman Rotorua’s and Regal Palms Resort’s branded searches counted?

Brandwave collects information about searches that people make online using Pullman Rotorua’s and Regal Palms Resort’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pullman Rotorua**: Measured on the search terms “pullman rotorua”, “pullman rotorua hotel”, “pullman rotorua parking”, “pullman rotorua restaurant”, “pullmanrotorua” and “the pullman rotorua”, summed into one figure.
- **Regal Palms Resort**: Measured on the search terms “regal palms resort” and “regal palms resort rotorua”, summed into one figure.

- [Pullman Rotorua profile](/demand/nz/brands/pullman-rotorua)
- [Regal Palms Resort profile](/demand/nz/brands/regal-palms-resort)
- [All Rotorua hotels in New Zealand](/demand/nz/locations/rotorua/hotels): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Pullman Rotorua or Regal Palms Resort more popular in search?

In October 2026, Pullman Rotorua had more branded searches than Regal Palms Resort among Rotorua hotels in New Zealand. Pullman Rotorua had about 5,730 branded searches, while Regal Palms Resort had 2,480. Pullman Rotorua made up 17.5% of all Rotorua hotel searches we track, and Regal Palms Resort accounted for 7.6%.

## Cite this page

Brandwave. "Pullman Rotorua vs Regal Palms Resort: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pullman-rotorua-vs-regal-palms-resort

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pullman-rotorua-vs-regal-palms-resort. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.