---
title: "Pukka vs Twinings: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Pukka or Twinings? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/pukka-vs-twinings"
publisher: "Brandwave"
---

# Pukka vs Twinings: Which is more popular by branded search in New Zealand?

Which is more popular in search, Pukka or Twinings? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Pukka and Twinings
- **Competitive set**: Tea brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Pukka Share of Search**: 6%
- **Twinings Share of Search**: 10.6%

## Which is more popular in search, Pukka or Twinings?

- In August 2026, Twinings had more branded searches than Pukka among tea brands in New Zealand. Twinings was estimated to have 1.9K branded searches compared to Pukka’s 1.1K, and held a 10.6% Share of Search versus Pukka’s 6%.
- Twinings was ahead of Pukka in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pukka’s estimated Share of Search among tea brands in New Zealand moved from 6.9% to 6%, and its estimated monthly branded searches moved from 1K to 1.1K.
- Across the 11 months ending August 2026, Twinings’ estimated Share of Search among tea brands in New Zealand moved from 8.8% to 10.6%, and its estimated monthly branded searches moved from 1.3K to 1.9K.

## How did search popularity change for New Zealand tea brands in August 2026?

- In August 2026, Pukka lost estimated Share of Search among tea brands in New Zealand, from 6.8% to 6%.
- Estimated monthly branded searches for Twinings in New Zealand rose 42% over 11 measured months, from 1.3K to 1.9K in August 2026.

## Month by month

| Month | Pukka estimated searches | Pukka Share of Search | Pukka rank | Twinings estimated searches | Twinings Share of Search | Twinings rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 6.9% | 6 | 1.3K | 8.8% | 5 |
| Nov 2025 | 840 | 5.1% | 6 | 990 | 6% | 5 |
| Dec 2025 | 870 | 5% | 6 | 960 | 5.5% | 5 |
| Jan 2026 | 910 | 6.1% | 6 | 1.1K | 7.8% | 5 |
| Feb 2026 | 610 | 4.8% | 6 | 1K | 8.1% | 5 |
| Mar 2026 | 930 | 6.3% | 6 | 1.2K | 7.9% | 5 |
| Apr 2026 | 850 | 6% | 6 | 1.3K | 9.1% | 4 |
| May 2026 | 910 | 5.5% | 6 | 2.4K | 14.2% | 4 |
| Jun 2026 | 1K | 6% | 6 | 2K | 11.7% | 5 |
| Jul 2026 | 1.1K | 6.8% | 6 | 1.8K | 10.5% | 5 |
| Aug 2026 | 1.1K | 6% | 6 | 1.9K | 10.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Pukka’s and Twinings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Pukka**: Measured on the search terms “pukka green tea”, “pukka matcha green tea”, “pukka night time tea”, “pukka peppermint licorice tea”, “pukka relax tea”, “pukka sleep tea”, “pukka tea”, “pukka tea bags” and “pukka vanilla chai tea”, summed into one figure.
- **Twinings**: Measured on the search terms “twinings”, “twinings co nz”, “twinings english tea”, “twinings green tea”, “twinings near me”, “twinings nz”, “twinings online”, “twinings tea”, “twinings tea bags” and “twinings tea grey”, summed into one figure.

- [Pukka profile](/demand/nz/brands/pukka)
- [Twinings profile](/demand/nz/brands/twinings)
- [All tea brands in New Zealand](/demand/nz/categories/nz-tea-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Pukka or Twinings?

In August 2026, Twinings had more branded searches than Pukka among tea brands in New Zealand. Twinings was estimated to have 1.9K branded searches compared to Pukka’s 1.1K, and held a 10.6% Share of Search versus Pukka’s 6%.

## Cite this page

Brandwave. "Pukka vs Twinings: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/pukka-vs-twinings

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pukka-vs-twinings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.