--- title: "PS/digital vs Tailgunner: Which is searched more in New Zealand?" description: "Is PS/digital or Tailgunner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ps-digital-vs-tailgunner" publisher: "Brandwave" --- # PS/digital vs Tailgunner: Which is searched more in New Zealand? Is PS/digital or Tailgunner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington digital marketing agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: PS/digital and Tailgunner - **Competitive set**: Wellington digital marketing agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **PS/digital Share of Search**: 31.3% - **Tailgunner Share of Search**: 6.3% ## Is PS/digital or Tailgunner more popular in search? - In September 2026, PS/digital had more branded searches than Tailgunner among Wellington digital marketing agencies in New Zealand. PS/digital had about 50 branded searches, while Tailgunner had 10. PS/digital made up 31.3% of all Wellington digital marketing agency searches we track, and Tailgunner accounted for 6.3%. - PS/digital was ahead of Tailgunner in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, PS/digital’s share of searches among Wellington digital marketing agencies in New Zealand moved from 19.2% to 31.3%, and its estimated monthly branded searches held steady at 50. - Across the 12 months ending September 2026, Tailgunner’s share of searches among Wellington digital marketing agencies in New Zealand moved from 3.8% to 6.3%, and its estimated monthly branded searches held steady at 10. ## Top Wellington digital marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tailgunner was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PS/digital was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tailgunner was listed before PS/digital in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tailgunner | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Digitella Marketing | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Aztera Marketing | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | PS/digital | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Aro Digital | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Grow My Business | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Max Marketing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Wellington digital marketing agencies - Asked ChatGPT "Which digital marketing agency should I hire in Wellington, New Zealand?": 1. Tailgunner, 2. Digitella Marketing, 3. Aztera Marketing, 4. Aro Digital, 5. PS/digital - Asked ChatGPT "What are the best digital marketing agencies in Wellington, New Zealand?": 1. Tailgunner, 2. Digitella Marketing, 3. PS/digital, 4. Aro Digital, 5. Grow My Business - Asked ChatGPT "What's the best digital marketing agency in Wellington, New Zealand for a small business?": 1. Aztera Marketing, 2. Tailgunner, 3. Grow My Business, 4. Digitella Marketing - Searched Google, AI Overview "wellington digital marketing agency": 1. Aro Digital, 2. Digitella Marketing - Searched Google, AI Overview "wellington seo agency": 1. Aztera Marketing, 2. Digitella Marketing Not named in any answer: Max Marketing. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington digital marketing agencies in September 2026? - In September 2026, PS/digital overtook Aro Digital and Grow My Business to become the leader among Wellington digital marketing agencies in New Zealand, with 31.3% of the searches. - In September 2026, Tailgunner overtook Max Marketing to rank 6th among Wellington digital marketing agencies in New Zealand, with 6.3% of the searches. ## Month by month | Month | PS/digital estimated searches | PS/digital Share of Search | PS/digital rank | Tailgunner estimated searches | Tailgunner Share of Search | Tailgunner rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 19.2% | 3 | 10 | 3.8% | 7 | | Nov 2025 | 90 | 37.5% | 1 | 10 | 4.2% | 6 | | Dec 2025 | 50 | 25% | 2 | 10 | 5% | 7 | | Jan 2026 | 50 | 16.7% | 3 | 10 | 3.3% | 6 | | Feb 2026 | 140 | 31.8% | 2 | 30 | 6.8% | 4 | | Mar 2026 | 70 | 17.5% | 3 | 50 | 12.5% | 4 | | Apr 2026 | 70 | 18.4% | 3 | 50 | 13.2% | 4 | | May 2026 | 140 | 43.8% | 1 | 20 | 6.3% | 6 | | Jun 2026 | 70 | 28% | 2 | 10 | 4% | 7 | | Jul 2026 | 50 | 26.3% | 3 | 10 | 5.3% | 7 | | Aug 2026 | 50 | 22.7% | 3 | 10 | 4.5% | 7 | | Sep 2026 | 50 | 31.3% | 1 | 10 | 6.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using PS/digital’s and Tailgunner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **PS/digital**: Measured on the search terms “ps digital”, “ps/digital” and “psdigital”, summed into one figure. - **Tailgunner**: Measured on the search term “tailgunner”. - [PS/digital profile](/demand/nz/brands/ps-digital) - [Tailgunner profile](/demand/nz/brands/tailgunner) - [All Wellington digital marketing agencies in New Zealand](/demand/nz/locations/wellington/digital-marketing-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is PS/digital or Tailgunner more popular in search? In September 2026, PS/digital had more branded searches than Tailgunner among Wellington digital marketing agencies in New Zealand. PS/digital had about 50 branded searches, while Tailgunner had 10. PS/digital made up 31.3% of all Wellington digital marketing agency searches we track, and Tailgunner accounted for 6.3%. ## Cite this page Brandwave. "PS/digital vs Tailgunner: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ps-digital-vs-tailgunner This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ps-digital-vs-tailgunner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.