--- title: "Pukka Pies vs Sheffield Pies: Which is more popular in New Zealand?" description: "Is Pukka Pies or Sheffield Pies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/pukka-pies-vs-sheffield-pies" publisher: "Brandwave" --- # Pukka Pies vs Sheffield Pies: Which is more popular in New Zealand? Is Pukka Pies or Sheffield Pies more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Pukka Pies and Sheffield Pies - **Competitive set**: Pie brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Pukka Pies Share of Search**: 3.4% - **Sheffield Pies Share of Search**: 13.9% ## Is Pukka Pies or Sheffield Pies more popular in search? - In October 2026, Sheffield Pies had more branded searches than Pukka Pies among pie brands in New Zealand. Sheffield Pies had about 1,300 branded searches, while Pukka Pies had 320. Sheffield Pies made up 13.9% of all pie brand searches we track, and Pukka Pies accounted for 3.4%. - Sheffield Pies was ahead of Pukka Pies in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Pukka Pies’ share of searches among pie brands in New Zealand moved from 2.9% to 3.4%, and its estimated monthly branded searches moved from 260 to 320. - Across the 12 months ending October 2026, Sheffield Pies’ share of searches among pie brands in New Zealand moved from 11.2% to 13.9%, and its estimated monthly branded searches moved from 1K to 1.3K. ## Top pie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Pukka Pies nor Sheffield Pies showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dad's Pies | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Levain Artisan Bakery | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Big Ben | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Eurobake Espresso | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Jimmy's Pies | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sheffield Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mrs Mac's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pukka Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ponsonby Pies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pie brands - Asked ChatGPT "Which pie brand should I buy in New Zealand?": 1. Dad's Pies, 2. Big Ben, 3. Jimmy's Pies, 4. Levain Artisan Bakery, 5. Eurobake Espresso - Asked ChatGPT "What are the best pie brands in New Zealand?": 1. Dad's Pies, 2. Levain Artisan Bakery, 3. Eurobake Espresso - Asked ChatGPT "What's the best pie brand in New Zealand for quick lunch?": 1. Big Ben, 2. Dad's Pies, 3. Eurobake Espresso - Searched Google, AI Overview "pie brands": named none of the brands we track - Searched Google, AI Overview "meat pies nz": 1. Levain Artisan Bakery, 2. Eurobake Espresso Not named in any answer: Sheffield Pies, Mrs Mac's, Pukka Pies and Ponsonby Pies. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pie brands in October 2026? - In October 2026, Sheffield Pies gained share of searches among pie brands in New Zealand, from 9% to 13.9%. - In October 2026, Pukka Pies rose from 7th to 6th among pie brands in New Zealand. ## How has branded search for Pukka Pies and Sheffield Pies changed in New Zealand over the last 12 months? | Month | Pukka Pies estimated searches | Pukka Pies Share of Search | Pukka Pies rank | Sheffield Pies estimated searches | Sheffield Pies Share of Search | Sheffield Pies rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 260 | 2.9% | 6 | 1K | 11.2% | 3 | | Dec 2025 | 480 | 5.9% | 5 | 1K | 12.4% | 3 | | Jan 2026 | 590 | 6.3% | 5 | 1.3K | 13.9% | 3 | | Feb 2026 | 720 | 7.4% | 4 | 1.3K | 13.3% | 3 | | Mar 2026 | 720 | 6.2% | 6 | 1.3K | 11.2% | 3 | | Apr 2026 | 720 | 6.8% | 5 | 1.6K | 15.2% | 3 | | May 2026 | 590 | 5.3% | 5 | 1.3K | 11.7% | 3 | | Jun 2026 | 390 | 3.6% | 6 | 880 | 8.1% | 3 | | Jul 2026 | 390 | 3.5% | 6 | 1.6K | 14.3% | 3 | | Aug 2026 | 480 | 3.2% | 8 | 1.3K | 8.6% | 4 | | Sep 2026 | 390 | 3.5% | 7 | 1K | 9% | 3 | | Oct 2026 | 320 | 3.4% | 6 | 1.3K | 13.9% | 3 | ## How are Pukka Pies’ and Sheffield Pies’ branded searches counted? Brandwave collects information about searches that people make online using Pukka Pies’ and Sheffield Pies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Pukka Pies**: Measured on the search term “pukka pies”. - **Sheffield Pies**: Measured on the search term “sheffield pies”. - [Pukka Pies profile](/demand/nz/brands/pukka-pies) - [Sheffield Pies profile](/demand/nz/brands/sheffield-pies) - [All pie brands in New Zealand](/demand/nz/categories/nz-pie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Pukka Pies or Sheffield Pies more popular in search? In October 2026, Sheffield Pies had more branded searches than Pukka Pies among pie brands in New Zealand. Sheffield Pies had about 1,300 branded searches, while Pukka Pies had 320. Sheffield Pies made up 13.9% of all pie brand searches we track, and Pukka Pies accounted for 3.4%. ## Cite this page Brandwave. "Pukka Pies vs Sheffield Pies: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/pukka-pies-vs-sheffield-pies This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/pukka-pies-vs-sheffield-pies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.